Tag Archives: Text messaging

What is the profile of the most-active communicators? (MetaFAQs)

The generation gap is often attributed to communication differences. Although often chalked up to the choice of words – slang, symbols, or even emoji – there are also differences in the mode of communication.

More than a few frustrated parents have found their voicemail messages ignored and learned that text messaging may be the best way to stay in touch with their children.

Meanwhile, younger adults have continued to expand their repertoire of communication modes – email, text messaging, video calls, clicks on social networks, and more.metafacts-metafaqs-mq0054-2016-10-23_11-19-58

In fact, the most-active communicators are age 18-34. These use the broadest assortment of communication activities across their connected devices. Over half of the top-third in communication activity breadth are age 18-34.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about activities is the TUP 2016 Activities Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Basic cell phones, Communication, Demographics & Econographics, Desktops, Market Research, MetaFAQs, Mobile Phones, Notebooks, Smartphones, TUP 2016

Communicating – solid market research from MetaFacts Technology User Profile

Extensive research information about communication is available in TUP – Technology User Profile.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  Do they grab their cellphone or type a text or email? How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

  • Who is videoconferencing, and using which platform?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
  • How are users communicating, given all their communication options?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are using which tech devices & carriers? For which activities?
  • Which smartphone OS is leading, and with which market segments?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What is the impact on privacy concerns on use of social networking?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which market segments are dating online? What else do they frequently do online?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Most-mobile customers – where do they go and what do they do?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Is social networking only for certain age groups?
  • How much have PC users integrated PCs into their personal lives?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Tracfone for oldsters? Who has the oldest segment by carrier?
  • Who spends the most hours online?
  • Which social networking sites are used most frequently by which segments?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which market segments are blogging? How do they compare to social networkers?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2011, TUP 2012

Are Smartphones really for fun, not communicating?

Are Smartphones really for fun, not communicating?

A MetaFacts TUPdate by Dan Ness, Principal Analyst

Are Smartphone subscribers more about fun than communication? Is entertainment that much stronger for Smartphone subscribers than for users of Basic Mobile Phones? Is the lack of a boss key because mobile phone users feel freer to have fun with their handsets than their PCs?

For Smartphone users, it’s not only playing games like Angry Birds that is widespread. Activities such as listening to music, watching movies, and checking sports and weather also are prevalent.

These fun activities are much more popular on Smartphones than on Basic Mobile Phones. For most key entertainment activities, more than three times the rate of Smartphone users find ways to play than the percentage of Basic Mobile Phone users.

Entertainment Activities by Mobile Phone Type-MetaFacts

Playing Games and Listening to Music are activities for more than half of Smartphone users, and for only one-fifth or less of Basic Mobile Phone users.

High-end app developers may be amazed that any Basic Mobile Phone users find ways to use their simpler phones to have any fun at all. That might be considered a glass half-full view, with the prospect that someone eager enough to struggle with the limited games and web access on most Basic Mobile Phones may be a great candidate to switch to a smartphone. The half-empty types may see this as a reality that for many consumers, good enough is good enough. They may be satisfied with simple games for casual play, and may be less prone to upgrade their platform. In either case, this highlights that app developers, handset makers and carriers need to look at the demand across multiple platforms so they don’t miss out on market opportunity or dissatisfy important customers.

Diving a little deeper into the Technology User Profile survey responses, fun is also age-linked. The game-playing rate among age 18-34 mobile phone users is 42% versus half that (21%) among those aged 35+. Although to a great extent, Smartphones have been more strongly adopted among younger than older adults, taking age into account; Smartphone users are simply more fun-oriented than users of Basic Mobile Phones.

Fun isn’t the only driver for Smartphones; communication does rate more highly for Smartphones than for Basic Mobile Phones, with usage broadly spanning phone calls, text messages, voicemail, and email for two-thirds or more of Smartphone users. For Basic Mobile Phone users, only phone calls and text messaging are used by over half of the users.

Looking ahead, bandwidth-hogs such as multi-player games and video calls are likely to drive demand for Smartphones as well as underlying wireless networks. However, as carriers seek to optimize their spectrum and profits, data caps or throttled apps may discourage the most active subscribers. Then, these users will either revert to other devices, or app makers and service providers will find ways to further optimize precious bandwidth, likely increasing supply to satisfy the demand driven by so many consumers.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. In our most recent wave of Technology User Profile, we surveyed American adults about their use of mobile phones, technology attitudes, and many other behavioral and socioeconomic factors. Current TUP subscribers can access and drill down more deeply into this phenomenon using TUP Interactive Access or with their datasets.

We started this analysis by first looking at the answers from 8,175 U.S. respondents in the Technology User Profile service and then drilled down further into their profiles to get a more complete picture.

Contact MetaFacts to access the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically.

These editions are for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities  – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Market Research, MetaFAQs, Mobile Phones, Technology, Technology User Overview Report, TUP 2010, TUPdate

Communicating – solid market research from MetaFacts Technology User Profile

fExtensive research information about communication is available in TUP – Technology User Profile.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  Do they grab their cellphone or type a text or email? How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Who is videoconferencing, and using which platform?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • How do the market segments of mobile phone platforms vary?
  • How are users communicating, given all their communication options?
  • Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
  • iPhone users – who are they really? How do they compare with Android, Windows and Blackberry users?
  • How do ad volumes affect usage?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Which smartphone OS is leading, and with which market segments?
  • What is the impact on privacy in use of social networking?
  • Which segments are using which devices & carriers? For which activities?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • Most-mobile customers – where do they go and what do they do?
  • How much have PC users integrated PCs into their personal lives?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which social networking sites are used most frequently by which segments?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which market segments are blogging? How do they compare to social networkers?
  • Is social networking only for certain age groups?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Which segments have recently paid for a downloaded mobile phone app?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • What are the overall future trends for the Internet?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • How prominent is printing images from mobile phones?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • What do users sync or store in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • How many seniors are online? How is their behavior different than younger online users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Which market segments are dating online? What else do they frequently do online?
  • How many and which segments are watching and renting movies on which platforms?
  • Netbooks – how soon and with which market segments?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their ink-jet printers? How about their laser printers?
  • How social-network active are the various tiers of gamers?
  • Which segments are utilizing the cloud? For which activities?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2009, TUP 2010

Smartphones challenge Mobile PCs – the users speak

A TUPdate from MetaFacts by Dan Ness, Principal Analyst

You can’t go out for coffee these days without sharing space with legions of dedicated smartphone users doing everything from texting their friends to checking the latest NFL or soccer scores. With smartphone functionality and the number of available apps increasing at hyper speed, could this trend foreshadow the decline of the mobile computer and relegate all those laptops, netbooks and tablets to the land of the Atari? Will Apple iPhones, RIM Blackberries, Winphones or the Android-powered grab the fingers of the most-mobile among us?  Our new MetaFacts Technology User Profile, 2009 Global Insights Edition polled over 22,000+ online PC adults in 10 developed countries and found some surprising answers.

Why is this important?

Makers of mobile computers, smartphone manufacturers, wireless carriers and application developers should all be watching these trends closely both from an R&D standpoint and a marketing perspective. OEMs of desktop computers should also take heed if more and more users opt for portables even if they don’t use them in more than one location.

First let’s look at who’s using mobile PCs these days and where they are using them. Not surprisingly, this is a younger group overall. The average age of online adult mobile PC users is nearly seven years younger than the average desktop user. Nearly a third of the mobile computer users are in the college age to early career category of 18-34 year olds.

Just where are mobile PCs being used? The age of the user is also a factor here. The younger users are, the more likely they were to report using their mobile computers in four or more locations, a finding that is likely reflective of the more mobile lifestyle of this segment.

But desktop and mobile PC manufacturers take notice: Nearly half of mobile PCs are used in only one location. This begs the question of why these homebody mobiles are stuck in their desk job. If this trend continues, will the pendulum swing away from netbooks and ever-lighter notebook PCs back to full-featured desktop replacements?

And the mobile PCs seem to be working harder than desktops. The portables are logging more hours than their desktop cousins with nearly 25% being used for 40 or more hours per week versus 18% of desktops being used that much.

So what are these mobile computer users doing with their portables? While their activities are generally the same as those performed on their desktops, the survey showed that mobile PCs which are used in multiple locations appeared to be much more integrated into the user’s life. These younger multiple-location PC users reported performing nearly double the number of activities on their mobile PCs than the group reporting that their mobile PCs remained tethered to one location.

The more years people use computers, the more activities they add to their list of things to do with their machines. PC Veterans, people who have used computers over a quarter of their lives, use their mobile PCs for more activities than PC Newbies, regardless of their age. Not surprisingly, users in the 18-24 age category use their mobile PCs more often for entertainment and communication than older mobile computer users.

Now let’s turn to the role that cell phones play in the mobile PC world. With the ever-increasing functionality of phones, is the choice of mobile connectivity an either/or when it comes using mobile computers and smartphones? Our survey showed quite the opposite. Even the savviest of smartphone users are not likely to give up their mobile computers. Interestingly, the adults who reported using the most functionality on their phones also reported using their mobile PCs in more locations, nearly twice the number of those who used their mobile phones only as basic phones. Bottom line: When it comes to the question of whether to take the smartphone or the mobile PC to the cybercafé, the current answer is often “both.”

If today’s mobile PCs could talk, they might paraphrase Mark Twain’s famous quote, “The reports of my death have been greatly exaggerated.”

Further Resources

MetaFacts Technology User Profile – 2009 Global Insights Edition – a syndicated survey of 30,889 representative respondents in 16 countries

MetaFacts Technology User Profile – 2009 Global Insights Edition – Developed Economies – a syndicated survey of 22,072 representative respondents in 10 countries

MetaFacts Mobile PC Brand Profile Report – analysis of the mobile market based on results in MetaFacts Technology User Profile 2008 Annual Edition – a syndicated survey of over 10,000 representative respondents in the U.S.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2009, TUPdate