Tag Archives: Voice

Are headset wearers bigger tech spenders? (MetaFAQs)

Wireless Bluetooth Headset wearers spend 2.7 times as much as the average Connected Adult on digital content.

Use of headsets and voice agents has been in tech media news recently as tech companies are trying again to light a spark among consumers.MetaFAQ from MetaFacts mq0111

The use of Bluetooth headsets has not grown for years. However, as the results of this MetaFAQ reveal, the few active users are big tech spenders and coveted.

Wireless Bluetooth headsets have gotten extra attention recently, with the recent release of Apple’s iPhone 7, Amazon Dot and Echo updates, and Google’s announcements around expanding the capabilities and reach of their voice agent Google Assistant. This MetaFAQs research result addresses one of the many questions profiling active wireless Bluetooth headset users.

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Communication, Consumer research, Entertainment, Forward-Leaning, Information and Search, MetaFAQs, Technology adoption, TUP 2016

Amazon Echo users spend more on tech (MetaFAQs)

Amazon Echo and other Voice-Enabled Wireless Speakers

Users of voice-enable wireless speakers spend more than twice the average connected adult.

Amazon is leading the charge towards a more voice-enabled world – and shopping experience – with the Amazon Echo, Dot and other related offerings.

While the number of active users is still relatively small, these early adopters are mighty.

In addition to profiling the spending, demographics, activities, and devices of these users, many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, MetaFAQs, Shopping, TUP 2016

Are Smartphones really for fun, not communicating?

Are Smartphones really for fun, not communicating?

A MetaFacts TUPdate by Dan Ness, Principal Analyst

Are Smartphone subscribers more about fun than communication? Is entertainment that much stronger for Smartphone subscribers than for users of Basic Mobile Phones? Is the lack of a boss key because mobile phone users feel freer to have fun with their handsets than their PCs?

For Smartphone users, it’s not only playing games like Angry Birds that is widespread. Activities such as listening to music, watching movies, and checking sports and weather also are prevalent.

These fun activities are much more popular on Smartphones than on Basic Mobile Phones. For most key entertainment activities, more than three times the rate of Smartphone users find ways to play than the percentage of Basic Mobile Phone users.

Entertainment Activities by Mobile Phone Type-MetaFacts

Playing Games and Listening to Music are activities for more than half of Smartphone users, and for only one-fifth or less of Basic Mobile Phone users.

High-end app developers may be amazed that any Basic Mobile Phone users find ways to use their simpler phones to have any fun at all. That might be considered a glass half-full view, with the prospect that someone eager enough to struggle with the limited games and web access on most Basic Mobile Phones may be a great candidate to switch to a smartphone. The half-empty types may see this as a reality that for many consumers, good enough is good enough. They may be satisfied with simple games for casual play, and may be less prone to upgrade their platform. In either case, this highlights that app developers, handset makers and carriers need to look at the demand across multiple platforms so they don’t miss out on market opportunity or dissatisfy important customers.

Diving a little deeper into the Technology User Profile survey responses, fun is also age-linked. The game-playing rate among age 18-34 mobile phone users is 42% versus half that (21%) among those aged 35+. Although to a great extent, Smartphones have been more strongly adopted among younger than older adults, taking age into account; Smartphone users are simply more fun-oriented than users of Basic Mobile Phones.

Fun isn’t the only driver for Smartphones; communication does rate more highly for Smartphones than for Basic Mobile Phones, with usage broadly spanning phone calls, text messages, voicemail, and email for two-thirds or more of Smartphone users. For Basic Mobile Phone users, only phone calls and text messaging are used by over half of the users.

Looking ahead, bandwidth-hogs such as multi-player games and video calls are likely to drive demand for Smartphones as well as underlying wireless networks. However, as carriers seek to optimize their spectrum and profits, data caps or throttled apps may discourage the most active subscribers. Then, these users will either revert to other devices, or app makers and service providers will find ways to further optimize precious bandwidth, likely increasing supply to satisfy the demand driven by so many consumers.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. In our most recent wave of Technology User Profile, we surveyed American adults about their use of mobile phones, technology attitudes, and many other behavioral and socioeconomic factors. Current TUP subscribers can access and drill down more deeply into this phenomenon using TUP Interactive Access or with their datasets.

We started this analysis by first looking at the answers from 8,175 U.S. respondents in the Technology User Profile service and then drilled down further into their profiles to get a more complete picture.

Contact MetaFacts to access the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically.

These editions are for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities  – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Market Research, MetaFAQs, Mobile Phones, Technology, Technology User Overview Report, TUP 2010, TUPdate

Callers outsmart their mobile phones

Smartphones may be smart, yet depending on how you look at it, half of callers using Smartphones are smart or half of those using Basic Mobile Phones are smart.

If subscribers aren’t fully enjoying their Smartphones, they are more likely to switch handsets, churn carriers, and possibly downgrade to a Basic Mobile Phone.

Based our recent Technology User Profile survey, just over half (54%) of Smartphone users use their Smartphones for many activities – 11 or more on average. That means less than half (46%) are not using that many, and in fact 18% use their Smartphones for 4 or fewer activities.

By comparision, users of Basic Mobile Phones aren’t all that basic. Just over half (also 54%) use their Basic Mobile Phone for 4 or fewer activities. An enterprising and active eighth (12%) of Basic Mobile Phone users find ways to use these phones for 11 or more activities, rivalling the offerings of Smartphones.

It may not be surprising that callers who paid for a Smartphone are more active and Basic Mobile Phone users are less active. What’s surprising is how many of each are outside the norm. That creative 12% group of super-active Basic Mobile Phone users are worthy of study, so we can all know how they manage to get more for less. Also of interest is that sizable group (18%) of callers who recently acquired a Smartphone and simply aren’t using it to its full potential. This is a worrisome segment for carriers and device makers alike, as these are the most vulnerable customers, and most likely to switchto a competitive handset, to a different carrier who might support that handset, or even to find a Basic Mobile Phone which fits their usage pattern.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry areas. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

This particular TUPdate draws on the 2010 Technology User Profile Annual Edition – US. Contact MetaFacts for more information.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate