TUP Mobile Phones Lens

Smartphones have become an essential companion to millions, going well beyond being used a voice phone. Even so, there are numerous online adults not using a smartphone and using other devices to communicate and create. Many adults are using a basic cell phone – a feature phone – and using PCs or tablets for email, shopping, and other activities. Also, a substantial number of online adults are only using a fraction of their smartphone’s capabilities while others have adopted theirs as their primary connected device.

Summary of subjects covered in the Mobile Phones lens tables

SubjectsExamples of TUP Questions AnsweredTable Row Numbers
Mobile PhonesPrimary mobile phone type, brand, carrier380 PH
SmartphonesSmartphone brand, sub-brand, carrier, acquisition date, and other details390 SP
Basic cell phonesBasic cell phone brand, sub-brand, carrier, acquisition date, and other details400 BP
Smartphone ActivitiesActivities regularly done using a smartphone, from communications to entertainment and productivity700 ACT_SP
Basic cell phone ActivitiesActivities regularly done using a basic cell phone, from communications to entertainment and productivity710 ACT_BP
OutletsPurchase channels for major technology and for home and work products800 OUT
Purchasing PlansIntentions to purchase specific technology product types in the coming 12 months810 PLANS

Links to Mobile Phones lens tables

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