Tag Archives: Smartphone

What is the penetration of home-owned computing devices? (MetaFAQs)

Mobile phones dominate home-owned connected devices as the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use a home PC. Media tablets are a distant third place, at 63% of U.S. adults.

MetaFacts defines home-owned devices as those which were acquired with personal funds. As released in our other MetaFacts TUP research, a substantial share of U.S. adults also use employer-provided, self-employment, school-owned, public, or other devices which are owned by someone other than themselves.metafacts-mq0137-250-dev_key-2017-02-22_09-32-36

Within mobile phones, home-owned smartphones outnumber home-owned basic cell phones, with nearly two-thirds (72%) of U.S. adults using a smartphone and just over one-fourth (27%) using a basic cell phone.

Among home PCs, desktops and Microsoft Windows PCs dominate. Home notebooks have grown to reach almost half (49%) of U.S. adults. Although the tech-savvy consider Windows XP and Vista PCs to be passé and even dangerously unprotected from malware, 4% of U.S. adults are still actively using Home PCs with these operating systems. While adoption of tech products can often be rapid, retirement of older technology from the active installed base can take much longer than many may expect. Continue reading

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Tablet-First. Is it a thing? (TUPdate)

Tablet-First. Is it a thing? – a TUPdate by Dan Ness, February 17, 2017

Which comes first – Smartphone? Tablet? Notebook? For a small and steadily growing segment, the tablet comes first as the primary connected device.

Over the last three years, the share of connected adults using a tablet as their primary device has expanded. In our 2014 wave of TUP, we found that 6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2015, the Tablet-First rate had grown to 7% and by TUP 2016, reached 9%.MetaFacts-td1702-tablet-first-trend-metafacts-tup-2014-2016-2017-02-16_10-02-19

It’s not as if these Tablet-First users are only using a tablet. Among Tablet-First users, half (50%) use a Smartphone as their secondary device, followed distantly by a Tower Desktop (15%), Basic cell phone (10%), and Notebook PC (9%). Continue reading

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The Most Creative – PCs or Smartphones? (TUPdate)

The Most Creative – PCs or Smartphones? – a TUPdate by Dan Ness, February 9, 2017

Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.

It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.metafacts-td1702-creatives-diagram-2017-02-09_13-27-42

From our most recent TUP (Technology User Profile) survey, I chose six core activities as being more creative than the many other everyday activities we track by device and user.

I drilled down into the TUP data to see what differences there may be by device type – PCs versus Smartphones. When it comes to creative activities, there are differences.

Which devices have the most users doing creative activities?

Creative activities are strongest where the tools are richest. Ask any oil painter if they benefit by having ready canvases, easels, paints, and lighting.

On first glance, mobility could support creativity, by having one’s tools handy. Creative inspirations can be elusive, so if creativity only takes place when the muse visits, then it could follow that convenient mobility matters most of all. Thinking this through more deeply, however, creativity isn’t defined by a few clicks.metafacts-td1702-creatives-by-smartphone-os-metafacts-tupdate-2017-02-08_11-18-35

When focusing on some of the most-creative activities, our TUP data shows that more people create serious content on PCs than on Smartphones. For example, for creation of personal graphics or presentations, 14% of connected adults use a PC, nearly three times the 5% rate who use their Smartphones. Similarly, 14% of connected adults use a PC for work graphics/presentations, more than triple the 4% who use their Smartphones.

Similarly, creating videos for work purposes is done with PC by twice as many adults as those using Smartphones.
Even a broad and highly personal activity category – hobbies – has a higher rate of use on PCs than on Smartphones.
Given that Smartphones have much smaller screens than most notebook PCs or desktops, it may be surprising to some that these highly-graphical creative activities have anywhere near the acceptance levels that they’re enjoying. Screen size doesn’t seem to be the entire explanation, because these creative activities have lower usage rates on Tablets than on either PCs or Smartphones.

I dove deeper into the TUP data to see if some Smartphones are associated with more creative activities than others. A slightly higher share of Apple iPhones than Android Smartphones are used for creative activities, however the difference is not statistically significant. For the most-creative activities, the difference is 2% or less.

Looking ahead

I expect PCs to continue dominating actively creative activities. Even while Smartphones are increasingly taking user’s primary attention, PCs remain primary among the set of devices being actively used. Users continue to juggle many devices, and most users actively navigate a combination which includes at least two of three devices: PCs (Desktops or Notebooks), Smartphones, or Tablets. Ninety-six percent use two or more of these, and 57% actively use three or more, up from 49% one year previously.metafacts-td1702-creatives-multiple-device-types-2017-02-09_11-18-17

I expect pan-device experience and integration to expand, helping mobile devices expand in use for creative activities. User’s abilities will increase with their growing experience working across multiple devices. A growing number of users are increasingly using the cloud to share their own work across their various devices. Furthermore, I expect creativity apps to continue to expand their ability to be used across multiple device types.
The result will be that more people will be able to create whenever and wherever the muse calls.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

This TUPdate was based on results in the TUP 2016 Chapter – Devices, Section KEY_DEV_OS/Key Devices OS, Section COMBO/Device Combinations from TUP 2014, TUP 2015, and TUP 2016. Also, activity data was selected from data in PC Activities (Rows 630 ACT_PC), Smartphone Activities (Rows 700 ACT_SP), and Tablet Activities (Rows 670 ACT_TAB).

Related MetaFAQs

Also see these related MetaFAQs, the Frequently Asked Questions address by results from MetaFacts TUP:

MetaFAQ Question Cross-Reference
mq0684 How many creative pros are there, actively creating presentations and graphics? Chapter: L Activities  Section: L5-ACTIMAGE/Graphics/Imaging  Tables: [625 ACT_DEVxACTIMAGE] Device Activities
mq0165 Who are the most-graphical? Chapter: L Activities  Section: L5-ACTIMAGE/Graphics/Imaging  Tables: [120 DRxACTIMAGE] Respondent Demographics
mq0055 How are Tablets used differently than Notebook PCs? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [670 ACT_TABxOV] Tablet PC Activities
mq0056 How are Notebook PCs used differently than Tablets? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [650 ACT_NOTExOV] Notebook PC Activities
mq0536 What is the primary device for personal/productivity activities? Chapter: L Activities  Section: L8-ACTPROD/Personal/Productivity  Tables: [620 ACT_PRODxACTPROD] Personal/Productivity Activities
mq0138 How are Smartphones used differently than Tablet PCs? Chapter: G Tablets  Section: G1-TAB/Tablets  Tables: [700 ACT_SPxTAB] Smartphone Activities
mq0012 What is the profile of the most active in graphics & imaging activities? Chapter: L Activities  Section: L5-ACTIMAGE/Graphics/Imaging  Tables: [120 DRxACTIMAGE] Respondent Demographics
mq0181 How are Smartphones used differently than Tablet PCs? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [670 ACT_TABxOV] Tablet PC Activities
mq0551 How are Notebooks used differently than Desktop PCs? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [650 ACT_NOTExOV] Notebook PC Activities
mq0377 What is the most popular combination of connected devices? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [250 DEV_KEYxCOMBO] Key Device Metrics
mq0574 Which device is used for the most productivity & personal activities? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [620 ACT_PRODxCOMBO] Personal/Productivity Activities
mq0655 What is the next device planned among those who own certain combinations of devices? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [810 PLANSxCOMBO] Purchase Plans
mq0656 Which device is used for the most cloud storage and sharing activities? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [610 ACT_CLOUDxCOMBO] Cloud Storage/Sharing Activities

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Filed under Desktops, Graphics and Image, Mobile Phones, Multiple Devices, Notebooks, Smartphones, Tablets, TUP 2016, TUPdate

Device Primacy and OS – What we Hold Near (TUPdate)

Device Primacy and OS – What we Hold Near – a TUPdate by Dan Ness, January 18, 2017

Primacy. The first device you reach for, the one you stay near, the one you rely on. You might think that it’s the Smartphone, and that’s correct for many, but not all. For many activities and market segments, PCs and tablets dominate. A user’s activity focus affects which devices they choose most often, as does their operating system collection, among other factors.

Primacy by OS Family

All-Apple and all-Windows users are living in different worlds – as they have strikingly different preferences for their primary devices.
Among Apple-only users, Smartphones are the primary device for most types of activities. The PC (Mac or MacBook in this case) is their primary device for cloud storage/sharing and for search and information-related activities. Half (50%) of these adults using only Apple iOS or MacOS devices (no Microsoft Windows or Google Android or ChromeOS) do most of their cloud storage/sharing activities on a PC, and just under one-third (32%) primarily use a Smartphone.

In contrast, among Windows-only users, the PC is strongly the primary device for every major type of activity. Smartphones are only ranked second for productivity/personal and graphics/images activities. A tablet is the second choice for the greatest number of activity types – cloud storage/sharing, search/information, shopping, and social networking.metafacts-device-primacy-primary-secondary-device-2017-01-18_17-08-39

Apple’s iPad doesn’t rank as a second device for any type of activity among Apple-only users. This low level of primacy may seem surprising given that penetration of iPads is higher than average among this Apple-loyal segment. Sixty-one percent of Apple-only users regularly use an Apple iPad, more than double the national rate of 29%. This primacy analysis doesn’t mean Apple-only users aren’t enjoying their iPads – simply that they’re lower on the list of devices they choose for a wide range of activities.

Devices and Primacy
metafacts-device-primary-summary-170113
Across the entire base of connected adults, the PC is the leader for nearly every type of activity. The Swiss Army Knife broad nature of PCs continues its appeal. Smartphones only lead PCs for communications and graphics/imaging activities. Many of the specific activities in these two categories are strongly mobile – making phone calls, staying in touch, and taking and sharing photos.

OS Family

Connected Devices are dominated by three operating systems families – Microsoft Windows, Apple’s MacOS and iOS, and Google’s Android and Chrome OS. The base of Windows, once exclusively dominant, is well-overlapped by Apple and Google. The majority of users are living a multi-OS lifestyle, juggling more than OS family. The two largest OS combinations are nearly equal in market size. Just over one-fourth (26%) of users use connected devices running Windows and Google, and none with an Apple OS. Another fourth (25%) have Windows and Apple devices, with none as Google.metafacts-device-primacy-2017-01-12_16-25-15

Profile highlights of OS Family groups

It might be assumed that Apple-only users are early adopters while Windows-only users are laggards, partly explaining why they might choose different devices as primary or secondary. This is only partly true. The Windows-only users do include many tech laggards and the late majority, with 38% being the last of their age group to have first used a PC, mobile phone, or tablet. However, the Apple-only users aren’t especially early adopters, as 32% meet that definition, which is slightly less than the 33% nationwide who also do. There are other characteristics that set them apart.
Windows-only users are the oldest of the major OS family groups, on average 10 years older than every other group. They also include the smallest share of full-time employees, highest share of low-income households, and lowest average number of devices.metafacts-device-primacy-user-profile-highlights-by-os
Apple-only users have the highest share of younger millennials, have relatively high incomes, although are middling with respect to tech early adopters and laggards.
The jugglers of all three OS are the youngest, high incomes, more devices in use, and have the highest share of tech early adopters.

Activity types, primacy, ages and tech spending

Primacy of device by activity also varies with respect to the user’s age and consumer tech spending on devices and services. Younger adults aren’t necessarily the biggest tech spenders, nor are Smartphone users. In fact, those who primarily use their PCs for social networking or image/graphics activities are the biggest tech spenders and older than those who mostly use Smartphones for those activities.metafacts-device-primacy-age-device-spend-2017-01-18_12-36-08

The average age of adults who use a PC for the majority of their image/graphics activities – from managing photos to creating presentations – is 44, nearly five years older than those whose primary image/graphics device is a Smartphone. The graphics PC group also spends more than $1,450 per year more than Smartphone-focused users. Similarly, PC-focused Social Networkers are more than 8 years older and spend $730 more per year on consumer tech devices and services than their Smartphone counterparts.

Looking ahead

We expect tablets to continue to languish as a minor device for most users and most activity categories. As more 2-in-1 and convertible notebooks emerge and grow in acceptance, they will continue to relegate tablets to secondary or tertiary use.
Smartphones will continue their market penetration, replacing the basic cell phone among the last stalwart holdouts. Whether the last new Smartphone adopters will choose to go with Android or Apple Smartphones will set them on a course strongly affecting their next PC and tablet purchase. It’s most likely they will choose Google Android since this segment is more price-sensitive and less tech-savvy than average.
PCs will continue their gradual decline from primacy, to be replaced by Smartphones. Within PCs, there will be a broader division between the activity profiles for desktop and mobile PCs. We expect desktop PCs to continue their broad primary and secondary use, due to inertia and the as yet unmatched broad capabilities of PCs. Mobile PCs, however, while pressuring tablets, will themselves feel the strongest pressure from Smartphones as their broad usefulness continues to expand.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis. This TUPdate is based on the TUP Life Stage section, which is within the TUP 2016 User Profile Chapter.

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Filed under Basic cell phones, Behaviors and Activities, Cloud Storage, Communication, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Sizing, Mobile Phones, Multiple Devices, Notebooks, Shopping, Smartphones, Social Networking, Tablets, TUP 2016, TUPdate, Video calling

How many connected adults use hearables? (MetaFAQs)

For ears, it’s an exciting time in the tech industry.

Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with a wider range of product releases.

Currently, one in eight US connected adults are regularly using a hearable device – either a wireless Bluetooth headset or VR headsets. This level of use is broad enough to represent great potential opportunity, yet not broad enough to sustain many competitors.

The primary current use case for Bluetooth headsets are for phone calls, as has been the case for more than a decade. Apple is leading the charge to change this with their Airpods tightly integrated with iPhones, in a bid to help popularize voice-controlled usage. metafacts-metafaqs-mq0099-120drxhear-2017-01-11_08-54-29Voice assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now promise to radically shift how users interact with their technology.

VR headsets, sometimes called goggles, are primarily being used for immersive games, and reaching a slightly different segment than Bluetooth headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter. This details which market segments are (and aren’t) using hearables, listening to music, using music streaming services, making phone calls, playing games, using voice control, and other audio-oriented products and activities.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Forward-Leaning, Information and Search, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Smartphones, TUP 2016, Usage Patterns