Tag Archives: Online search

Major activities point out that mobile PC brands vary

Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might possibly do.

When looking at what users actually do with their computers, Apple mobile PC users aren’t really that unique, after all. The top five activities for Apple mobile PC users aren’t any different than those of Windows mobile PC users.

It’s Acer’s mobile users who are distinct, when looking at the main activities. Storing/Scanning photos is a top-five activity only on Acer portables. Another top-five activity – personal finance – is unique to HP & Acer. In Acer’s case, these activities are in lieu of shopping & purchasing online.

Top 5 Activities for Each Mobile PC Brand - Mobile PC Brand Profile Report

Top 5 Activities for Each Mobile PC Brand – Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008

How Apple computers are used distinctly from Windows PCs

Apple Home PC users are simply more active than Windows Home PC users. They use their computers for a wider range of activities – 21.1 – than Windows Home PC users – at 17.5 activities.

Also, Apple Home PCs are used differently than Windows Home PCs. Apples are more often used for graphics & imaging, personal, and communication activities, with more than 25% more activities in each category. Apple users simply find a wider range of uses for their computers than Windows users.

Number of Activities by Type - Apple Profile Report 2008

Number of Activities by Type – Apple Profile Report 2008

When it comes to the everyday activities for a Home PC, there is little difference between Apple and Windows PCs. The top 10 activities on Apples are the same as the top 10 for Windows PCs, although the order is slightly different.

Among the top 20 activities for Apple Home PCs, only three are unique to Apple – not in the top 20 for Windows Home PCs:

  •  #14 – Download music or MP3s
  •  #16 – Use a community/social networking group (e.g. Facebook, LinkedIn, Ryze)
  •  #17 – Read online publications (e.g. ezines, blogs)

There are 11 activities which stand out as uniquely Apple, reaching a much higher proportion of its base. Some of these activities are not widespread, so might be leading-edge if they gain popularity among Windows users, or may simply reflect Apple’s unique users.

For example, creating web pages is a function of Apple’s software as well as its audience. One-fourth (25%) of Apple Home PCs are used to create web pages, compared with one in nine (11%) Windows Home PCs. Apple simply makes it easy and smooth to create well-accepted web sites, both with bundled software such as iLife, as well as commercially available software and a tightly supportive ecosystem. Also, Apple users are more often in the creative class, with occupations and interests that are more outer-directed and proactive than typical Windows users.

Uniquely Strong Activities for Apple Home PCs - Apple Profile Report 2008

Uniquely Strong Activities for Apple Home PCs – Apple Profile Report 2008

There is not a large difference in the number of hours that Apple users use their Home PCs than Windows Home PCs. On average, Apple Home PCs are used 18.1 hours per week, slightly less than the 18.5 hour average for Windows Home PCs. Even for the 3rd Home PC, the usage pattern is similar: with Apples being used 10.9 hours per week compared with Windows Home PCs at 9.9 hours per week.

Apple Home PC households have a slightly less utilitarian outlook than non-Apple households. Two-thirds (67%) of Apple households say they find their computer more useful than a year ago. A slightly higher share – 71% – of non-Apple households says the same.

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Filed under Consumer research, Market Research, TUP 2008

Email is the most frequent activity of users on all primary home PCs

What’s the most popular activity which is starting to lose its power?

The main activity for all primary home PC users is sending or receiving email.

Households with older versions of Windows are different in their activities from other OS users. Users of older Window OS’s second-most frequent activity is searching the Internet on other issues, instead of for news, like other OS users. Users of older Windows PCs’ sixth activity is searching on health issues.

The two largest rank differences for users of older Windows OS’s are in personal/household activities (recipes, home design, etc.) and listening to music CDs or MP3s. Personal activities rank higher (9) for older Windows OS’s than other OS users, especially higher than Vista (21) and Apple (22) users. Users of older Window OS’s frequency of activity for listening to music CDs or MP3 was, at 24, well below Apple users at 9, and 13 for both Vista and XP users.

Vista and XP users ranked their highest 10 activities very similarly. There is a difference in the 6th and 7th ranking, but otherwise they share the same order of activities.

Apple users are similar to Vista and XP users for the first 5 activities. They begin to differentiate afterwards. Apple users have a higher ranking than Vista and XP users for working with text (6 vs. 10) and listening to music CDs or MP3s (9 vs. 13).

Ranking of PC/Online Activities for Primary PC Users - Home Operating Systems Profile Report

Ranking of PC/Online Activities for Primary PC Users – Home Operating Systems Profile Report

Other findings in the MetaFacts Operating Systems Profile Report include:

  • Operating System Landscape
    • Multi-PC and Multi-OS Households
  • Home Operating Systems and Demographics
    • Having children in the household does make a difference for Vista
    • Household employment and operating system
    • Education level and operating system within the household
    • Annual household income and operating system
    • People age 18-34 are using more Apple primary home PCs than older people
  • Purchase Channels
    • Apple gets a bigger share of direct sales than Windows PCs
  • PC Brands & Operating Systems
    • New PC brands bought by operating system
    • Total installed base for all primary home PCs shows some movement from the big brands in the new PC market
  • Changes in PC Form Factors – Laptops are coming on strong as new primary PC form factor
  • How Different Operating Systems are Used Differently
    • Email is the most frequent activity of users on all primary home PCs
    • New primary home PC user activities
  • Operating Systems and Other Consumer Electronics
    • Handheld device use and operating system of the household
    • Imaging behavior and household operating system
    • Television viewing habits and operating system in the household
    • Convenience is the key for households that have at least one Apple Home PC
    • Some Older Windows Households are planning to upgrade while still taking advantage of older technology
  • Technology Attitudes and Operating Systems
    • Attitudes of adult PC users vary with operating system

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008

New primary home PC user activities

Email is the top-ranked activity for newly purchased home PCs as it is for all PC users.

New XP PCs second-ranked activity is searches on shopping where Vista and Apple users search the Internet for information on news.

New Apple users’ ranked frequency of listening to music CDs and MP3s at 5 which is even higher than all Apple users at 9. While music moves upward in rank; working with text drops to 8 for new Apple users from 6 for all Apple users; and learning about products for non-online purchases drops to 11 for new Apple users from 7 for all Apple users.

Ranking of PC/Online Activities for New Primary PC Users - Home Operating Systems Profile Report

Ranking of PC/Online Activities for New Primary PC Users – Home Operating Systems Profile Report

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Other findings in the MetaFacts Operating Systems Profile Report include:

  • Operating System Landscape
    • Multi-PC and Multi-OS Households
  • Home Operating Systems and Demographics
    • Having children in the household does make a difference for Vista
    • Household employment and operating system
    • Education level and operating system within the household
    • Annual household income and operating system
    • People age 18-34 are using more Apple primary home PCs than older people
  • Purchase Channels
    • Apple gets a bigger share of direct sales than Windows PCs
  • PC Brands & Operating Systems
    • New PC brands bought by operating system
    • Total installed base for all primary home PCs shows some movement from the big brands in the new PC market
  • Changes in PC Form Factors – Laptops are coming on strong as new primary PC form factor
  • How Different Operating Systems are Used Differently
    • Email is the most frequent activity of users on all primary home PCs
    • New primary home PC user activities
  • Operating Systems and Other Consumer Electronics
    • Handheld device use and operating system of the household
    • Imaging behavior and household operating system
    • Television viewing habits and operating system in the household
    • Convenience is the key for households that have at least one Apple Home PC
    • Some Older Windows Households are planning to upgrade while still taking advantage of older technology
  • Technology Attitudes and Operating Systems
    • Attitudes of adult PC users vary with operating system

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

Leave a Comment

Filed under Consumer research, Market Research, TUP 2008