Tag Archives: Orkut

Internet – solid market research from MetaFacts Technology User Profile

Extensive information about the internet and the ways people use it is available in TUP – Technology User Profile.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Most-mobile customers – where do they go and what do they do?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which market segments are dating online? What else do they frequently do online?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How many and which segments are watching and renting movies on which platforms?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which segments are utilizing cloud storage or sharing services? For which activities?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Who is using mobile payments?
  • Who is videoconferencing, and using which platform?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • What is the impact on privacy concerns on use of social networking?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Which market segments are blogging? How do they compare to social networkers?
  • Which segments are using which tech devices & carriers? For which activities?
  • Is the smartphone killing PC shopping?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • What is the tech-owning profile of active gamers? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How many seniors are online? How is their behavior different than younger online users?
  • Who spends the most hours online?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How are users communicating, given all their communication options?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Online shoppers – are they everyone, or unique?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What types and combinations of consumer electronics are homes using?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Is social networking only for certain age groups?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Tracfone for oldsters? Who has the oldest segment by carrier?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Digital Entertainment – solid market research from MetaFacts Technology User Profile

Extensive information about Digital Entertainment is available in TUP – Technology User Profile.

Technology marketers and researchers know what Johnny Carson pointed out many years ago: “People will pay more to be entertained than educated.”

As fickle consumers continue to change their tastes and preferences, entertainment has been core. In particular, Digital Entertainment has been the closest thing to the fabled silver bullet that will increase market adoption with some products and services becoming hits while others fail and become tech industry footnotes.

Below are a few examples of questions addressed in TUP related to digital entertainment. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How much have PC users integrated PCs into their personal lives?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How many and which segments are watching and renting movies on which platforms?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How central is game-playing to the general population? How about within certain key market segments?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • How social-network active are the various tiers of gamers?
  • Is social networking only for certain age groups?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How tech-experienced are game-players?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which social networking sites are used most frequently by which segments?
  • Who spends the most hours online?
  • Which smartphone OS is leading, and with which market segments?
  • What is the tech-owning profile of active gamers? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • Which market segments are blogging? How do they compare to social networkers?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • What types and combinations of consumer electronics are homes using?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Which market segments are dating online? What else do they frequently do online?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • What is the impact on privacy concerns on use of social networking?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Households, Market Research, MetaFAQs, TUP 2011, TUP 2012

Social Networking – solid market research from MetaFacts Technology User Profile

Extensive research information about social networking is available in TUP – Technology User Profile.

Social networking, like other forms of communication and community, is what makes technology usage expand.  People will always be on the lookout for new ways to communicate, whether it be with friends, strangers, or prospective colleagues.  The popularity of social networking sites can make ordinary phones and email less interesting to the modern consumer, increasing demand for smarter smartphones and faster Internet connections.

At the same time, privacy concerns, information overload, and innocent and criminal abuses can dampen the enthusiasm or participation for some market segments.

Below are a few examples of questions addressed in TUP related to social networking. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece; it’s a resource that can answer these and other key questions.

  • Which social networking sites are used most frequently by which segments?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • How are users communicating, given all their communication options?
  • What is the impact on privacy concerns on use of social networking?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Is social networking only for certain age groups?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • How much have PC users integrated PCs into their personal lives?
  • Which market segments are blogging? How do they compare to social networkers?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • Who spends the most hours online?
  • Most-mobile customers – where do they go and what do they do?
  • Which market segments are dating online? What else do they frequently do online?
  • Which smartphone OS is leading, and with which market segments?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Who is videoconferencing, and using which platform?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How social-network active are the various tiers of gamers?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

23.5 million online Americans age 18-34 don’t use a social network. 6.8 million cite privacy concerns. Reported in MetaFacts TUP survey

Is privacy a big concern among younger non-social networkers?

A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst

Privacy concerns are a strong deterrent to future Facebook growth, even among the age 18-34 segment.

The younger adult segment has a high penetration rate, with 63% regularly using a social networking site. While the maximum likely penetration rate is the subject of other MetaFacts saturation rate research, continued penetration only becomes more and more difficult from such a high base.

Of the 23.5 million Americans age 18-34 not networked, 29% agree or strongly agree with the statement: “I do not use a community/social networking group because I am concerned about my privacy”.

Agreement is even stronger among older adults.Chart: Privacy concern by age group

Recent news about the compromised security of private information is likely to further increase pervasive privacy concerns. When even highly-guarded information of governments and corporations is released publicly through organizations such as WikiLeaks, consumer trust can be further shaken in the effectiveness of the privacy controls of social networks.

At the same time, the FTC’s Do-Not-Track proposal offers a governmental approach to supporting and rebuilding consumer trust online. Although considered heavy-handed by many advertisers, it reflects a percolating problem already evident by the use of adblockers, spam controls, and very low click rates.

With nearly 30 years of watching and surveying technology consumers, answers to an attitudinal agreement scale questions don’t tell the whole story. Many American consumers are fickle and have short memories. Still, the answers are very high among an otherwise technically-active and accepting segment. Fear of the unknown can outweigh the desire for connection, entertainment and other benefits enjoyed by current social networkers.

Social networking sites Facebook, Twitter, MySpace and others already have plenty of challenges retaining the interest and patronage of their current members. With privacy and other concerns being expressed so strongly even among generally open younger Americans, MetaFacts expects the dampening effect to continue for years. Both those already networked and those not yet connected are thinking twice about their choice of “friends.”

Source

MetaFacts Technology User Profile Overview Edition – report available by contacting MetaFacts. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically or as hard copy. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of communication products and activities – from smartphones to feature phones, desktops to notebooks, social networking, chat, and webcams – see the other communication-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts or call 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, Poll, Technology User Overview Report, TUP 2010, TUPdate

Social Networking – solid market research from MetaFacts Technology User Profile

Extensive research information about social networking is available in TUP – Technology User Profile.

Social networking, like other forms of communication and community, is what makes technology usage expand.  People will always be on the lookout for new ways to communicate, whether it be with friends, strangers, or prospective colleagues.  The popularity of social networking sites can make ordinary phones and email less interesting to the modern consumer, increasing demand for smarter smartphones and faster Internet connections.

At the same time, privacy concerns, information overload, and innocent and criminal abuses can dampen the enthusiasm or participation for some market segments.

Below are a few examples of questions addressed in TUP related to social networking. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece; it’s a resource that can answer these and other key questions.

  • Which social networking sites are used most frequently by which segments?
  • What is the impact on privacy concerns in use of social networking?
  • How do ad volumes affect usage?
  • Is social networking only for certain age groups? How different are usage patterns by age?
  • How social-network active are the various tiers of gamers?
  • Who is videoconferencing, and using which platform?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Is email being replaced by alternatives such as social networking, texting, or IM?
  • Which market segments are dating online? What else do they frequently do online?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • Which social networking sites dominate? How does this vary by country and demographic group?
  • How much have PC users integrated PCs into their personal lives?
  • How has the division of work vs. personal use of technology products continued to blur?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • iPhone users – who are they really? How do they compare with Android, Windows and Blackberry users?
  • How many screens do people view? Which market segments view more screens than other segments?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • How many online adults use dial-up to go online, and which countries stand out?
  • Which market segments are blogging? How do they compare to social networkers?
  • How much of the game-playing population is older versus younger?
  • How are users communicating, given all their communication options?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Most-mobile customers – where they go and what they do
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Which smartphone OS is leading, and with which market segments?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How central is game-playing to the general population? How about within certain key market segments?
  • How many seniors are online? How is their behavior different than younger online users?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Which segments are utilizing the cloud? For which activities?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Which segments have recently paid for a downloaded mobile phone app?
  • How important is privacy when getting rid of old computers?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • How many and which segments are watching and renting movies on which platforms?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Online shoppers – are they everyone, or unique?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Who is using mobile payments?
  • Which industry groups have varied levels of adoption?
  • Netbooks – how soon and with which market segments?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • How do the market segments of mobile phone platforms vary?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2009, TUP 2010