Tag Archives: Samsung

How many connected adults use hearables? (MetaFAQs)

For ears, it’s an exciting time in the tech industry.

Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with a wider range of product releases.

Currently, one in eight US connected adults are regularly using a hearable device – either a wireless Bluetooth headset or VR headsets. This level of use is broad enough to represent great potential opportunity, yet not broad enough to sustain many competitors.

The primary current use case for Bluetooth headsets are for phone calls, as has been the case for more than a decade. Apple is leading the charge to change this with their Airpods tightly integrated with iPhones, in a bid to help popularize voice-controlled usage. metafacts-metafaqs-mq0099-120drxhear-2017-01-11_08-54-29Voice assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now promise to radically shift how users interact with their technology.

VR headsets, sometimes called goggles, are primarily being used for immersive games, and reaching a slightly different segment than Bluetooth headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter. This details which market segments are (and aren’t) using hearables, listening to music, using music streaming services, making phone calls, playing games, using voice control, and other audio-oriented products and activities.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Forward-Leaning, Information and Search, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Smartphones, TUP 2016, Usage Patterns

Who are the biggest spenders – Apple’s, Dell’s, HP’s, or Google’s best customers? (MetaFAQs)

Household tech spending continues to grow. Some brands have managed to attract and retain the biggest spenders, while others have a more pedestrian profile.

Apple has consistently lead the market in reaching higher-end market segments, whether higher income or bigger tech spenders. Our most recent research shows how much further ahead of the pack they’ve reached. Adults with 2 or more Apple devices spend 33% more on household tech devices and services in a year than the average U.S. Connected Adult.Tech Spending by Brand Footprint

Adults with 2 or more Android devices or 2 or more HP devices also spend more than average, although their index is below half of Apple’s, at 15% higher and 14% than the national average, respectively.

The mix of spending is different among HP and Android consumers. While HP’s best customers are stronger spenders on Smartphones, digital content, and Internet connection services. Adults with 2 or more Android devices spend more in a year on devices, especially peripherals, as well as printer ink.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with substantial information about the users of  each major brand is the TUP 2016 Brand Footprint Section.

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Households, Market Research, MetaFAQs, Shopping, TUP 2016

Where are Samsung smartphone users headed? (MetaFAQs)

Samsung has recently had disastrous problems with their Smartphone batteries, with the Galaxy Note 7. This isn’t the first time that any brands’ Smartphone batteries have had problems, and hopefully for everyone concerned it will be the last.

Even before this happened, our TUP 2016 survey found that many Samsung smartphone users were planning to make a big switch. A higher share of Samsung Smartphone users with purchase plans plan to acquire an Apple iPhone than iPhone users that plan to buy an Android Smartphone from any maker. Also, a higher share of Samsung Smartphone users are undecided about the brand or OS of their upcoming Smartphone acquisition.Smartphone Purchase Plans

These Smartphone purchase plans follow a similar longer-term trend we’ve noted as users migrate towards devices with the same OS Ecosystem, whether that be Apple, Google, or Windows. In part, Apple’s iPad has brought Android and Windows into the fold.

 

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of Smartphones is the TUP 2016 Mobile Phones Chapter.

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Operating systems, Smartphones, TUP 2016

Will dissatisfied subscribers let their fingers do the walking? – MetaFacts TUPdate

Churn Intention by Major Carrier-MetaFacts

Will dissatisfied subscribers let their fingers do the walking?

A MetaFacts TUPdate by Dan Ness, Principal Analyst

An old western movie featured a cowboy who sold his horse several times throughout the film. After each sale, the cowboy would wander off and whistle and the horse would run back to the cowboy. The various new owners were upset, yet the cowboy claimed his horse had his own mind.

With the prospective merger of AT&T and T-Mobile, the biggest question is whether the customers will approve of the transaction and stay with the combined unit. Or, will they stray, perhaps back to Verizon or to one of the prepaid MVNOs?

One measure of a subscriber’s mindset is their intention to switch carriers upon the expiration of their contracts.

In our most recent wave of Technology User Profile, we found that both AT&T Wireless and T-Mobile contract subscribers report the highest churn intention rate of any of the major carriers. Close to one in four (23%) of T-Mobile’s online subscribers agree or strongly agree that they plan to switch carriers when their contract expires. Among AT&T subscriber base, this rate is nearly one-fifth at 19%. For comparison, Sprint’s rate is 18% and Verizon’s is 13%. These findings are based on responses from 5,054 online adults who use a mobile phone with a contract agreement, a subset of the entire Technology User Profile survey.

Also, churn intention rates were highest among both carrier’s Smartphone as well as Basic Mobile Phone subscribers.

If the merger were complete today, the combined customer base would have the highest churn intention rate. This is not fully comparable to independent rates, because some subscribers planning to switch likely considered switching from AT&T to T-Mobile or the other way around.

In other findings in our survey results, we’re seeing that the segments of customers AT&T has attracted are different enough from T-Mobile’s subscribers that it’s likely that both companies will need to create an assortment of campaigns to address the wide span of segments. Furthermore, this will rattle the positions of handset manfacturers from Motorola to Apple and RIM.

Of course, wireless carriers do all they can to sway subscriber’s churn intentions, and we’re likely to see creative efforts from both companies to entice subscribers to stay, just as competitors Verizon, Sprint, and others will do their best to welcome them into their fold.

So, we’ll all be keeping our ears open for the whistle which might draw subscribers back to Verizon, although some might instead follow the growing herd to prepaid alternatives.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate

Callers outsmart their mobile phones

Smartphones may be smart, yet depending on how you look at it, half of callers using Smartphones are smart or half of those using Basic Mobile Phones are smart.

If subscribers aren’t fully enjoying their Smartphones, they are more likely to switch handsets, churn carriers, and possibly downgrade to a Basic Mobile Phone.

Based our recent Technology User Profile survey, just over half (54%) of Smartphone users use their Smartphones for many activities – 11 or more on average. That means less than half (46%) are not using that many, and in fact 18% use their Smartphones for 4 or fewer activities.

By comparision, users of Basic Mobile Phones aren’t all that basic. Just over half (also 54%) use their Basic Mobile Phone for 4 or fewer activities. An enterprising and active eighth (12%) of Basic Mobile Phone users find ways to use these phones for 11 or more activities, rivalling the offerings of Smartphones.

It may not be surprising that callers who paid for a Smartphone are more active and Basic Mobile Phone users are less active. What’s surprising is how many of each are outside the norm. That creative 12% group of super-active Basic Mobile Phone users are worthy of study, so we can all know how they manage to get more for less. Also of interest is that sizable group (18%) of callers who recently acquired a Smartphone and simply aren’t using it to its full potential. This is a worrisome segment for carriers and device makers alike, as these are the most vulnerable customers, and most likely to switchto a competitive handset, to a different carrier who might support that handset, or even to find a Basic Mobile Phone which fits their usage pattern.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry areas. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

This particular TUPdate draws on the 2010 Technology User Profile Annual Edition – US. Contact MetaFacts for more information.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate