Tag Archives: Usage model

Communicating – solid market research from MetaFacts Technology User Profile

Extensive research information about communication is available in TUP – Technology User Profile.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  Do they grab their cellphone or type a text or email? How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

  • Who is videoconferencing, and using which platform?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
  • How are users communicating, given all their communication options?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are using which tech devices & carriers? For which activities?
  • Which smartphone OS is leading, and with which market segments?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What is the impact on privacy concerns on use of social networking?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which market segments are dating online? What else do they frequently do online?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Most-mobile customers – where do they go and what do they do?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Is social networking only for certain age groups?
  • How much have PC users integrated PCs into their personal lives?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Tracfone for oldsters? Who has the oldest segment by carrier?
  • Who spends the most hours online?
  • Which social networking sites are used most frequently by which segments?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which market segments are blogging? How do they compare to social networkers?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2011, TUP 2012

Communicating – solid market research from MetaFacts Technology User Profile

fExtensive research information about communication is available in TUP – Technology User Profile.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  Do they grab their cellphone or type a text or email? How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Who is videoconferencing, and using which platform?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • How do the market segments of mobile phone platforms vary?
  • How are users communicating, given all their communication options?
  • Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
  • iPhone users – who are they really? How do they compare with Android, Windows and Blackberry users?
  • How do ad volumes affect usage?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Which smartphone OS is leading, and with which market segments?
  • What is the impact on privacy in use of social networking?
  • Which segments are using which devices & carriers? For which activities?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • Most-mobile customers – where do they go and what do they do?
  • How much have PC users integrated PCs into their personal lives?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which social networking sites are used most frequently by which segments?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which market segments are blogging? How do they compare to social networkers?
  • Is social networking only for certain age groups?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Which segments have recently paid for a downloaded mobile phone app?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • What are the overall future trends for the Internet?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • How prominent is printing images from mobile phones?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • What do users sync or store in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • How many seniors are online? How is their behavior different than younger online users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Which market segments are dating online? What else do they frequently do online?
  • How many and which segments are watching and renting movies on which platforms?
  • Netbooks – how soon and with which market segments?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their ink-jet printers? How about their laser printers?
  • How social-network active are the various tiers of gamers?
  • Which segments are utilizing the cloud? For which activities?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2009, TUP 2010

Major activities point out that mobile PC brands vary

Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might possibly do.

When looking at what users actually do with their computers, Apple mobile PC users aren’t really that unique, after all. The top five activities for Apple mobile PC users aren’t any different than those of Windows mobile PC users.

It’s Acer’s mobile users who are distinct, when looking at the main activities. Storing/Scanning photos is a top-five activity only on Acer portables. Another top-five activity – personal finance – is unique to HP & Acer. In Acer’s case, these activities are in lieu of shopping & purchasing online.

Top 5 Activities for Each Mobile PC Brand - Mobile PC Brand Profile Report

Top 5 Activities for Each Mobile PC Brand – Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008