What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results
Chromebooks have been offered as a low-cost alternative to full-featured Windows and Apple notebooks. One often-cited segment includes students and their parents. This MetaFAQs looks into the active installed base of Chromebooks among parents in the US, the UK, Germany, Japan, and China.
Continue reading “Chromebooks make a tiny dent with parents [MetaFAQs]”Since the COVID-19 pandemic, home printers have been increasingly used for work. This growth is primarily among American adults that are neither the youngest nor the oldest. This MetaFAQs reports on the use of home printers for personal activities as well as work-related activities by age group.
Continue reading “Using home printers for work activities is strongest among mid-age groups [MetaFAQs]”
MetaFAQs are answers to frequently asked questions about technology users. They are drawn from the MetaFacts TUP/Technology User Profile datasets, the latest research developed through surveys. TUP/Technology User Profile 2020 is in its 38th continuous year.
Current subscribers to TUP may request answers like these through their inquiry service, the online interactive tool, or the TUP datasets. This gives the ability to drill down more deeply into other segments, services, or products.
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During the COVID pandemic, many employees were suddenly working from home. Many tapped into their personally-owned devices to get work done. This MetaFAQs looks at the work-related activities being regularly done using a tablet among online adults in the US, the UK, and Germany.
Continue reading “Top work-related tablet activities by country [MetaFAQs]”The home PC has been a central part of the American technology user’s world for years, and while remaining so for many, the home PC is slowly losing its primacy among some market segments.
Home PCs have been challenged by the emerging use of smartphones and tablets, not only among younger Americans. Older Americans have also rapidly adopted smartphones and are starting to discover how to use them well. Home PC makers, software developers, and service providers have worked hard to keep the home PC as a central device, or at least one that is included.
The home PC is not down and out – not by a long shot. The humble PC is in use by most online Americans. In 2020, 75% of online adults in the US actively used a home PC. From 2015 to 2019, this level was effectively flat at 80%.
Continue reading “Key home PC trends [Highlights]”
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