Tag Archives: Workplace PCs

Which market segment has the highest share of employees using used/refurbished notebooks?

Do older notebooks have a life, and which market segment has the highest concentration?

Smaller companies – those with fewer than 100 employees – have the highest share of Used/Refurbished Notebook PCs in use – 17% or one in six. In businesses with 100 to 999 employees, the rate is lowest at 7%, and slightly higher for employees in organizations of 1,000 or more employees: 11%.

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2014 edition. More can be found in the PCs chapter. The large-scale survey is in its 32nd continuous year, documenting and detailing the full scope of technology adoption and use.
For this MetaFAQs analysis, MetaFacts is sharing a portion of the answers to selected survey questions: specifically the PCs in active use, and whether the PC was acquired new or used/refurbished. The full TUP service includes further related details on the types and brands of PCs, segments and profiles of those who use PCs more than Smartphones and vice versa, detailed activities within each category and mapped to each PC, and much more. The TUP survey gathers comprehensive details about the active usage of many consumer electronics products, including Printers, e=Book Readers, Smartphones, Basic cell phones, and many other connected devices.

In addition to tracking PCs, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about technology adoption, wireless technology, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

MetaFAQs – Frequently Asked Questions with answers supported by the facts: the MetaFacts.

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Filed under Market Research, MetaFAQs, TUP 2014

The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Most-mobile customers – where do they go and what do they do?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • Used/Refurbished PCs – who buys them?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP footprint?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Which operating systems dominate within which segments?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • Are Apple’s best customers really unique?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Who spends the most hours online?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How prominent is Home PC renting versus outright purchase?
  • How are users communicating, given all their communication options?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What is the impact on privacy concerns on use of social networking?
  • How strong is name-brand dominance?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Is the smartphone killing PC shopping?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2011, TUP 2012

The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How does PC and online usage vary cross segments such as workplace company size or industry?
  • How much have PC users integrated PCs into their personal lives?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • How prominent is Home PC renting versus outright purchase?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Used/Refurbished PCs – who buys them?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Most-mobile customers – where do they go and what do they do?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP market footprint?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Is the smartphone killing PC shopping?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • What is the impact on privacy in use of social networking?
  • What are the overall future trends for the Internet?
  • Which operating systems dominate within which segments?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • How many online adults use dial-up to go online, and which countries stand out?
  • How strong is name-brand dominance?
  • Netbooks – how soon and with which market segments?
  • Are Apple’s best customers really unique?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What’s typically bundled with a PC?
  • What’s the likely near-term outcome for an OS upgrade?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which market segments are dating online? What else do they frequently do online?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • How many and which segments are watching and renting movies on which platforms?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How do ad volumes affect usage?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • Who is videoconferencing, and using which platform?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How many seniors are online? How is their behavior different than younger online users?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Is social networking only for certain age groups? How different are usage patterns by age?
  • How social-network active are the various tiers of gamers?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • How are users communicating, given all their communication options?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • How prominent is printing images from mobile phones?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
  • Are youngsters abandoning (traditional) TV?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • How important is privacy when getting rid of old computers?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2009, TUP 2010

Segments and mobile PC brands

Corporate buyers – large and small – favor the major mobile PC brands. This comes from the pull of preferences from corporate IT management, typically for PCs deemed safer, and the push of targeted sales & marketing efforts of the major PC makers.

Dell has the highest proportion of its installed base in the hands of employees, with nearly one-third (31%) having been bought by company funds for employees or in self-employment. This is in direct contrast to Acer-branded mobile PCs, purchased predominantly by consumers.

Apple has a high percentage of its mobile base provided by employers. That belies the widespread belief that Apple isn’t a corporate PC standard. However, it’s that Apple is not a large-employer standard. The vast majority (95%) of workplace Apple mobile PCs are in companies with fewer than 100 employees.

Mobile PC Brands by Ownership - Mobile PC Brand Profile Report

Mobile PC Brands by Ownership – Mobile PC Brand Profile Report

To access The Mobile PC Profile Report please contact MetaFacts.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

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Filed under Consumer research, Market Research, TUP 2008

Who Owns the Busiest Mobile PCs?

Most of the busiest mobile PCs are either owned personally or were bought by large businesses, with fewer in-between. There are fewer busy mobile PCs among mid-size businesses. Four out of nine (44%) are home-owned, and nearly a third (31%) are owned by businesses that employ 1,000 or more employees.

Segment of Busiest Mobile PCs - Busy Mobiles Profile Report

Segment of Busiest Mobile PCs – Busy Mobiles Profile Report

This information is released from the Busy Mobiles Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the MetaFacts Busy Mobiles Profile Report include:

  • How many busy Mobiles?
  • Who are these busy users?
  • The Most Busy Mobile PC Users are in Certain Occupations
  • What keeps the busiest so busy?
  • Who Owns the Busiest Mobile PCs?
  • What are the Attitudes of the Busiest?
  • What Kinds of Mobile PCs are Used the Most?
  • Locations Where the Busiest Mobile PCs are Used
  • Where the Busiest Stop to Shop
  • Electronics Used by the Busiest Mobile PC Households
  • Shopping List of the Busy Mobile PC Household

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008