Smartphones have become an essential companion to millions, going well beyond being used a voice phone. Even so, there are numerous online adults not using a smartphone and using other devices to communicate and create. Many adults are using a basic cell phone – a feature phone – and using PCs or tablets for email, shopping, and other activities. Also, a substantial number of online adults are only using a fraction of their smartphone’s capabilities while others have adopted theirs as their primary connected device.
Summary of subjects covered in the Mobile Phones lens tables
|Subjects||Examples of TUP Questions Answered||Table Row Numbers|
|Mobile Phones||Primary mobile phone type, brand, carrier||380 PH|
|Smartphones||Smartphone brand, sub-brand, carrier, acquisition date, and other details||390 SP|
|Basic cell phones||Basic cell phone brand, sub-brand, carrier, acquisition date, and other details||400 BP|
|Smartphone Activities||Activities regularly done using a smartphone, from communications to entertainment and productivity||700 ACT_SP|
|Basic cell phone Activities||Activities regularly done using a basic cell phone, from communications to entertainment and productivity||710 ACT_BP|
|Outlets||Purchase channels for major technology and for home and work products||800 OUT|
|Purchasing Plans||Intentions to purchase specific technology product types in the coming 12 months||810 PLANS|
Links to Mobile Phones lens tables
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