Well before COVID, digital nomads pioneered working remotely. Now many technology users are finding ways to balance getting work done with their personal lives.
Events of the year 2020 have made more clear what has been happening for more than a decade – the digital transformation of work. An ever-widening range of occupations have grown to support remote working. The early adopters of remote work have included two contrasting ends of a continuum – employer-lead innovations and employee-enabled adoption. Employers and employees alike have increasingly intermixed their work and personal activities, and enacted ways to use their connected devices for work and play.
Consumers and employees have choices, and are increasingly juggling multiple devices. While some market segments use their various devices for a broad and rich combination of activities, others prefer to do certain activities only one one type of device. Furthermore, many connected adults use personal devices for work-related activities and vice-verse.
Summary of subjects covered in the Work/Life Balance lens tables
| Subjects | Examples of TUP Questions Answered | Table Row Numbers |
|---|---|---|
| Respondent Demographics | Gender, Age, Educational attainment, Employment status | 120 DR |
| Household Demographics | Household size, Household income, Presence of children | 130 DH |
| Work from Home | Working from home only – before or after February 2020 | 200 WFH |
| Social Networks | Which social networks were visited in the prior 30 days | 230 SNS |
| Activities | Activities regularly used on connected devices, including social networking, shopping, communication, entertainment, imaging, information/search, cloud storage/sharing, productivity/personal | 550 ACT_SNS, 560 ACT_SHOP, 570 ACT_COMM, 580 ACT_ENT, 590 ACT_IMG, 600 ACT_SRCH, 610 ACT_CLOUD, 620 ACT_PROD |
| Device Activities | The activities across all devices as well as by each device number | 625 ACT_DEV |
Links to Work/Life Balance lens tables
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Recent findings from the TUP Work/Life Balance lens
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