Tech Spending – Page 2 – MetaFacts' TUP findings

November 9, 2016October 28, 2020

Who spends most on tech – older or younger adults? (MetaFAQs)

In many tech circles, there’s a strong attention on the youngest adults. How true is it that younger adults spend more than older adults?

Our research shows that when it comes to household tech spending, age matters, although it’s not that simple.

First of all, while the youngest adults often are the most enthusiastic about technology, they don’t have the same financial means of older adults.

The majority of household tech spending is among adults age 30-39.

More importantly, when adjusting for employment status – including the self-employed – the analysis is clearer. Employed adults out-spend those not employed from ages 25 to 54.

There’s a “late life kicker” that’s important to note. After age 60, household tech spending is stronger among those not employed than those employed. Also, although employment rates decline with age, total household tech spending is stronger among the age 65-69 group than the age 55-59.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users. Specifically for this analysis, we looked at household tech spending along 15 categories of technology devices and services, from PCs, printers, and routers to Internet and mobile phone service.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 User Profile Chapter, which includes sections more deeply analyzing by age and life stage.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

October 12, 2016October 28, 2020

Who are the biggest spenders – Apple’s, Dell’s, HP’s, or Google’s best customers? (MetaFAQs)

Household tech spending continues to grow. Some brands have managed to attract and retain the biggest spenders, while others have a more pedestrian profile.

Apple has consistently lead the market in reaching higher-end market segments, whether higher income or bigger tech spenders. Our most recent research shows how much further ahead of the pack they’ve reached. Adults with 2 or more Apple devices spend 33% more on household tech devices and services in a year than the average U.S. Connected Adult.

Adults with 2 or more Android devices or 2 or more HP devices also spend more than average, although their index is below half of Apple’s, at 15% higher and 14% than the national average, respectively.

The mix of spending is different among HP and Android consumers. While HP’s best customers are stronger spenders on Smartphones, digital content, and Internet connection services. Adults with 2 or more Android devices spend more in a year on devices, especially peripherals, as well as printer ink.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with substantial information about the users of each major brand is the TUP 2016 Brand Footprint Section.

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

September 16, 2016October 29, 2020

Amazon Echo users spend more on tech (MetaFAQs)

Users of voice-enable wireless speakers spend more than twice the average connected adult.

Amazon is leading the charge towards a more voice-enabled world – and shopping experience – with the Amazon Echo, Dot and other related offerings.

While the number of active users is still relatively small, these early adopters are mighty.

In addition to profiling the spending, demographics, activities, and devices of these users, many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.