Tag Archives: Target

Are most home printers purchased where ink is? (MetaFAQs)

Our research shows that most home printers are purchased in one type of outlet, and ink bought somewhere else.

For home printers, Discount retail store such as Wal-Mart or Target and Consumer electronics stores such as Best Buy collectively account for nearly half of the outlets where home printers are purchased. By contrast, consumer electronics stores account for only one in nine home printer ink purchase outlets. Instead, half of printer ink outlets are Office supply retailers such as Office Depot and discount retail stores.metafacts-metafaqs-mq0009-2016-11-02_10-57-55

It’s a conflict that has been a conundrum for printer manufacturers for many years. Subscription services such as Hewlett Packard’s Instant Ink have started to change the formula. These programs bypass brick-and-mortar and online retailers alike to entice many printer users to simply buy direct. They also have the benefit to printer manufacturers of reducing consumer’s consideration of options for buying and using refilled ink.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Printers Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, MetaFAQs, Printers, TUP 2016

Imaging and Printing – solid market research from MetaFacts Technology User Profile

Extensive information about technology imaging and printing is available in TUP – Technology User Profile.

Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices.  An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.

Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Where do people buy their printer supplies?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled?  Original or competitor?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What is the breakdown of printer types and brands among workplace PCs users?  How does this compare to printers used in the home?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How does Hewlett Packard’s market share differ among the different types of printers (inkjet, multifunction, laser, etc.)?
  • Who is printing coupons?
  • What are the major activities that people do with their printers?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • What is the frequency of printer consumables purchase?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Who are the people moving from inkjet printers to laser printers?  How about the other way around?  Are these new printers replacement printers, or additional printers?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers?   How about their laser printers?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • How is HP’s PC penetration within the overall HP footprint?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • How prominent is printing images from mobile phones? How about from tablets?
  • How much have PC users integrated PCs into their personal lives?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Who spends the most hours online?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Is social networking only for certain age groups?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Which segments are utilizing cloud storage or sharing services? For which activities?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Social Networking – solid market research from MetaFacts Technology User Profile

Extensive research information about social networking is available in TUP – Technology User Profile.

Social networking, like other forms of communication and community, is what makes technology usage expand.  People will always be on the lookout for new ways to communicate, whether it be with friends, strangers, or prospective colleagues.  The popularity of social networking sites can make ordinary phones and email less interesting to the modern consumer, increasing demand for smarter smartphones and faster Internet connections.

At the same time, privacy concerns, information overload, and innocent and criminal abuses can dampen the enthusiasm or participation for some market segments.

Below are a few examples of questions addressed in TUP related to social networking. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece; it’s a resource that can answer these and other key questions.

  • Which social networking sites are used most frequently by which segments?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • How are users communicating, given all their communication options?
  • What is the impact on privacy concerns on use of social networking?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Is social networking only for certain age groups?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • How much have PC users integrated PCs into their personal lives?
  • Which market segments are blogging? How do they compare to social networkers?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • Who spends the most hours online?
  • Most-mobile customers – where do they go and what do they do?
  • Which market segments are dating online? What else do they frequently do online?
  • Which smartphone OS is leading, and with which market segments?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Who is videoconferencing, and using which platform?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How social-network active are the various tiers of gamers?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Beyond “Paper or Plastic?” to “Refilled, Original or Compatible?”-MetaFacts TUPdate

Beyond “Paper or Plastic?” to “Refilled, Original or Compatible?”

A MetaFacts TUPdate by Dan Ness, Principal Analyst

Ink refill usage is substantial, especially among some leading-edge market segments.

There’s an old marketing adage about giving away the razor to make it up selling razor blades. In the PC printer business, printer ink pays a lot of the bills, yet is increasingly at risk.

In our most recent wave of Technology User Profile, American adults told us they continue to prefer original ink versus compatible or refilled cartridges. However, the ink loyalty rate varies by PC printer brand and market segment. One bellwether segment is decidedly using refills or sharing photos online.

We started this analysis by first looking at the answers from 8,175 U.S. respondents in the Technology User Profile service and then drilled down further into their profiles including factors such as their printer brand, type of ink used, years of PC experience, and age. We also compared usage from our prior waves, including results from our identical surveys across nine other countries.

In U.S. homes, original is strongest. Kodak & Lexmark have the highest ink loyalty, at 81% and 79%, respectively. Eight in ten adults who use these PC printer brands as their primary printer used an original ink cartridge by the same manufacturer as the printer.

Ink Type by Printer Brand

HP’s ink loyalty rate is not the strongest, with HP ranked third. HP is maintaining its strength: its ink loyalty rate at 73% is slightly up from 70% the prior year.

These high ink loyalty rates may be satisfactory enough for some printer manufacturers, yet as consumers change their printing behaviors, and even non-printing behaviors, these rates are likely to change as well.

Use of refilled ink is highest for Dell and Brother, both with 27% of adult printer users. Due to HP’s dominant market share, the number of users of refills for HP printers is almost equal to users of refills for all other brands combined.

The refilled market is broad and diverse, so unlikely to change overnight. It it served by a diverse group – spanning drug stores such as Walgreens, franchises like Cartridge World, to a small army of entrepreneurs and do-it-yourselfers with pliers and squeeze bottles.

Direct competition is strong, although compatible inks trail refills as the least-preferred option across most brands. Use of competitive compatible inks is highest for Epson and Brother, at 19% and 18%, respectively.

Compared with many other developed countries, the U.S. has some of the most ink-loyal consumers. Our prior wave of Technology User Profile across key countries revealed that ink loyalty rates are strongest in Japan and the US and weakest in Germany and the UK, and that use of refills is highest in South Korea and Germany.

Home Photo Printing – Ink & Options

Looking ahead, the ink business continues to face challenges both from within the printer and ink industry as well as from substitutes.

Printer manufacturers hoping to reclaim refill customers face an uphill battle beyond pricing, since a higher rate of refill users share photos online and a lower rate print photos. Adults who use refills have higher rates of using online photo-sharing services, sharing images across a social network, sharing on their own websites or blogs, and sharing folders online through a cloud storage service. They are an attractive segment, though, because when they print, they print at higher volumes.

To the extent that younger users are bellwether of future buyers, it’s important to note that younger adults use refills at a higher rate than older adults.

Looking further ahead, increased online collaboration is expected to continue the erosion of home-printing photos. Of the 70.9 million adults with a home printer which they don’t use to print photos, most of their sharing is done online. The greatest upside is likely to come from the broad general increase in images from user’s own smartphones, feature phones and cameras, as well as the many photos they receive online from friends and others.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on http://www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Technology User Overview Report, TUP 2010, TUPdate

Tech Media, Advertising, TV – solid market research from MetaFacts Technology User Profile

Extensive information about tech media, advertising and TV is available in TUP – Technology User Profile.

Today’s media-savvy consumers may want their MTV, but they might seek alternative methods to get it.  Advertising seems to have become an option for the consumer, who today is able to bypass commercials, salespeople, and even email in favor of social networking and other sites.  Advertisers in this day and age have to be both flexible and targeted while ubiquitous in order to get their message across.

Below are a few examples of questions addressed in TUP related to tech media, advertising, and television. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it delivers solid answers to the following questions, and more.

  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • What is the impact on privacy in use of social networking?
  • Most-mobile customers – where do they go and what do they do?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How many and which segments are watching and renting movies on which platforms?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which smartphone OS is leading, and with which market segments?
  • Online shoppers – are they everyone, or unique?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • What do users sync or store in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Who is videoconferencing, and using which platform?
  • How prominent is Home PC renting versus outright purchase?
  • How much of the game-playing population is older versus younger?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Which market segments are blogging? How do they compare to social networkers?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • Is email dying being replaced by alternatives such as social networking, texting, or IM?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • How much have PC users integrated PCs into their personal lives?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • How has the division of work vs. personal use of technology products continued to blur?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Are Apple’s best customers really unique?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?
  • Which social networking sites are used most frequently by which segments?
  • What are the overall future trends for the Internet?
  • What about the unemployed? Are they more or are they less tech-focused?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • How tech-sophisticated are game-players, within key gaming segments?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Which industry groups have varied levels of adoption?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
    Used/Refurbished PCs – who buys them?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Which segments are using which devices & carriers? For which activities?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Which market segments are dating online? What else do they frequently do online?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • How many seniors are online? How is their behavior different than younger online users?
  • How important is privacy when getting rid of old computers?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • How prominent is printing images from mobile phones?
  • Who is using mobile payments?
  • Is the smartphone killing PC shopping?
  • Netbooks – how soon and with which market segments?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
  • What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • How do the market segments of mobile phone platforms vary?
  • How social-network active are the various tiers of gamers?
  • How are users communicating, given all their communication options?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2009, TUP 2010