What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results
Even while taking pictures is a regular part of most American’s lives as an everyday activity with their smartphone, printing them on a home printer is a declining trend. This MetaFAQs reports on the regular use of home printers to print photos and the use of smartphones to take pictures from 2016 through 2020.
Continue reading “Home photo printing declining while smartphone photos are prevalent [MetaFAQs]”Since the COVID-19 pandemic, home printers have been increasingly used for work. This growth is primarily among American adults that are neither the youngest nor the oldest. This MetaFAQs reports on the use of home printers for personal activities as well as work-related activities by age group.
Continue reading “Using home printers for work activities is strongest among mid-age groups [MetaFAQs]”Inertia simultaneously saves and disrupts technological transformation. Scanners and printers with integrated scanners have been at the heart of the paper to digital change. So much that was paper is now electronic. The “paperless office” has been a hyped cliché for decades, and yet is truer with each passing year. Although electronic signatures have been legal for over 20 years in most countries, and digital copies are increasingly acceptable in many cases, the migration from paper to electronic lumbers along gradually. Consumers and businesses alike continue to need to convert hardcopy documents and images into electronic form.
Continue reading “Scanners, scanning, and disappearing paper [TUPdate]”Printing at home has changed in recent years. Printer manufacturers continue to innovate in order to compete and encourage broad active printer use.
This TUPdate looks at the major trends in home printing in the US, and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends with respect to the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones, and whether presence of children makes a difference.
The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.
Continue reading “Home Printing Trends – US 2019 [TUP Highlights]”
When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.
This is based on the most recent wave of Technology User Profile (TUP), the 2017 edition.
The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.
Similarly, most of Epson and Canon’s ink is their own brand, making up two-thirds of home printer users.
Outside of the US, the picture is somewhat similar.
The majority of ink being used in HP printers is HP-branded, at a rate that is being closely trailed by Dell. While the US original-ink rate is strongest in the US for most major home printer brands, this rate is lower in nearly every country in the TUP 2017 survey: China, India, and Germany.
Brother’s original-ink share is nearly as strong in India as it is in the US, at just under one-half of home printers.
Who are the refillers?
Refillers around the world are younger than those who buy original ink – whether the same brand as the printer or a competitive offering. While the average (mean) age of adults who use refills in their home printers is 36, the age of original ink users is 41, a full five years older. Those using competitive ink are yet again another 4 years older.
There’s also a difference in choice of ink with respect to employment status.
Those using refilled ink have a higher share that are employed or self-employed than those using original ink. Those using competitive ink are less likely to be employed outside the home than those using original ink.
Related research results
MetaFacts Technology User Profile (TUP) includes extensive printer-related information: printer usage volume, actively used printer features, printer activities, wireless printing, high-capacity and subscription ink, and more.
Source
The information in this TUPdate is based on a survey of online adults in mid-2017 as part of the MetaFacts Technology User Profile (TUP) study. The TUP study universe included a representative sample of online adults, carefully selected and weighted to be fully representative. Current TUP subscribers can obtain the results of this newest research at a discount. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
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