TUP/Technology User Profile® is a multi-year syndicated survey that captures overall PC, Internet, Printer, Mobile Phone, and Connected Device usage, including tech product and service use, and demographic characteristics of thousands of online and offline technology users, carefully balanced to be representative of the market.
For more information about TUP/Technology User Profile, please visit the MetaFacts website.
TUP is the longest-running continuous survey of technology users
Because TUP/Technology User Profile captures and delivers an integrated view, it can provide those critical relationships between users, products, and activities that really let you know what is going on in more depth than found in single-dimension estimates.
TUP is an Integrated Source – Because Technology User Profile captures and delivers an integrated view, it can provide those critical relationships between Users, Products and Activities that really let you know what is going on in more depth than single-dimension estimates or separate studies.
TUP is Comprehensive – TUP Covers a wide range of technology products and services, from Wearable technology and Smartphones to Tablets, PCs, and Printers
TUP Includes User Behavior – Beyond knowing knows who uses which technology devices and services, TUP reveals user’s activities to give a fuller understanding of why some tech users buy and others don’t
TUP Serves Many Needs – from Market Sizing to Measuring Market Opportunities, Adoption Rates, Customer Demand, and Demographics, TUP supports a wide variety of business planning needs
These and many other solutions have been implemented for years by clients using TUP/Technology User Profile. It has a breadth, depth and consistency that keeps TUP as a trusted resource for decades.