TUP Tablets Lens

Tablets are seen either as the ultimate mobile device or a welcome supplement to smartphones or PCs. This TUP lens details the key tablet brands, who is using which brand and OS, and how those tablets are being actively used.

Summary of subjects covered in the Tablets lens tables

SubjectsExamples of TUP Questions AnsweredTable Row Numbers
TabletsTablet brand, sub-brand, acquisition date, and other details340 TAB
Tablet ActivitiesActivities regularly done using a tablet, from communications to entertainment and productivity670 ACT_TAB
OutletsPurchase channels for major technology and for home and work products800 OUT
Purchase PlansIntentions to purchase specific technology product types in the coming 12 months810 PLANS

Links to Tablets lens tables

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Recent findings from the TUP Tablets lens

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