While technology users can be well understood by their sociodemographic profile, TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively-used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, work-from-home status, and top-level views of their
Summary of subjects covered in the User Profile lens tables
|Subjects||Examples of TUP Questions Answered||Table Row Numbers|
|Respondent Demographics||Gender, Age, Age generations, Educational attainment, Employment status||120 DR|
|Household Demographics||Household size, Household income||130 DH|
|Usage Profile||Total hours using devices, User segment, ISP||150 USAGE|
|Work from Home||Working from home only – before or after February 2020||200 WFH|
|Units||Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.)||490 UNITS|
Links to User Profile lens tables
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Recent MetaFAQs, TUPdates, and Highlights – User Profile lens
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