Tag Archives: Shopping

Tablet-First. Is it a thing? (TUPdate)

Tablet-First. Is it a thing? – a TUPdate by Dan Ness, February 17, 2017

Which comes first – Smartphone? Tablet? Notebook? For a small and steadily growing segment, the tablet comes first as the primary connected device.

Over the last three years, the share of connected adults using a tablet as their primary device has expanded. In our 2014 wave of TUP, we found that 6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2015, the Tablet-First rate had grown to 7% and by TUP 2016, reached 9%.MetaFacts-td1702-tablet-first-trend-metafacts-tup-2014-2016-2017-02-16_10-02-19

It’s not as if these Tablet-First users are only using a tablet. Among Tablet-First users, half (50%) use a Smartphone as their secondary device, followed distantly by a Tower Desktop (15%), Basic cell phone (10%), and Notebook PC (9%). Continue reading

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Filed under Consumer research, Entertainment, Market Research, MetaFAQs, Shopping, Tablets, TUP 2016, TUPdate

OS-Polyglots Are Big Tech Spenders (MetaFAQs)

Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs)

Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently.metafacts-metafaq-mq0010-2016-11-11_11-00-43

Lowest-spending OS Combo

Adults that actively use only Microsoft Windows devices – PCs, Smartphones, or Tablets – spend less per year on technology products and services than adults who use at least one Apple or Google Android or Chrome OS device. Composed of some 36 million adults, these Windows-only one-sixth of connected adults spend $5.3k per year on their household technology products and services, from PCs and Printers, to Internet and TV service. This indexes at 67, two-thirds the average national level. Continue reading

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Filed under Convertibles, Desktops, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Notebooks, Operating systems, Smartphones, TUP 2016

Are most home printers purchased where ink is? (MetaFAQs)

Our research shows that most home printers are purchased in one type of outlet, and ink bought somewhere else.

For home printers, Discount retail store such as Wal-Mart or Target and Consumer electronics stores such as Best Buy collectively account for nearly half of the outlets where home printers are purchased. By contrast, consumer electronics stores account for only one in nine home printer ink purchase outlets. Instead, half of printer ink outlets are Office supply retailers such as Office Depot and discount retail stores.metafacts-metafaqs-mq0009-2016-11-02_10-57-55

It’s a conflict that has been a conundrum for printer manufacturers for many years. Subscription services such as Hewlett Packard’s Instant Ink have started to change the formula. These programs bypass brick-and-mortar and online retailers alike to entice many printer users to simply buy direct. They also have the benefit to printer manufacturers of reducing consumer’s consideration of options for buying and using refilled ink.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Printers Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, MetaFAQs, Printers, TUP 2016

Who spends most on tech – older or younger adults? (MetaFAQs)

In many tech circles, there’s a strong attention on the youngest adults. How true is it that younger adults spend more than older adults?

Our research shows that when it comes to household tech spending, age matters, although it’s not that simple.

First of all, while the youngest adults often are the most enthusiastic about technology, they don’t have the same financial means of older adults.

The majority of household tech spending is among adults age 30-39.metafacts-mqxxxx-tech-spending-x-age-2016-11-01_07-51-20

More importantly, when adjusting for employment status – including the self-employed – the analysis is clearer. Employed adults out-spend those not employed from ages 25 to 54.

There’s a “late life kicker” that’s important to note. After age 60, household tech spending is stronger among those not employed than those employed. Also, although employment rates decline with age, total household tech spending is stronger among the age 65-69 group than the age 55-59.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users. Specifically for this analysis, we looked at household tech spending along 15 categories of technology devices and services, from PCs, printers, and routers to Internet and mobile phone service.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 User Profile Chapter, which includes sections more deeply analyzing by age and life stage.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Demographics & Econographics, Households, Market Research, MetaFAQs, TUP 2016

What are the primary devices used for each category of activity? (MetaFAQs)

Smartphones are now the dominant device, although only slightly. In active use by 65% of Connected Adults, Tower Desktop PCs have effectively equal penetration at 64%. Notebook PCs aren’t far behind at 53%.

Interestingly, Smartphones are only the primary device for one type of activity – Communication. Even though Communication activities of one kind or another are being use by effectively all (99%) Connected Adults, it’s the only category of activities for which the Smartphone is the preferred device. For nearly every other type of activity, Tower Desktop PCs are the preferred device.

Among adults that use any Connected Device for Communication activities, 31% prefer to use a Smartphone, 12% prefer to use a Tower Desktop PC, and 6% prefer to use a Notebook PC. Communication activities includes voice calls, video calls, emails, chats and other forms.

Activities by Device - from Technology User Profile

Activities by Device – from Technology User Profile

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2014 edition. More can be found in the Activities chapter. The large-scale survey is in its 32nd continuous year, documenting and detailing the full scope of technology adoption and use.
For this MetaFAQs analysis, MetaFacts is sharing a portion of the answers to selected survey questions: specifically the Connected Devices in active use, and the types of activities each one is used for. The full TUP service includes further related details on the types and brands of devices, profiles of those who use Smartphones more than PCs and vice versa, detailed activities within each category and mapped to each device, and much more. The TUP survey gathers comprehensive details about the active usage of many consumer electronics products, including Printers, PC, Smartphones, Basic cell phones, and many other connected devices.

In addition to tracking activities, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about technology adoption, wireless technology, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

MetaFAQs – Frequently Asked Questions with answers supported by the facts: the MetaFacts.

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Filed under Behaviors and Activities, Consumer research, MetaFAQs, TUP 2014