Tag Archives: Smartphone

Working Women Worldwide Have Broad Technology Usage (TUPdate)

Women in nearly every employment role are using a broad mixture of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles.
This is based on the results of the multinational TUP/Technology User Profile 2018 survey, with 3,824 online female adults employed outside the home in the US, UK, Germany, China, and India.

About this TUPdate
The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China, and this TUPdate focused on the U.S.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Basic cell phones, Consumer research, Demographics & Econographics, Desktops, Market Research, Multiple Devices, Notebooks, Printers, Smartphones, TUP 2018, TUPdate

Device Jugglers Stretch Certain Multi-Platform Activities (TUPdate)

Consider the device juggler – emailing with a PC, next a smartphone, and then with a tablet or different PC. Do they seem more talented or rare than most of us? Our research shows they are not that unique. Ninety-six percent of those with 2 or more connected devices do at least one type of personal activity across multiple devices. However, the range of multi-platform activities is so broad and unique to the individual user that no single type of activity is cross-platform for the majority. This defines demand for smoother user experiences.

Based on the 2018 wave of the TUP/Technology User Profile survey, we find that 89% of online adults with 3 or more devices do at least one personal activities across 3 or more of their devices, and 83% of 4+ device users also do.

However, none of the type of activities are being used by more than one-sixth (17%) of those with 4 or more devices. And, the top multi-platform activity across multiple countries is obtaining free apps.

The top five multi-platform activities for those using 4 or more devices are similar in or more devices.

Multi-device users in China and India have the highest level of multi-platform activities, with several exceeding 10% of 4+ device users doing the activity across their 4 or more devices. These involve free apps, social media, and music or email. For multi-device Americans, multi-device game playing ranks highest. In the UK and Germany, multi-platform personal email ranks highest, although in these countries the multi-device rate is lower than in the US, India, or China.

Looking ahead

Technology users have proven that they can and will juggle multiple devices. Currently, the market is spotty, and for multiple reasons. Most multi-device users have devices which use different operating systems. This not only limits which apps are available or identical across platforms, but also means the user’s experience often requires adjustment or learning on their part.

Users continue to experiment with using more and then fewer devices. Most haven’t found a single device for all they do, and they aren’t likely to anytime soon. Furthermore, with experience, users discover more ways to use what they have and further integrate device use into their everyday lives. This underscores the growing demand and market readiness for a smoother, more integrated multi-device experience.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China, and this TUPdate focused on the U.S. From the installed base we focused in on online adults and how many hours they use a Smartphone, PC, or Tablet.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Communication, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Research, Multiple Devices, Notebooks, Personal and Productivity, Shopping, Smartphones, Social Networking, Tablets, TUP 2018, TUPdate, Usage Patterns

American Screen Time Remains Thirteen Trillion Hours [TUPdate]

American adults are using their connected devices as much as ever, in 2018 totaling 13 trillion hours per week with their Smartphones, PCs, Tablets, and Game Consoles. This is slightly lower than the 13.3 trillion-hour level in 2017.

This is based on the 36th wave of Technology User Profile – TUP 2018. This analysis is based on 7,886 U.S. survey respondents, 7,521 respondents in TUP 2017, and 7,336 in TUP 2016.

Total Screen Time Stabilizes

There has been growing media awareness and reporting about adverse social and health effects from the over-use of technology devices. These concerns have sparked the develop of apps and settings to help monitor and manage screen time. Meanwhile, Americans, and indeed also adults around the world, continue to find useful and entertaining ways to integrate actively connected devices into their lives.

Average Screen Time per Device Stabilizes

The growth in total hours has been partially due to the steadily growing population of online adults between 2016 and 2018. However, during this same time period, the average number of connected devices being actively used has gone down slightly, dropping from 4.3 in 2016 to 4.2 in 2017, and then 3.9 in 2018. The net effect is that the average number of hours per device has actually increased between 2016 and 2018, rising from 13.4 hours per week per device to 15.4.

Total Screen Time Shrinks Among Multi-Device Users

Many of the total screen hours are due to the busyness of the busiest users. In 2016, over a third (34%) of total device hours were due to the activity levels of users using 7 or more connected devices. In 2017, this many-device group dropped to be accounting for 31% of total hours, and by 2018 account for 26% of total hours.

Meanwhile, users with 2 to 4 devices grew from representing 39% of total hours in 2016 to 41% in 2017, and 47% in 2018. This type of bimodal distribution emphasizes the importance of separating fewer-device from multi-device users for a deeper and more relevant understanding.

Screen Time Growth Spans Mono and Multi-Device Users

Drilling down in the TUP data a little further, we can see that the average number of device hours has changed across users with many devices and also among those with few. For users with any given number of devices, the average number of hours increased. While it may seem that this would result in a higher number of total device hours, as mentioned earlier the average number of actively-used connected devices shrank, bringing the total average down.

Looking ahead

Do these trends point to more or fewer devices, or to more or fewer hours using them? I expect a continued wobble in the number of devices being used.

“BOB” is one of the strongest forces bringing about a rising average number of devices. The key benefit from a Best-Of-Breed is having a narrow-function device which does something well. High-end cameras are very popular with expert photographers who value their specialized capabilities. The first cell phones were simple enough for phone calls and did very little else.

Forces in the direction of users using fewer devices include the absorption that comes from functional substitution. Smartphones were able to incorporate photography – absorbing the functionality of most standalone cameras, especially for ordinary photographers. Similarly, smartphones offered music-playing – thereby replacing most iPods and MP3 players. To the extent smartphone screens can become large enough to rival larger-screened tablets and PCs, they can begin to act as substitutes for image-intensive activities such as shopping. Similarly, to the extent voice assistants truly take hold beyond the niche or novelty stage, devices which support these may begin to reduce user’s demand for as many connected devices.

As to screen time measurement and monitoring taking hold among the mass market, I expect that to go about as well as most New Year’s Resolutions, full of honest intention but ultimately most of us will be distracted back into our habits.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China, and this TUPdate focused on the U.S. From the installed base we focused in on online adults and how many hours they use a Smartphone, PC, or Tablet.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Devices, Market Research, Mobile Phones, Notebooks, Smartphones, Tablets, TUP 2018, TUPdate

How and Where PCs and Tablets Are Used Differently Than Smartphones [TUPdate]

People love their Smartphones and find more to do with them than PCs or Tablets. Around the world, there are few activities done with PCs as regularly as are done with Smartphones. Furthermore, there are no activities done more so on Tablets than on either Smartphones or PCs. Usage profiles vary somewhat by country. Online adults in the U.S. use their connected devices differently than users in many other countries.

These findings are based on the TUP/Technology User Profile 2018 study of 14,273 online adults in the US, UK, Germany, India, and China. Of the more-than 70 activities in the TUP survey tied to each device, we identified those with the widest range of regular use across devices – defined as the difference between the maximum and minimum usage level between Smartphone, PC, and Tablet users.

MetaFacts TUPdate 1901 18GL Activities Preferred By Each Form 190111_0843

The versatility of smartphones is shown by how much more often they’re the device of choice for nearly every type of activity, from shopping to social networking and fun. The range of activity use is as high as 65% – in the case of making and receiving personal phone calls.

Smartphones are being used the most widely for device-unique activities. The four major activities for smartphones – personal phone calls, taking pictures, text messaging, and storing one’s contacts – are infrequently done on a PC or Tablet. Although the newest tablets have cameras that approach the quality of those on Smartphones, less than a quarter (22%) are being used to take pictures. Also, despite being able to run apps such as WhatsApp or WeChat on Tablets or PCs, phone calls are primarily on Smartphones, even while personal video calls have made inroads on non-phone devices.

PCs are mostly being used for email (personal or work), online shopping (bigger screens entice buyers), and online banking. Tablets are mostly being used for social networking and music listening.

There is a small amount of crossover of activity usage across devices. Two of the major activities for Smartphones are also leading ones on Tablets – adding photos to social media and commenting on other’s images or comments.

American adults use their devices somewhat differently than users in other countries. In addition to personal and work email, PCs are used more often than Smartphones or Tablets for shopping, banking, finances/accounting, and writing.

Tablets are being used more like PCs than Smartphones. The major activities for Tablets, although with smaller percentages than PCs, are also among the major activities for PCs. Also, in the US, UK, and Germany, Tablets are used more often than either PCs or Smartphones for reading a book and making small purchases in person, such as in a coffee shop.

Where PCs Dominate
Smartphones aren’t the only connected device users actively use. There are many activities used at a higher rate on PCs than on Smartphones are tablets. Sending and checking both personal and work email are high on the list across all of the countries surveyed except for India. Also, writing and managing text documents is a PC-preferred activity except in India. In Germany, writing documents is an especially PC-dominant activity. Also, activities relating to using a printer are strongest when using a PC.

Looking ahead

Habits change slowly. Not only do people find effective ways to use connected devices to do what they want, they also show inertia when slowly moving those activities to a different device. Even those users who have multiple devices continue to use the types of devices they had previously for some time before fully embracing a type of device new to them.

Furthermore, there isn’t a single “silver bullet” device that’s preferred for all activities. For some activities, such as reading a book, shopping, or watching television, having a larger display helps. For other activities, such as receiving phone calls or texting, convenience and mobility are key.

We don’t expect the majority of users to concentrate all of their activities on a single device in the near future. Instead, the multi-device experience will continue. PCs may continue to lose their dominance for the many activities they still dominate. Dedicated PC users may just move more of their attention to tablets, especially those focused on passive activities such as social networking or television watching.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. From the installed base we focused in on online adults and how they use a Smartphone, PC, or Tablet.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Behaviors and Activities, Cloud Storage, Communication, Consumer research, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Research, Notebooks, Personal and Productivity, Shopping, Smartphones, Social Networking, Tablets, TUP 2018, TUPdate, Usage Patterns, Video calling, Voice Assistant

UK Tech Staff Smartphone Callers Skew Male

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Filed under Communication, Smartphones, TUP 2018