Tag Archives: Refurbished

The Second Life of Home PCs – TUPdate

Home PCs enjoy a longer life than in the hands of their original owners, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.

For each of the last five years, one in 9 home PCs in the U.S. active installed base were used/refurbished home PCs. In the UK and Germany, the rate has been similar. In three major developing countries – China, India, and Brazil – the rate is much lower. This is based on the most recent five waves of MetaFacts TUP/Technology User Profile, from 2015 through 2019, developed through surveys of 11,625 respondents in 2019 and similar sample sizes in other waves.

Home PC reuse rates like other tech devices

Home PCs aren’t the only used/refurbished tech devices in active use. Across the US, China, and especially Germany, basic cell phones/feature phones have a high share acquired from a prior user. At a similar rate to home PCs, 11% of US basic cell phones in active use are used/refurbished. In Germany, this rate is one in six, the highest rate among these countries. The lower rate (8%) in China can be attributed in part to the more recent adoption of smartphones as a user’s first mobile phone, so there are fewer feature phones available for reuse.

Tablets

Compared to home PCs, tablets have a lower rate of being used/refurbished. For Android tablets, one issue has reduced longevity – newer operating system versions and older versions and devices not being supported for long. Some tablet manufacturers have maintained a short service life, making used Android tablets less useful to a potential new owner. Apple has taken a different approach, extending the life of older iPads with an operating system that spans a wide range. Even with the latest version, iOS 13, released in 2019, Apple released a new fork for iPads named iPadOS which is backward compatible through earlier iPads such as iPad Air 2 (released in 2014).

Smartphones

Smartphones have lower reuse rates than home PCs, tablets, or basic feature phones. This is due to several factors. From the customer demand perspective, many smartphone users crave newer models, as manufacturers continue to innovate and entice customers to upgrade. Also, as carriers continue to update their networks, some older equipment is retired or deprecated, making affected mobile phones less useful.

Who uses the used?

There’s a strong economic factor at play dividing users of new and used/refurbished technology devices. The highest rate of used/refurbished home PC use is among currently unemployed Americans. In the US, this rate is 20% of the home PCs in active used by the unemployed. The used/refurbished home PC rate is also strong among homemakers and part-time employees. Unlike the unemployed, homemakers, or even part-time employees, a higher-than-average share of full-time employees use their home PCs for work-related activities, from creating presentations to being involved in group chats, web-based group meetings, and video calls.

Whose Home PCs lasts the longest?

The use of used/refurbished home PCs appears to be more related to country and culture than to the specific brand.

Dell has the highest rate of used/refurbished home PCs actively used by American adults, representing 12% of the Dell home installed base. Acer’s rate closely follows with 11%, and HP’s and Lenovo’s rates are 10%. In Germany, Dell also ranks highest, matching Lenovo, each with 14%. In China, the overall reuse rates do not vary strongly by brand.

Looking ahead

It’s unlikely we’ll see major changes in the way PC makers offer refurbished home PCs. For most manufactures, programs have been in place for years mostly to manage overstock and asset recovery of returned PCs, and less to spur demand among consumers for more used/refurbished home PCs. Apple is exceptional, in that it offers trade-in value for a wide range of their products, from iPhones and iPads to Macs. This is a prominent part of their positioning as being an environmentally aware technology maker.

Consumer demand is unlikely to change quickly. Consumers will continue to find a new home for their home PCs as they buy additional ones, either within their own families, neighborhoods, or friends.

About this TUPdate

The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2019 edition which is TUP’s 37th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Desktops, Market Research, Mobile Phones, Notebooks, Smartphones, Tablets, TUP 2019, TUPdate

Which market segment has the highest share of employees using used/refurbished notebooks?

Do older notebooks have a life, and which market segment has the highest concentration?

Smaller companies – those with fewer than 100 employees – have the highest share of Used/Refurbished Notebook PCs in use – 17% or one in six. In businesses with 100 to 999 employees, the rate is lowest at 7%, and slightly higher for employees in organizations of 1,000 or more employees: 11%.

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2014 edition. More can be found in the PCs chapter. The large-scale survey is in its 32nd continuous year, documenting and detailing the full scope of technology adoption and use.
For this MetaFAQs analysis, MetaFacts is sharing a portion of the answers to selected survey questions: specifically the PCs in active use, and whether the PC was acquired new or used/refurbished. The full TUP service includes further related details on the types and brands of PCs, segments and profiles of those who use PCs more than Smartphones and vice versa, detailed activities within each category and mapped to each PC, and much more. The TUP survey gathers comprehensive details about the active usage of many consumer electronics products, including Printers, e=Book Readers, Smartphones, Basic cell phones, and many other connected devices.

In addition to tracking PCs, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about technology adoption, wireless technology, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

MetaFAQs – Frequently Asked Questions with answers supported by the facts: the MetaFacts.

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Filed under Market Research, MetaFAQs, TUP 2014