Tablet-First. Is it a thing? (TUPdate)

Tablet-First. Is it a thing? – a TUPdate by Dan Ness, February 17, 2017

Which comes first – Smartphone? Tablet? Notebook? For a small and steadily growing segment, the tablet comes first as the primary connected device.

Over the last three years, the share of connected adults using a tablet as their primary device has expanded. In our 2014 wave of TUP, we found that 6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2015, the Tablet-First rate had grown to 7% and by TUP 2016, reached 9%.MetaFacts-td1702-tablet-first-trend-metafacts-tup-2014-2016-2017-02-16_10-02-19

It’s not as if these Tablet-First users are only using a tablet. Among Tablet-First users, half (50%) use a Smartphone as their secondary device, followed distantly by a Tower Desktop (15%), Basic cell phone (10%), and Notebook PC (9%). Continue reading “Tablet-First. Is it a thing? (TUPdate)”

What is the profile of the most-active communicators? (MetaFAQs)

The generation gap is often attributed to communication differences. Although often chalked up to the choice of words – slang, symbols, or even emoji – there are also differences in the mode of communication.

More than a few frustrated parents have found their voicemail messages ignored and learned that text messaging may be the best way to stay in touch with their children.

Meanwhile, younger adults have continued to expand their repertoire of communication modes – email, text messaging, video calls, clicks on social networks, and more.metafacts-metafaqs-mq0054-2016-10-23_11-19-58

In fact, the most-active communicators are age 18-34. These use the broadest assortment of communication activities across their connected devices. Over half of the top-third in communication activity breadth are age 18-34.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about activities is the TUP 2016 Activities Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.