Tag Archives: Sony

Gaming with PCs, Consoles, and Handhelds — solid market research from MetaFacts Technology User Profile

Extensive information about gaming is available in TUP – Technology User Profile.

It’s so easy when you know the rules – so goes Queen’s 1980 power ballad.  These days the rules may be changing all the time, with gamers able to play on all types of platforms.  Gaming technology can often lead the way for other multi-platform behaviors as well, allowing for wide-market adoption of technologies that might otherwise remain outside the box for most consumers.

Below are a few examples of questions addressed in TUP related to gaming. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it delivers answers to these and many other questions.

  • How central is game-playing to the general population? How about within certain key market segments?
  • How tech-experienced are game-players?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How social-network active are the various tiers of gamers?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • How much of the game-playing population is older versus younger?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • How tech-sophisticated are game-players, within key gaming segments?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • What is the impact on privacy in use of social networking?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Which social networking sites are used most frequently by which segments?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Are some countries more game-oriented than others?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • How much have PC users integrated PCs into their personal lives?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Which smartphone OS is leading, and with which market segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How are users communicating, given all their communication options?
  • Who is using mobile payments?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Are youngsters abandoning (traditional) TV?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which market segments are dating online? What else do they frequently do online?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What are the overall future trends for the Internet?
  • Which segments are using which devices & carriers? For which activities?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • What’s the expected market demand for a Google Droid – Verizon – Motorola trio?
  • When do you grow up and give up on your Apple? When do you get one again, if you do?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • iPhone users – who are they really? How do they compare with Android, Windows, and Blackberry users?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • What about the unemployed? Are they more or are they less tech-focused?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • Who is videoconferencing, and using which platform?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How many and which segments are watching and renting movies on which platforms?
  • Which social networking sites dominate? How does this vary by country and demographic group?
  • Which market segments are blogging? How do they compare to social networkers?
  • How do the market segments of mobile phone platforms vary?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, MetaFAQs, TUP 2009, TUP 2010

The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How does PC and online usage vary cross segments such as workplace company size or industry?
  • How much have PC users integrated PCs into their personal lives?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • How prominent is Home PC renting versus outright purchase?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Used/Refurbished PCs – who buys them?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Most-mobile customers – where do they go and what do they do?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP market footprint?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Is the smartphone killing PC shopping?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • What is the impact on privacy in use of social networking?
  • What are the overall future trends for the Internet?
  • Which operating systems dominate within which segments?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • How many online adults use dial-up to go online, and which countries stand out?
  • How strong is name-brand dominance?
  • Netbooks – how soon and with which market segments?
  • Are Apple’s best customers really unique?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What’s typically bundled with a PC?
  • What’s the likely near-term outcome for an OS upgrade?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which market segments are dating online? What else do they frequently do online?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • How many and which segments are watching and renting movies on which platforms?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How do ad volumes affect usage?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • Who is videoconferencing, and using which platform?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How many seniors are online? How is their behavior different than younger online users?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Is social networking only for certain age groups? How different are usage patterns by age?
  • How social-network active are the various tiers of gamers?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • How are users communicating, given all their communication options?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • How prominent is printing images from mobile phones?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
  • Are youngsters abandoning (traditional) TV?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • How important is privacy when getting rid of old computers?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2009, TUP 2010

Palm User Profile – a TUPdate based on research across 16 countries

Palm User Profile – a TUPdate available from MetaFacts based on Technology User Profile Global Insights Edition

MetaFacts has prepared analysis of Palm users based on survey research across 16 countries and is making these results available to answer the following questions:

Market share – What is Palm’s share of the active installed base? How does this compare to HP’s share? Is Palm stronger in some countries than others? How is this different than Apple’s or RIM’s share?

Usage profile – What activities do Palm users do which sets them apart from users of RIM, Apple, and other mobile phones? Are Palm handhelds more alive than the rumors about most being ancient Palm Pilots and more like PDAs than smartphones? To what extent are Palms used like a phone or communication tool than other handhelds or mobile phones? Are many used like a feature phone? How does this compare to usage of RIM’s Blackberry or Apple’s iPhone? How about with the devices of other makers including Motorola, Nokia, Sony, Samsung, or LG?

Freshness – Are Palm mobiles older or newer than other mobile phones?

User profile – Are Palm users primarily older PC veterans or has Palm won younger newbies? Is there any gender difference?

This TUPdate condenses the results of 46,799 user surveys into brief, solid facts, with more than 10 pages of tables and brief analysis. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

To order these results online, contact MetaFacts.

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Filed under Market Research, Mobile Phones, Statistics, Technology, TUP 2009, TUPdate

TUPdate:Droid trio faces user inertia in ten countries

The Motorola-Verizon-Google collaboration may be a solid contender to Apple’s iPhone, yet is starting from far behind.

At least that’s what over 20,500 mobile phone subscribers in 10 countries had to say about it by how they’re using mobile phones today. MetaFacts surveyed these respondents as part of its Technology User Profile 2009 Global Insights Edition.

First, MetaFacts classifies SmartPhones differently than most research firms – based on how actual users end up actually using their mobile phones. We believe customers vote with their fingers, and are the final and best judge of what a smartphone is, and what a basic mobile phone is.

Basic phone users should be admired for their bob-ness. In tech lingo, BOB means Best Of Breed, which is about those who prefer to use the best tool for the job versus the all-in-one Swiss army knife approach. The simplest mobile phone users use their mobile phone for less than three activities on average, with only one activity reaching half of this group: making a phone call.

At the other end of the spectrum, the smartest mobile phone subscribers busily juggle over 13 activities on average and with 15 activities done by over half of this handy group.

We compared the share of mobile phone users who use their phones with the smartest breadth of activities versus those who are the simplest. We found the U.S. carriers with the richest ratio of the smartest to basic users are with MetroPCS, Sprint Nextel, and AT&T. Although these carriers have lower overall shares than Verizon, they have savvier subscribers in how their use their handsets.

We similarly looked at the brands of mobile phones in current use across 10 countries. Of the top 12 mobile phone brands, Motorola ranked last, edging out Sanyo, while Apple ranked first, followed by RIM, HTC, Palm, and Sony. The findings are similar in the U.S., although with the top five in a slightly different rank order. Whether in the U.S. or in any of the other nine countries we surveyed, Motorola and Sanyo have whole new types of customers to reach.

We also looked at survey respondents to see Motorola’s share among those who use Google to search the most, and found that Motorola has a slightly higher share among those who use Yahoo, MSN, Bing/Live Search, or Wikipedia.

Enthusiastic engineers, marketers and perhaps investors will see this half-empty glass as room for tremendous growth. Their speed of market success will depend less on the technology itself and more about how soon mobile phone users change what they do.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, TUP 2009

Operating systems by mobile PC brand

‘Coopetition’ and ‘frenemy’ are clumsy words to describe the relationship such as that between Microsoft and PC makers. Depending on your role in the industry, you might choose one of the terms from biology such as commensal, mutualist, or parasitic. Whichever term you use, the reality is that during major changes such as a new operating system release, to avoid wholesale market confusion and bringing buying to a standstill, there is a great interdependence between Microsoft and PC makers. As Microsoft launched Windows Vista, PC makers made various choices about how aggressively they were willing to tout the newest operating system and negotiate the best position, all while still keeping buyer’s interest strong. Market adoption is never an overnight event, and with a large installed base, adoption takes even longer. During this particular transition, early anecdotal reports of incompatibility and incomplete support and drivers added to delayed adoption by many market segments. Consequently, some PC makers continued to emphasize Windows XP and offer it longer than other makers.

Dell, in particular, offered XP well after the release of Vista, and their installed base reflects that. The majority (83%) of Dell mobile PCs are running Windows XP. By stark comparison, Vista is on closer to 40% of mobile PCs from HP, Toshiba, and Sony.

Operating Systems Vary by PC Brand - Mobile PC Brand Profile Report

Operating Systems Vary by PC Brand – Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

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Filed under Consumer research, Market Research, TUP 2008