Tag Archives: Replacement rates

How New Are Home Notebooks? [TUPdate]

Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer.

Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.

The ever-practical Germans lead the way in keeping their notebooks longer than consumers in other countries. In the current installed base, the average German is using a Notebook PC that is 3.3 years old. Almost half (48%) of their notebooks were acquired in 2015 or earlier. By comparison, among adults in India, fewer than a quarter (22%) of home notebooks are that old.

This is based on results from the 2018 and 2017 waves of Technology User Profile (TUP).

Among online adults in India, the average Notebook PC age is 2.1 years, much newer than the average Notebook PC age of 2.4 years among online adults in China.

Historically, consumers around the world are replacing their Notebook PCs faster than ever. Among adults in the US, the mean age in 2015 was 3 years, and that has freshened up to 2.6 years in 2018.

Operating Systems

Some notebooks are used longer than others, especially between Windows and Apple. India has the newest home notebooks in active use, averaging 2.2 years young. There’s a similar profile in China, where the average is 2.3 years. Adults in Germany, however, are using the oldest home notebooks, averaging 3.3 years, a year older than those in India or China.

In all countries surveyed, Windows notebooks are the oldest, averaging 2.5 years, and newest in India and China and oldest in Germany. Although Google Chromebooks are the most recent market entrant, in India Apple home notebooks are newer. These products bear watching, even though market adoption is currently small, making up 1% of the current active installed based globally.

Looking ahead

Mobility has been a driving factor for many consumers, driven in large part by the value of convenience. Consequently, this demand has spurred technology companies to experiment with form factors from Smartphones to Tablets and convertibles. At the same time, PCs have been supported by demand for the simplicity of having all of one’s apps and data in one familiar place, while also having a screen that’s large enough to see easily.

We expect these core demands – convenience, consistency, visibility – to continue driving consumer’s choices. What will change is the shape and name of the package that best supports these factors – whether named notebook/laptop, convertible, 2-in-1, or even tablet.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. From the installed base we focused in on online adults who were using a home notebook PC.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, Notebooks, TUP 2018, TUPdate

New versus used/refurbished by mobile PC brand

The installed base is composed of many PCs that were previously owned by other users. Almost one in ten PCs (9%) in active use were acquired used/refurbished. This percentage is the same for both desktops and mobile PCs, so there is no inherent difference in the follow-on market for desktops or mobiles.The used/refurbished market, however, varies considerably by mobile PC brand. Apple has the highest share of mobile PCs that are used, with one in six (16%) being used/refurbished.

HP mobile PCs have the lowest pass-along rate, with one in twenty-five (4%) being used/refurbished, less than half the 9% national average.

Used/Refurbished Mobile PCs by Brand - Mobile PC Brand Profile Report

Used/Refurbished Mobile PCs by Brand - Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Market Research, TUP 2008, TUPdate

The life of the Apple computer, longer or shorter?

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

Apple Home PCs are slightly newer than their non-Apple counterparts. The average age of an Apple Home PC is 2.4 years, a half year younger than the 2.9 average for Windows Home PCs.

There are many factors that impact Home PC replacement rates. Within the last two years, Microsoft released Windows Vista, which had both the effect to encourage some Home PC buyers to buy new PCs with the latest operating system, and also to cause others to wait and see. Also in that time frame, Apple has aggressively advertised its own solutions, playing off fears and complexity perceptions around Windows Vista.

Apple computer users don’t feel their computers are as outdated as Windows computers. Just over one-fifth (21%) of Apple households feel their computer is outdated, lower than the two-sevenths (29%) of non-Apple households who feel so.

Even though newer, many Apples being actively used are previously owned. One-sixth (16%) of Apple Home PCs are used/refurbished, higher than the 10% of Windows Home PCs similarly pre-owned.

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This information is released from the Apple Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Apple Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Apple Profile Report include:

  • The life of the Apple computer, longer or shorter?
  • How Apple computers are used distinctly from Windows PCs
  • Apple’s retail footprint – success and failure
  • Apple users concentrated in few occupations
  • Apple as the second or third computer; this camel’s nose is sniffing around the tent’s edge
  • Why a cybercafé survey might fool you
  • Just how “different” and elite are Apple customers – socioeconomically, behaviorally, and attitudinally?
  • Apple loyalty – still faithful?
  • The halo effect – has the iPod changed Apple’s PC business?
  • Just how more creative are Apple’s users than the Windows crowd?
  • Apple’s most-connected – broadband households
  • Apple & the future digital home?
  • Apple’s future – who is Apple attracting?

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under TUP 2008, TUPdate

Mobile PC Market – Size and Trends

Mobile PC Market – Size and Trends

After more than three decades of pioneering and innovative experimentation, mobile PCs have finally reached the mainstream. During the first half of 2008, consumers and employees acquired as many mobile PCs as desktops.

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. For examples of mobile market questions answered by TUP, refer to the TUP Answers page for Mobile Computing. and the TUP Answers page for Mobile Phones.

The Shift To Mobility

The installed base is still dominated by desktops, representing many years of accumulation and retirement of consumer-owned and employer-owned PCs, some acquired new and others acquired used or refurbished. Of the 144 million PCs being used by American adults as their primary PC, one-third (33%) are mobile PCs, mostly owned by consumers.

ph_g_base_ownership_factor1

The installed base is increasingly mobile, although still dominated by older desktops. While half of PCs in use that were acquired in early 2008 are mobile, those acquired in the prior 2 years are made up of 65% desktops and 35% mobile PCs.

This is due in part to three main effects: an increasing price performance ratio relative to desktops, consumer buying behavior, and the physical longevity of desktops. During the last decade, the functionality and capability of notebooks has increased to meet and often exceed that offered in a similarly priced desktop. This has encouraged buyers to consider notebooks over desktops even when mobility is not a primary purchase factor.

metafacts_ph_g_increasingly_mobile

Buying habits are also a factor. American technology consumers often buy both hardware and software with more features than they actually need or end up using, as a type of hedge against technological obsolescence and unforeseen needs.

Furthermore, mobile PCs, although designed to be mobile, are relatively fragile. This contributes to their life being shorter than for desktops. The average age of a primary desktop PC is 3.2 years, nearly one year longer than the average age of a mobile PC: 2.3 years.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

Leave a Comment

Filed under Consumer research, Market Research, Mobile Phones, TUP 2008