This lens details the penetration of the key individual products and services offered by each company, delving into their overall footprint as well as how well they do or don’t overlap in market acceptance.
Users value ecosystems by how well the parts integrate, and express that value in how many of the parts they actively use. The largest technology companies, from Apple to Google, and Microsoft to Amazon, are seeking to build and cultivate a coordinated experience that will attract and retain customers. This TUP lens measures their progress and profiles which segments and their depth of displayed commitment to the ecosystem.
Summary of subjects covered in the Technology Ecosystems lens tables
|Subjects||Examples of TUP Questions Answered||Table Row Numbers|
|Key Device Metrics||Key devices used, such as any Smartphone, any Desktop, any Game Consoles, and others||250 DEV_KEY, 260 DEV_FILT|
|Devices||Number of Devices by Operating System||270 DEV|
|Device #1-#4||Device brand, sub-brand, acquisition date, and other details||271 DEV1-274 DEV4|
Links to Technology Ecosystems lens tables
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Recent findings from the TUP Technology Ecosystems lens
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