Tag Archives: Transitions

Developing world for developers – Windows 7 upgrade

Developing world for developers – Windows 7 upgrade – By Dan Ness, Principal Analyst, MetaFacts

Software developers can create the most incredible applications, but will people want them? With Microsoft’s newest upgrade to the Windows operating system, the first question PC vendors and software developers alike ask is how soon users will upgrade. Or, will they wait until they buy their next PC?

Behavior and intention are two strong indicators to start with. As part of Technology User Profile, MetaFacts asked over 30,889 PC users around the world about their plans to upgrade their operating system. We also asked them whether they acquired their previous operating system with their computer or separately.

Three of the five BRIC-M countries: Brazil, Russia, and India’s Upper Urbanites ranked highest in what they say they want to do and what they’ve done in the past. Nearly half of the Russian online adults we surveyed acquired their last operating system separately from their PC, as did over a third of Brazilian online adults and nearly a third of India’s Upper Urbanites. This has as much to do with the weakness of major PC brands in these countries as it has to do with the economics of buying and using PCs.

Piracy is potentially an issue as well, since in two of these three regions, one-fifth or more agreed that it’s acceptable to use unlicensed software at home or in the workplace.

Three additional countries worthy of note as potentially strongest markets for the Windows 7 upgrade: the Kingdom of Saudi Arabia, Germany, and China’s Urbanites. Each of these countries is ranked in the top five in either their OS purchase plans or past upgrading experience.

Some of Microsoft’s strongest markets – the UK, US, France, Netherlands, and Japan – are at the bottom of the list when ranked by intention and behavior. It may be that these seasoned PC veterans – 25% or more of whom who have used a PC for 13 or more years – have been through enough versions of Windows to have them wait and see.

To answer these and many other questions, MetaFacts conducted its 27th wave of Technology User Profile, surveying over 45,000 online and offline adults in 16 countries for its Global Insights Edition. The multi-modal multi-phase study was conducted using a careful combination of offline and online methods.

I expect the first wave of Windows upgraders to come from Germany, Australia, Spain, and Italy, taking these and other factors into account. These will be followed by the UK, the US, and France. After that, the newest crop of notebooks from HP and Dell are the most likely direction users will go to enjoy this newest Windows version.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2009

Reality – Windows XP is still king, and mixed households are the new norm

The reality is that technology adoption doesn’t change overnight, despite hype, millions of dollars of advertising & marketing, and the best efforts of experienced experts. A case in point is the installed base of personal computers and their operating systems.

XP is still the dominant operating system in households in 2008. Vista is present in 23% of the households while XP still holds strong with 81%. Older versions of Windows are in one out of 20 households.

Households that have upgraded to Vista are more likely to have their Primary Home PC set up with this operating system, while half of the second and third PCs are set up with XP.

Vista households have two-thirds (69%) of their primary PCs operating Vista and one-third (28%) of their primary PCs set up with XP.

  • Half (45%) of the Vista households with a second PC are running XP while the other half (47%) are running Vista.
  • Half (50%) of the Vista households that have a third PC are running XP while 4 out of 10 (39%) are running Vista. One in 20 (5%) are Apple or Macintosh OS.
  • Only one in 20 (6%) Vista households with a second PC is running an older Windows OS (i.e. 2000, 98, NT, ME).
  • One in 10 (7%) Vista households with a third PC is running an older Windows OS (i.e. 2000, 98, NT, ME).

XP households tend to standardize on XP, and have other operating systems on their other PCs, but at a very low level.

Nine out of ten (91%) XP households have their primary PCs running XP and only 1 in 20 (6%) operating Vista.

  • Eight out of ten (81%) XP households with a second PC have it set up with XP while one out of ten (11%) have Vista. One out of 20 (5%) are an older version of Windows OS.
  • Eight out of ten (76%) XP households that have a third PC are running XP and only one out of ten is running Vista (11%). One out of ten is likely to be an older version of Windows (7%) and one out of 20 is an Apple (5%)

Older Windows Households have a unique mix of Microsoft operating systems. More than half (54%) of the Older Windows Households have an older version of Windows OS (i.e. 2000, 98, NT, ME) running their Primary PC. While a little less than half (45%) of the Primary PCs in these households have a newer version of Microsoft OS; XP accounts for 35% while Vista accounts for 10%.

  • Over half (54%) of the Older Windows Households that have a second PC have it set up with an older Windows version. Four out of ten (38%) have XP on their second PC and only one in 20 (6%) have Vista.
  • Six out of ten (57%) Older Windows Households that have a third PC have it set up with an older Windows version. Three out of ten (34%) are set up with XP and one in 20 (5%) are Vista.

Households that have at least one Apple PC and have more than one PC may have those other PCs running a Window OS.

  •  Seven out of ten (67%) have the Primary PC with an Apple-based OS. One out of 10 (7%) have a Vista on their Primary PC; two out of ten (23%) have XP on their Primary PC.
  • For Apple Households that have more than one PC, half of the second and third PCs are Windows-based PCs, while the other half are Apple-based PCs.

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Other findings in the MetaFacts Operating Systems Profile Report include:

  • Operating System Landscape
    • Multi-PC and Multi-OS Households
  • Home Operating Systems and Demographics
    • Having children in the household does make a difference for Vista
    • Household employment and operating system
    • Education level and operating system within the household
    • Annual household income and operating system
    • People age 18-34 are using more Apple primary home PCs than older people
  • Purchase Channels
    • Apple gets a bigger share of direct sales than Windows PCs
  • PC Brands & Operating Systems
    • New PC brands bought by operating system
    • Total installed base for all primary home PCs shows some movement from the big brands in the new PC market
  • Changes in PC Form Factors – Laptops are coming on strong as new primary PC form factor
  • How Different Operating Systems are Used Differently
    • Email is the most frequent activity of users on all primary home PCs
    • New primary home PC user activities
  • Operating Systems and Other Consumer Electronics
    • Handheld device use and operating system of the household
    • Imaging behavior and household operating system
    • Television viewing habits and operating system in the household
    • Convenience is the key for households that have at least one Apple Home PC
    • Some Older Windows Households are planning to upgrade while still taking advantage of older technology
  • Technology Attitudes and Operating Systems
    • Attitudes of adult PC users vary with operating system

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008