Tag Archives: Productivity

Getting Things Done – The Primary Device from PCs to Smartphones (TUPdate)

Getting things done. Isn’t it one of the main explanations we offer when we’re buying our tech devices?

While much of actual tech device usage is about entertainment, communication, and shopping, productivity has its solid place in everyday use.

Whether using a PC, Smartphone, Tablet, or some combination, the majority of connected adults turn to their devices for everything from scheduling appointments to calling on a voice assistant. Based on our Technology User Profile 2017 US survey wave, 88% of Connected Adults regularly use one of their connected devices for any of a range of productivity activities.

Mobility is the Key to Productivity Activities

Having one’s device handy is key for the productivity-oriented. The majority of productivity activities are regularly done using a mobile device – a Notebook, Tablet, or Mobile Phone. This focus on mobility has remained relatively constant over the last few years, representing over two-thirds of the primary productivity devices.

PCs as Dominant Device Type for Productivity

Americans use a PC of some kind for most of their productivity activities. This majority position has withered over the last two years, declining slightly from 54% and 55% of adults to the 51% mark in 2017.
During that same time period, more adults have made the switch from Basic cell phones to Smartphones. This has helped Mobile Phones to increase their share as the favored productivity device, rising to second-place with 41% of adults.

Smartphone surpass Desktops as preference for productivity

Diving more deeply into the TUP data, and looking at connected devices in a more detailed view, Smartphones emerge as the major productivity device. Even looking at Desktops versus Smartphones by combining Tower Desktops with All-in-One Desktops, the year 2017 marks the first time that Smartphones outnumber Desktops as the preferred Productivity device. In 2016, TUP showed that 37% of the primary productivity devices are Desktops to 34% for Smartphones. In 2017, this shifted to 33% Desktops and 39% Smartphones.
Voice Assistants, such as Apple’s Siri, are one of the major productivity activities which have grown in usage, especially on Smartphones. For those users who primarily use a Smartphone for most of their productivity, 57% use a Voice Assistant at least monthly, a level which is 44% higher than the national average. They’re also 30% or more higher than average to be using their Smartphone to manage tasks/to-do items, their personal or work calendar, store their contacts, and to save and play voice memos.
Notebooks, on the other hand, are making a gradual retreat as the productivity device of choice. These still stand out, however, for being above average for certain activities among those who favor their notebooks for productivity. Several productivity activities which are done on notebooks at 25% or more above average: collaborating on work or personal files, finances/accounting, write/manage text/notes/documents, download/use/update anti-virus/security software, and ad blocking software. Yes, the productivity-oriented are more likely than average to block ads and get back to work.
For productivity-primary desktop PCs, however, only two productivity activities stand out above average in their regular use: download/use/update anti-virus/security software, and ad blocking software. Although these two activities do reduce interruptions, they aren’t particularly productive. This indicates that Desktops are likely to continue their slide from primacy for productivity. They’ll either be consigned to other types of activities, or be overtaken by notebooks or tablets.

Looking ahead

Although habits change slowly, they do change. Even as users move between multiple devices, it takes time for them to migrate their behaviors from one way of doing things to another. Apps that have versions that support platforms can ease the user’s migration between devices. By simultaneously supporting multiple platforms, app makes can also make it easier for users to get things done among their own collection of devices, further supporting user’s own choices.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile survey, from 2015 through 2017, its 35th consecutive wave. Comparable results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis.

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Filed under Desktops, MetaFAQs, Notebooks, Personal and Productivity, Smartphones, Tablets, TUP 2017, TUPdate, Voice Assistant

What are the primary devices used for each category of activity? (MetaFAQs)

Smartphones are now the dominant device, although only slightly. In active use by 65% of Connected Adults, Tower Desktop PCs have effectively equal penetration at 64%. Notebook PCs aren’t far behind at 53%.

Interestingly, Smartphones are only the primary device for one type of activity – Communication. Even though Communication activities of one kind or another are being use by effectively all (99%) Connected Adults, it’s the only category of activities for which the Smartphone is the preferred device. For nearly every other type of activity, Tower Desktop PCs are the preferred device.

Among adults that use any Connected Device for Communication activities, 31% prefer to use a Smartphone, 12% prefer to use a Tower Desktop PC, and 6% prefer to use a Notebook PC. Communication activities includes voice calls, video calls, emails, chats and other forms.

Activities by Device - from Technology User Profile

Activities by Device – from Technology User Profile

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2014 edition. More can be found in the Activities chapter. The large-scale survey is in its 32nd continuous year, documenting and detailing the full scope of technology adoption and use.
For this MetaFAQs analysis, MetaFacts is sharing a portion of the answers to selected survey questions: specifically the Connected Devices in active use, and the types of activities each one is used for. The full TUP service includes further related details on the types and brands of devices, profiles of those who use Smartphones more than PCs and vice versa, detailed activities within each category and mapped to each device, and much more. The TUP survey gathers comprehensive details about the active usage of many consumer electronics products, including Printers, PC, Smartphones, Basic cell phones, and many other connected devices.

In addition to tracking activities, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about technology adoption, wireless technology, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

MetaFAQs – Frequently Asked Questions with answers supported by the facts: the MetaFacts.

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Filed under Behaviors and Activities, Consumer research, MetaFAQs, TUP 2014

Mobile Phones – solid market research from MetaFacts Technology User Profile

Extensive information about mobile phones is available in TUP – Technology User Profile.

Both smartphone and basic feature phones today are much more than a phone.  At least, they can be.  With all the capabilities of the modern mobile device, it can be difficult to discern what exactly which consumers are after which capabilities, and what they ultimately use.  Do they use their phone for the texting, for the web, or as a PDA?  As a camera or a gaming tool?  Or do they use it mostly as a traditional telephone?  These questions beg for extensive answers that only careful, detailed market research can provide.

Below are a few examples of questions addressed in TUP related to mobile phones. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides answers to these and many other key questions.

  • Which smartphone OS is leading, and with which market segments?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • How are users communicating, given all their communication options?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How prominent is printing images from mobile phones? How about from tablets?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Which segments are using which tech devices & carriers? For which activities?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How much have PC users integrated PCs into their personal lives?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Who is videoconferencing, and using which platform?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Are Apple’s best customers really unique?
  • Tracfone for oldsters? Who has the oldest segment by carrier?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who is using mobile payments?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Most-mobile customers – where do they go and what do they do?
  • Is the smartphone killing PC shopping?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • What is the impact on privacy concerns on use of social networking?
  • How strong is name-brand dominance?
  • How social-network active are the various tiers of gamers?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Which social networking sites are used most frequently by which segments?
  • Who spends the most hours online?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Mobile Phones – solid market research from MetaFacts Technology User Profile

Extensive information about mobile phones is available in TUP – Technology User Profile.

Both smartphone and basic feature phones today are much more than a phone.  At least, they can be.  With all the capabilities of the modern mobile device, it can be difficult to discern what exactly which consumers are after which capabilities, and what they ultimately use.  Do they use their phone for the texting, for the web, or as a PDA?  As a camera or a gaming tool?  Or do they use it mostly as a traditional telephone?  These questions beg for extensive answers that only careful, detailed market research can provide.

Below are a few examples of questions addressed in TUP related to mobile phones. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides answers to these and many other key questions.

  • Video-calling: is this becoming a regular Smartphone activity? Who’s doing this with which brand and carrier?
  • iPhone users – who are they really? How do they compare with Android, Windows and Blackberry users?
  • How do the market segments of mobile phone platforms vary?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Which smartphone OS is leading, and with which market segments?
  • Who is using mobile payments?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How many and which segments are watching and renting movies on which platforms?
  • What is the impact on privacy in use of social networking?
  • Most-mobile customers – where do they go and what do they do?
  • Who is videoconferencing, and using which platform?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
  • Are Apple’s best customers really unique?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Is the smartphone killing PC shopping?
  • Which segments are using which devices & carriers? For which activities?
  • What’s the expected market demand for a Google Droid – Verizon – Motorola trio?
  • How much have PC users integrated PCs into their personal lives?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • What is surprisingly strong “killer app” on both basic mobile phones and smartphones?
  • How are users communicating, given all their communication options?
  • How do Verizon’s subscribers compare to AT&T’s?
  • How prominent is Home PC renting versus outright purchase?
  • How prominent is printing images from mobile phones?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How strong is name-brand dominance?
  • How social-network active are the various tiers of gamers?
  • Which social networking sites are used most frequently by which segments?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which market segments are dating online? What else do they frequently do online?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • What about the unemployed? Are they more or are they less tech-focused?
  • How many seniors are online? How is their behavior different than younger online users?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which industry groups have varied levels of adoption?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Is social networking only for certain age groups?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How much of the game-playing population is older versus younger?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Online shoppers – are they everyone, or unique?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • How much is assisted navigation part of life – and on which platform?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
    What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • What are the overall future trends for the Internet?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Netbooks – how soon and with which market segments?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Which market segments are blogging? How do they compare to social networkers?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Tech Market, Trends, TUP 2009, TUP 2010