TUP User Profile Lens

While technology users can be well understood by their sociodemographic profile, TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively-used connected devices.

This lens provides a top-level overview of technology users by their respondent demographics, household demographics, work-from-home status, and top-level views of their

Summary of subjects covered in the User Profile lens tables

SubjectsExamples of TUP Questions AnsweredTable Row Numbers
Respondent DemographicsGender, Age, Age generations, Educational attainment, Employment status120 DR
Household DemographicsHousehold size, Household income130 DH
Usage ProfileTotal hours using devices, User segment, ISP150 USAGE
Work from HomeWorking from home only – before or after February 2020200 WFH
UnitsNumber of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) 490 UNITS

Links to User Profile lens tables

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Recent MetaFAQs, TUPdates, and Highlights – User Profile lens

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