TUP Work/Life Balance Lens

Well before COVID, digital nomads pioneered working remotely. Now many technology users are finding ways to balance getting work done with their personal lives.

Events of the year 2020 have made more clear what has been happening for more than a decade – the digital transformation of work. An ever-widening range of occupations have grown to support remote working. The early adopters of remote work have included two contrasting ends of a continuum – employer-lead innovations and employee-enabled adoption. Employers and employees alike have increasingly intermixed their work and personal activities, and enacted ways to use their connected devices for work and play.

Consumers and employees have choices, and are increasingly juggling multiple devices. While some market segments use their various devices for a broad and rich combination of activities, others prefer to do certain activities only one one type of device. Furthermore, many connected adults use personal devices for work-related activities and vice-verse.

Summary of subjects covered in the Work/Life Balance lens tables

SubjectsExamples of TUP Questions AnsweredTable Row Numbers
Respondent DemographicsGender, Age, Educational attainment, Employment status120 DR
Household DemographicsHousehold size, Household income, Presence of children130 DH
Work from HomeWorking from home only – before or after February 2020200 WFH
Social NetworksWhich social networks were visited in the prior 30 days230 SNS
ActivitiesActivities regularly used on connected devices, including social networking, shopping, communication, entertainment, imaging, information/search, cloud storage/sharing, productivity/personal550 ACT_SNS, 560 ACT_SHOP, 570 ACT_COMM, 580 ACT_ENT, 590 ACT_IMG, 600 ACT_SRCH, 610 ACT_CLOUD, 620 ACT_PROD
Device ActivitiesThe activities across all devices as well as by each device number625 ACT_DEV

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