Dan Ness, Principal Analyst, MetaFacts, November 17, 2020
What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years.
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Every Step You Take – Smartphone Step-Trackers – a TUPdate by Dan Ness, March 24, 2017
Baby steps count, as long as they’re in the right direction. Digital health promises positive outcomes for a wide range of people. However, like gym memberships and home treadmills, they don’t do much unless people use them. A first step for many is to use what’s handy. Most Smartphones can track a user’s steps, and many are being used for that purpose, although use isn’t as widespread as Fitness Trackers or Smartwatches.
Phone Home or Walk Home?
Using one’s Smartphone to track steps is a regular activity for 25 million, or 1 in 9, US adults. There are other ways to track one’s health. Electronics activity trackers, such as the FitBit, are being actively used by 39.6 million, or 18% of US adults.
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Is there an age skew for using VR Headsets?
Virtual reality hasn’t reached market reality, despite decades of experimentation and overhyped false starts. Recent investment has brought renewed attention, hope, and development to the prospects of widespread VR use. Based on our TUP 2016 US survey, only 2% of connected adults are actively using a VR headset, such as the Oculus Rift or Samsung Gear VR. This modest acceptance rate is only part of the research finding, though, as there is more that can be learned from the early adopters.
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Does it automatically follow that Bluetooth Headset users would be using more ways to communicate than others? Or might they be so delighted with voice communications that they forego texting or even emailing?
After all, the voice is a powerful and effective way to communicate, and even more appropriate for certain conversations.
Our research shows that adults using a Bluetooth Headset or VR Headset – either type of hearable – use substantially more types of communication activities than the average adult.
Users of these wearables are twice as likely to be among the broadest communicators.
This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.
This MetaFAQs research result addresses one of the many questions profiling active technology users.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Activities Chapter. and also the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.