Home PC Penetration
The home PC has been a central part of the American technology user’s world for years, and while remaining so for many, the home PC is slowly losing its primacy among some market segments.
Home PCs have been challenged by the emerging use of smartphones and tablets, not only among younger Americans. Older Americans have also rapidly adopted smartphones and are starting to discover how to use them well. Home PC makers, software developers, and service providers have worked hard to keep the home PC as a central device, or at least one that is included.
The home PC is not down and out – not by a long shot. The humble PC is in use by most online Americans. In 2020, 75% of online adults in the US actively used a home PC. From 2015 to 2019, this level was effectively flat at 80%.
Continue reading “Key home PC trends [Highlights]”
Home PCs enjoy a longer life than in the hands of their original owners, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.
Continue reading “The Second Life of Home PCs – TUPdate”
Millennials may be getting bad press for lagging in real estate and financial investments, but they’re well invested in tech devices. Millennials use the largest number of connected devices per capita, including more than the next-younger generation – GenZ. PCs are the major device for all generations, while tablets have tumbled in usage among younger adults.
Continue reading “Generational wealth – in tech devices [TUPdate]”
Home PCs are very much alive and being well-used. Home PC usage rates are stable, both in overall penetration and in the number being used.
Nearly all online American adults regularly use a home PC, yet they see them differently. Younger Americans see them as adding to their entertainment, while for older adults it helps them get things done, communicate, and shop. Home PCs have evolved from being a primary focus of American technology life to being one of many devices. Usage patterns and form factor choices vary; by user age, household composition, choice of OS ecosystems, and other factors.
This MetaFacts Highlights Report looks at the major trends in home PC usage in the US and examines how users have changed in both their levels of home PC use and activities. Also, it examines PC trends with respect to the broadened use of alternative devices. Further, it investigates differences by user age, presence of children, OS of other devices, and other factors.
The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2019 and earlier, all based on surveys of from 7,326 to 8,060 online adults in the US.
Highlights Report Contents
- Home PC Penetration
- Number of Home PCs
- Number of Home PCs in use by User Age Group
- Average Age of US Home PCs
- Age of Home PC by User Age
- Top 10 Activities for Home PCs
- Top 10 Activities for Smartphones
- Main Activity Gaps and Overlaps on Home PCs and Smartphones
- Age-Skewed Home PC Activities
- Number of Home PCs and Presence of Children
- Smartphone, Home PC, and Tablet use by User Age Group
- Home PC Operating Systems
- Home PC Form Factors by Brand
- Home PC Form Factor by User Age Group
- Home PC OS Ecosystems of Connected Devices
- Average Age of Home PCs by Brand
- Home PC Activities by Brand
- Number of Home PCs by Brand
- What’s Ahead for Home PCs
How to obtain the results
Continue reading “Home PC Trends – Highlights from TUP/Technology User Profile 2019 – US”
- Current subscribers to TUP/Technology User Profile may request the full Highlights Report, supporting TUP information used for this analysis, or even deeper analysis
- For example, clients may request similar results outside the US, or within your chosen market subset
- For more information about MetaFacts and subscribing to TUP, please contact MetaFacts
Home PC Penetration is Stable
Home PCs continue to be a feature of online Americans. Four out of five online American adults regularly use a home PC, and this share has remained unchanged from 2015 through 2019. This is based on results from the 2015 through 2019 waves of TUP/Technology User Profile.
Use of more than one home PC has also remained stable. Half of online adults use only one home PC, a rate that has only varied by three percent over five years. Similarly, the usage rate has remained the same for the use of two home PCs and for three or more home PCs. Neither are online Americans accumulating or letting go of home PCs.
Continue reading “Home PC Penetration Update [TUPdate]”
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