PCs have evolved over decades, ranging from the most-mobile and light notebooks and Chromebooks to all-in-one desktops. Home PCs and employer-provided PCs are not a given and instead are being used a different rates by differing market segments. This TUP lens details which users are using which types of PCs, and how they are using them.
This lens spans adults with home PCs as well as those using employer-provided PCs or in self-employment. While the majority of Home PCs are used within homes at least part of the time, even workplace PCs are increasingly being used at home. More importantly, one key to understanding workplace computer usage and patterns is through a full profile of the employee’s household and personal demographics coupled with their activities.
Summary of subjects covered in the PCs lens tables
|Subjects||Examples of TUP Questions Answered||Table Row Numbers|
|Key Device Metrics||Key devices used, such as any Smartphone, any Desktop, any Game Consoles, and others||250 DEV_KEY, 260 DEV_FILT|
|PCs, Desktop PCs, All-in-One/Mini PCs, Tower Desktop PCs, Notebook PCs||Brand, sub-brand, acquisition date, and other details for each form factor||280 PC, 290 DESK, 300 AIO, 310 TWR, 320 NOTE|
|Units||Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.)||490 UNITS|
|PC Activities, Desktop PC Activities, All-in-One/Mini PC Activities, Tower PC Activities, Notebook PC Activities, Home PC Activities, Work PC Activities||Activities regularly done on each form factor of PC, from communications to entertainment and productivity||630 ACT_PC, 640 ACT_DESK, 643 ACT_AIO, 646 ACT_TWR, 650 ACT_NOTE, 653 ACT_HPC, 656 ACT_WPC|
|Outlets||Purchase channels for major technology and for home and work products||800 OUT|
|Purchase Plans||Intentions to purchase specific technology product types in the coming 12 months||810 PLANS|
|Home PCs||Brand, sub-brand, acquisition date, and other details for each home PC||830 HPC|
|Work PCs||Brand, sub-brand, acquisition date, and other details for each work PC||860 WPC|
Links to PCs lens tables
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Recent findings from the TUP PCs lens
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