Tag Archives: Printing Activities

Home Printing Trends – US 2019 [TUPdate]

Overview

Printing at home has changed in recent years. Printer manufacturers continue to innovate in order to compete and encourage broad active printer use.

This TUPdate looks at the major trends in home printing in the US, and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends with respect to the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones, and whether presence of children makes a difference.

The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.

Home Printer Penetration

The majority of online adults in the US use a home printer, although market penetration has dropped over the last two years.

In 2019, 68% of online adults in the US actively use a home printer. This is effectively the same level as in 2018 – 67%. However, this share had been a stable 73% between 2015 to 2017.

The decline has been driven by substitutes, primarily increased use mobile devices

Home Printer Page Volume Has Declined

While the penetration of home printers has dropped slowly then stabilized, the number of pages being printed has dropped faster.

The average number of pages printed per month has dropped from 38.6 per month in 2015 to 31.8 in 2019, a reduction of nearly 20%.

Mobile Substitutes For Printing

One of the biggest contributors to the decline in printing – the mass move to mobile platforms. Americans are increasingly using their smartphones to find their way instead of printing maps or directions. That change is happening surely yet slowly.

It may surprise many digital natives that as many as 43.7 million Americans still occasionally print maps/directions.

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Filed under Consumer research, Graphics and Image, Market Research, Printers, TUP 2019, TUPdate

How Many Printers? (MetaFAQs)

How prevalent is printing from PCs, Smartphones, and Tablets?

One key measure of the breadth of printing is simply the per capita use.

Based on our most recent wave of TUP surveys, Connected Adults in the U.S. actively use 1.5 printers on average. Furthermore, 37% regularly use 2 or more printers.metafacts-metafaqs-mq0007-2016-10-28_16-27-04

As detailed in other results from TUP, printer usage has shifted in recent years with the growing use of mobile devices. With the continued improvements in camera technology and growing collection of connected devices in active use, there has been continued expansion in the number of images and documents. At the same time, as users have shifted more of their sharing online and in-person, this has had a dampening effect on printing. Taken together, these and other similar changes in user demand have continued to changed the marketplace.

This MetaFAQs research result addresses one of the many questions profiling active printer users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about Printers and Printing Activities is the TUP 2016 Printers Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and a complimentary subscription to insights from MetaFacts, simply make a request. For corporate marketers interested in paid access to the full results, analysis, and datasets, please contact MetaFacts.

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Filed under Graphics and Image, MetaFAQs, Printers, TUP 2016