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Internet – solid market research from MetaFacts Technology User Profile

Extensive information about the internet and the ways people use it is available in TUP – Technology User Profile.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

  • How many and which segments are watching and renting movies on which platforms?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Who is videoconferencing, and using which platform?
  • What are the overall future trends for the Internet?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • iPhone users – who are they really? How do they compare with Droid and blackberry users?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Netbooks – how soon and with which market segments?
  • Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
  • Which industry groups have varied levels of adoption?
  • Most-mobile customers – where do they go and what do they do?
  • Who is using mobile payments?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What is the impact on privacy in use of social networking?
  • How much have PC users integrated PCs into their personal lives?
  • What about the unemployed? Are they more or are they less tech-focused?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which market segments are dating online? What else do they frequently do online?
  • How do ad volumes affect usage?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Is social networking only for certain age groups?
  • How are users communicating, given all their communication options?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which market segments are blogging? How do they compare to social networkers?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Which segments are using which devices & carriers?  For which activities?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How prominent is printing images from mobile phones?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
  • Which devices and services, and among which segments?
  • Which segments are utilizing the cloud? For which activities?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How much of the game-playing population is older versus younger?
  • How social-network active are the various tiers of gamers?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • Which types of software (packages and SaaS) are used and intended for near-term use? (apps, appstore)
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Online shoppers – are they everyone, or unique?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How many seniors are online? How is their behavior different than younger online users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • Is the smartphone killing PC shopping?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which social networking sites are used most frequently by which segments?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Which smartphone OS is leading, and with which market segments?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • How do the market segments of mobile phone platforms vary?
  • How tech-experienced are game-players?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2009, TUP 2010

What about the old ladies? Mobile computing a sport for the young?

[Notice: This information is from TUP 2008 and has been updated in more recent waves of TUP. Contact MetaFacts for updates.]

Actively mobile computing is a sport for the young. The most active users, who regularly use their mobile PCs in four or more locations, are ages 18-34 and make up two-thirds (65%) of these active users. By stark contrast, users who use their mobile PCs in only one location have a smaller share in this demographic segment: 40% are ages 18-34.

Mobile PCs are used in the Most Locations by the Young - Mobile PC Brand Profile Brand

Mobile PCs are used in the Most Locations by the Young – Mobile PC Brand Profile Brand

The Mobile PC Profile Report is based on primary research conducted by MetaFacts as a part of Technology User Profile. This special report and other research results are available when you contact MetaFacts.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under TUP 2008

Where mobile PCs are actually used

Mobile PCs are used in a variety of locations, with living rooms ranking as the top location for 62% of mobile PCs. Desktops are less-often used in living rooms, only being the location of one-fifth (19%) of desktops.Bedrooms of adults are the second-ranked location for mobile PCs, ostensibly to afford privacy, quiet, or convenience to the user. These make up three of seven (42%) of locations for mobile PCs.

Home offices are only ranked third for mobile PCs, with 38% of mobile PCs being used there regularly. Slightly more – 39% – of desktops occupy home offices.

Locations for Mobile & Desktop PCs in Homes - Mobile PC Brand Profile Report

Locations for Mobile & Desktop PCs in Homes – Mobile PC Brand Profile Report

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008

Mobility doesn’t always mean mobile use

It may come as a surprise to many PC makers and users that mobile PCs aren’t all that mobile in actual use. Three in seven (43%) are regularly used in only one location. That is, they act literally as a desktop replacement, not for their portability. Understanding that many American consumers like to have more technology than they need, it’s understandable that they would pay a portability premium, almost as insurance. That actual portability isn’t a main use of mobile PCs may also be a surprise to those expecting or touting a wholesale migration to netbooks. This product class, a third generation of ultralight, lower-cost, ultraportable or diskless PCs has been marginalized over the last three decades. Historically, these products have fallen into a niche gap by having less functionality that general-purpose users want, and simultaneously having more weight, cost, or inconvenience than single-purpose products. This latest netbook design label has yet another challenge ahead until the wireless infrastructure is more fully built out.

One-quarter (26%) of mobile PCs users are relatively mobile, regularly using their mobile PCs in two or three locations, most often between home and the workplace.

One-third (32%) of mobile PCs are used in four or more locations. These range from multiple locations within the home – living room, home office, adult’s bedroom, or kitchen – to workplaces, hotels, planes & trains, and coffee shops such as Starbucks.

# of Locations Mobile PCS are Used - Mobile PC Brand Profile Report

# of Locations Mobile PCS are Used – Mobile PC Brand Profile Report

   The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008