SMB – MetaFacts' TUP findings

Employers have bought their employees Apple Macs for years. However, historically, these were few and far between, and mostly found in the hands of graphic artists and marketing departments.

Is Apple’s PC share higher among employees in smaller or large companies?

Among employees in smaller and medium-size companies, Apple’s share is twice that of employees in large companies.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

Only 1 in 11 Primary Work PCs are Apple for employees in organizations with 1,000 or more employees. For employees in companies with less than 100 employees, 1 in 5 uses a Mac. Among only notebook PCs, Apple has a substantially higher share, similarly stronger in smaller than larger companies.

The move to mobility has favored Apple in recent years, as Apple’s advanced notebooks have gained broader acceptance among employers.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about Hearables users is the TUP 2016 Devices Chapter. Other TUP chapters detail iPhones, iPads, and the overall brand footprint.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Employers vary considerably in how quickly they adopt new operating systems for their employee’s computers.

With Microsoft’s massive efforts to upgrade their installed base to Windows 10, which employees are using Windows 7?

Four in ten (40%) of employees working for employers with 1,000 or more employees are using Windows 7. By comparison, the more-nimble smaller and medium-size organizations only have one-fourth of their PC-using employees with Windows 7. mq0082-2016-09-29_12-19

Larger organizations have consistently been laggards in adopting new information technology products of nearly all kinds. There are many good justifications, from spending controls, security concerns, or training issues. Often, organizations of all sizes have specific in-house or custom applications that needs to work flawlessly on newer operating systems.

Looking deeper into our TUP research results, we’ve found several notable industries which are further along in moving beyond Windows 7 and adopting Windows 10 or even moving to Apple Macs.These pioneers are finding ways to use newer technology for their competitive advantage.

We expect larger organizations as a whole to continue with their careful, if slower, adoption of newest technology.

About this MetaFAQ

In addition to profiling the spending, demographics, activities, and devices of these employees, many other related answers are part of the TUP service, available to paid subscribers.One section of TUP 2016 in particular includes extensive results about employees and the technology they use – the TUP 2016 Work/Self-Employed PCs section. This is part of the TUP 2016 PC Chapter, one of more than a dozen chapters in the entire TUP 2016 study.

These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Tag: SMB

What Size Companies Use Apple Macs? (MetaFAQs)

Which employees are using Windows 7 PCs? (MetaFAQs)