While technology users can be well understood by their sociodemographic profile, TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively-used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, work-from-home status, and top-level views of their
Summary of subjects covered in the User Profile lens tables
| Subjects | Examples of TUP Questions Answered | Table Row Numbers |
|---|---|---|
| Respondent Demographics | Gender, Age, Age generations, Educational attainment, Employment status | 120 DR |
| Household Demographics | Household size, Household income | 130 DH |
| Usage Profile | Total hours using devices, User segment, ISP | 150 USAGE |
| Work from Home | Working from home only – before or after February 2020 | 200 WFH |
| Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) | 490 UNITS |
Links to User Profile lens tables
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