Tag Archives: PC Usage

Connected device combos for Males 18-44 – de rigueur to commandos (MetaFAQs)

Which combination of connected devices is most used by Males 18-44?

Aren’t young males considered enough of a bellwether group to lead the rest of the market?

If so, might there be many who have chosen to forgo using a Desktop or Notebook PC, and rely only on their Smartphone or Tablet and Smartphone?

Our research shows that young males, age 18-44, continue to include a PC in effectively every combination of connected devices they actively use. Also, as a group they have clear preferences about which device combination they choose. Well over half, 59%, actively use one of two major combinations of devices. metafacts-metafaqs-mq0556-2016-11-01_14-52-53

The device combination standing head and shoulders above all others includes many types of devices. In use by 44% of males age 18-44, the combo de rigueur includes a Tablet, both a Notebook and Desktop PC, and a mobile phone.

The second-used combination, used by just one one-sixth (15%), includes a Smartphone and either a Desktop or Notebook PC. This combination does not include a Tablet.

The third-used combination is similar with the second-used combination. Account ingfor 12% of adults in this group, it includes a Tablet, mobile, and PC. The PC is not a Notebook, but instead is a Desktop PC.

The PC is very much alive among males age 18-44, being present in every device combination except one. That combination includes only a Tablet and mobile phone only includes a few commandos, and number only 3% of males 18-44.

This MetaFAQs research result addresses one of the many questions profiling active younger males.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about device usage and combinations is the TUP 2016 Devices Chapter.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Printers Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Market Research

Mobile Computer Users are Now in the Majority

Press Release – September 2008

Mobile Computer Users are Now in the Majority, according to MetaFacts Busy Mobiles Profile Report

The largest segment of busy mobiles are personally owned and desk-bound, overshadowing highly mobile corporate road warriors

Mobile PCs have moved into the majority, with 53% of computer-using adults using either a notebook or tablet PC, according to the Busy Mobiles Report from MetaFacts, Inc.

Busy Mobiles Profile Report

Busy Mobiles Profile Report

“Mobile PC users are very busy” said Dan Ness, Principal Analyst at MetaFacts. “Nearly 13 million adults use a notebook or tablet PC 40 or more hours per week, and 60% of these active users regularly use three or more PCs, moving between home, work, and publicly-owned PCs.”

The large-scale nationwide survey found that 44% of the mobile PCs used 40 or more hours per week are owned by households, 31% are owned by businesses with 1,000 or more employees, and 25% by small & medium businesses, education, and government. 

The survey also revealed that the busiest mobile PC users are very different than the least-busy mobile users, being uniquely tied to their PCs with instant messaging, streaming music, and maintaining their calendars. “The busiest mobile PC users rely on high-speed internet connections for a very wide range of PC activities, from day-to-day work to having fun,” said Ness.

The busiest mobile PCs are not as mobile as might be expected – 43% are used in only one location, 13% are used in two locations, and 44% are used in three or more locations.

“Mobile computing is a sport for the young,” said Dan Ness, Principal Analyst at MetaFacts. “Nearly one-third (31%) of the busiest mobile users are males age 18 to 34, almost a quarter (23%) are females age 18 to 34, and one-sixth (16%) are males age 35 to 44.”

Other findings in the Busy Mobiles Profile Report include:

  • Dell is strongest among busy mobiles and for Apple, it’s a strong segment
  • More than three-fourths (76%) of the busiest mobile PC users spend more time with their PC(s) than watching TV
  • Seven of 22 occupational groups use over half of the busiest mobile PCs
  • Busy Mobile PC Households are above average in their use of consumer electronics, and have above-average buying plans for additional High-Definition TVs (HDTV), digital video recorders, and even Digital-to-Analog Converter Boxes for older TVs

The Busy Mobiles Profile Report is based on surveys with over 10,000 American adults by telephone and online as part of the Technology User Profile 2008 Annual Edition study.

The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

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Filed under Consumer research, Market Research, TUP 2008

How many busy mobiles?

Over 12.7 million adults use a mobile PC 40 or more hours per week. These busiest users make up 15% of the 86.2 million American adults who use a notebook or tablet PC, and 7.8% of all American computer users.

The Busiest Mobile PC Users - Busy Mobiles Profile Report

The Busiest Mobile PC Users – Busy Mobiles Profile Report

Users of mobile computers now make up the majority of PC-using adults. Over half, 53%, of adults who use a PC use a notebook or tablet PC. This translates into 86.2 million American adults who use a mobile PC either at home, in the workplace, or in public place and 76.5 million who only use a desktop.

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This information is released from the Busy Mobiles Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the MetaFacts Busy Mobiles Profile Report include:

  • How many busy Mobiles?
  • Who are these busy users?
  • The Most Busy Mobile PC Users are in Certain Occupations
  • What keeps the busiest so busy?
  • Who Owns the Busiest Mobile PCs?
  • What are the Attitudes of the Busiest?
  • What Kinds of Mobile PCs are Used the Most?
  • Locations Where the Busiest Mobile PCs are Used
  • Where the Busiest Stop to Shop
  • Electronics Used by the Busiest Mobile PC Households
  • Shopping List of the Busy Mobile PC Household

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008

PC Hours Continue to Climb

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service.

Where do you spend your waking hours?

For most Americans, looking at a computer screen is the growing answer.

More of Americans’ time is with their computers – both at home and in the workplace. On average, Americans spent 25.9 hours a week using their PCs in 2005, up from 24.5 hours a week two years earlier. Both home and workplace PC usage levels have continued to grow in the last two years.

Why is this important?

As Americans integrate computers even further into their lives, the implications are wide-ranging, from their ergonomics and health, to privacy and national security, and even social interaction and consumerism. Besides the PC, software, and Internet companies, it also impacts media such as TV and radio that chase the attention of Americans’ eyeballs.

The total number of hours Americans use computers has climbed to 6.5 billion hours per week in 2005, up from 4.8 billion hours in 2004 and 4.3 billion hours in 2003. This is significant, representing 1 out of 7 total hours in a week, up from 1 of 12 only two years prior. To put this further into perspective, this is 20% of all waking hours, up from 13% only two years prior.

In the workplace, some occupational groups use computers much more than others. It’s hardly a surprise that Computer-Related occupations lead all Americans in their use of work computers, with an average of 37.6 hours per week. Since this is nearly all of a standard 40-hour workweek, we have to wonder if they’re having their lunches at their desks. More likely they’re working more hours than average.

Employees in Accounting & Finance jobs also use computers more than most, at 35.2 hours per week on average. In their case, it’s about spreadsheets – lots of spreadsheets. 79% of these employees cite spreadsheets as a regular computer activity, compared with 36% of other PC users.

At the other end of the spectrum, some occupational groups use computers less often, at nearly half the rate of the busiest. Of the Construction/Labor employees that use a work computer, the average is 21 hours per week. This is only slightly higher than the lowest group, Education/Training, who stand at 20.6 hours per week. Evidently, instructors spend more time in front of the classroom instead of their computer.

There are numerous factors that explain why Americans continue to increase their PC usage. Like the adaptable Swiss Army knife, the PC can be used for a wide range of activities reasonably well. Meanwhile, function-specific products, although technically superior at their core tasks, fail to convince convenience-hungry Americans. For example, cell phones have higher penetration than PCs, although are still primarily used for communication, despite efforts to entice callers to expand their handset experience to play games, take pictures, and organize their lives. They even have to compete with the PC as a communication device. Only a small number of Americans, 14%, agree with the statement “I Would Rather Use a Telephone Than Email.”

Even though TV media continue to vie for American’s eyeballs, a large number of Americans aren’t fully convinced. Nearly a third, 31%, agree with the statement “I Spend More Time Using my Computer Than Watching TV” and 28% agree that “The Internet is a Big Part of My Home Entertainment.”

Although the primacy of the PC isn’t assured forever, Americans continue to find ways for their PCs to be a big and growing part of their lives. This is a good sign for the health of the computer industry.

Average Hours Using a PC Continues to Climb

Total Hours Americans Use PCs

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Filed under Consumer research, Households, Market Research, Statistics, Tech Market, Technology, Trends, TUP 2005