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Palm User Profile – a TUPdate based on research across 16 countries

Palm User Profile – a TUPdate available from MetaFacts based on Technology User Profile Global Insights Edition

MetaFacts has prepared analysis of Palm users based on survey research across 16 countries and is making these results available to answer the following questions:

Market share – What is Palm’s share of the active installed base? How does this compare to HP’s share? Is Palm stronger in some countries than others? How is this different than Apple’s or RIM’s share?

Usage profile – What activities do Palm users do which sets them apart from users of RIM, Apple, and other mobile phones? Are Palm handhelds more alive than the rumors about most being ancient Palm Pilots and more like PDAs than smartphones? To what extent are Palms used like a phone or communication tool than other handhelds or mobile phones? Are many used like a feature phone? How does this compare to usage of RIM’s Blackberry or Apple’s iPhone? How about with the devices of other makers including Motorola, Nokia, Sony, Samsung, or LG?

Freshness – Are Palm mobiles older or newer than other mobile phones?

User profile – Are Palm users primarily older PC veterans or has Palm won younger newbies? Is there any gender difference?

This TUPdate condenses the results of 46,799 user surveys into brief, solid facts, with more than 10 pages of tables and brief analysis. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

To order these results online, contact MetaFacts.

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Filed under Market Research, Mobile Phones, Statistics, Technology, TUP 2009, TUPdate

Which buyers are bucking the recession with tech shopping plans? Where is the consumer demand?

Also see another recent TUPdate: Printing Mobile Phone Photos: The New Frontier

Which buyers are bucking the recession with tech shopping plans?

A TUPdate by Dan Ness, Principal Analyst, MetaFacts

Recession or not, what people around the world are hungering for—and apparently planning to shell out money for—is HDTVs. In the 27th annual Technology User Profile survey, HDTVs were on the top of the wish list in 14 of 16 countries among 30,889 respondents surveyed about 76 different technology products and services. Surprisingly, this HDTV interest reached uniformly across gender and included both the younger and older, unlike operating systems upgrades such as Microsoft’s Windows 7 or Apple’s Snow Leopard.

But much as they want their MTV in hi-def (or SunTV in India or Sky World News in the UK), they also put entirely practical products high on their lists, and these sometimes even stole priority from HDTVs.

The intensity of the desire for HDTVs varied, peaking in the developing nations. Globally, an average of 27 percent of online PC adults were making plans that include an HDTV, but the percentage rose to 53 percent in Brazil, and was 40 percent among China’s Urbanites, India’s Urbanites, and Russia, and 39 percent of Mexico’s Urbanites. On the other hand, only 12 percent of the Dutch and 16 percent of the Japanese were making such plans, indicating a saturated market or jaded TV watchers.

The two countries where HDTVs did not top the list were China and India. In China, the number one choice was those wireless keyboard-mouse combos. These practical devices were desired by 43 percent of the respondents, pushing HDTVs (which 40 percent planned to purchase) into second place. In India, meanwhile, everyone seemed to be planning to buy everything, pushing HDTVs (40 percent) into sixth place, behind those ubiquitous wireless keyboard/mouse combos (49 percent), digital camcorders with memory cards (42 percent), wireless mice by themselves (42 percent), wireless keyboards by themselves (41 percent), and additional RAM for their long-suffering PCs (40 percent).

The interest in upgrading operating system software varied surprisingly by gender/age group. In percentage terms, the group with the strongest interest is males age 18 to 24. However, looking more deeply, this group’s much stronger interest in so many other tech product outweighs these plans so an operating system upgrade is ranked 28th among these youngsters and ranked 6th among males 55+ and 12th among males 45 to 54.

In case you were wondering, U.S. respondents did list HDTVs as numero uno, but still only 19 percent wanted one. Number two on the list was additional RAM (14 percent), third was a digital camcorder with a memory card (13 percent), fourth was that wireless keyboard/mouse combo (12 percent) while fifth was their very own DVR/PVR digital/personal video recorder (12 percent). This may be so they can time-shift and not have to watch TV commercials.

Speaking of DVRs/PVRs, which give the users additional control over their entertainment, that device was number two on the list in Australia, Germany, England, and Japan, number three in Italy, and number four in the Netherlands and Spain. Globally, it was ranked number 8.

The wild card among products appeared to be the arguably obsolete analog camcorder. Globally, only 9 percent of respondents admitted to planning to buy one, but the rate shot to 31 percent in China, 28 percent in India, and 20 percent in Saudi Arabia. On the other extreme, demand amounted to only 1 percent in the Netherlands and Japan.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2009, TUPdate

TUPdate:Droid trio faces user inertia in ten countries

The Motorola-Verizon-Google collaboration may be a solid contender to Apple’s iPhone, yet is starting from far behind.

At least that’s what over 20,500 mobile phone subscribers in 10 countries had to say about it by how they’re using mobile phones today. MetaFacts surveyed these respondents as part of its Technology User Profile 2009 Global Insights Edition.

First, MetaFacts classifies SmartPhones differently than most research firms – based on how actual users end up actually using their mobile phones. We believe customers vote with their fingers, and are the final and best judge of what a smartphone is, and what a basic mobile phone is.

Basic phone users should be admired for their bob-ness. In tech lingo, BOB means Best Of Breed, which is about those who prefer to use the best tool for the job versus the all-in-one Swiss army knife approach. The simplest mobile phone users use their mobile phone for less than three activities on average, with only one activity reaching half of this group: making a phone call.

At the other end of the spectrum, the smartest mobile phone subscribers busily juggle over 13 activities on average and with 15 activities done by over half of this handy group.

We compared the share of mobile phone users who use their phones with the smartest breadth of activities versus those who are the simplest. We found the U.S. carriers with the richest ratio of the smartest to basic users are with MetroPCS, Sprint Nextel, and AT&T. Although these carriers have lower overall shares than Verizon, they have savvier subscribers in how their use their handsets.

We similarly looked at the brands of mobile phones in current use across 10 countries. Of the top 12 mobile phone brands, Motorola ranked last, edging out Sanyo, while Apple ranked first, followed by RIM, HTC, Palm, and Sony. The findings are similar in the U.S., although with the top five in a slightly different rank order. Whether in the U.S. or in any of the other nine countries we surveyed, Motorola and Sanyo have whole new types of customers to reach.

We also looked at survey respondents to see Motorola’s share among those who use Google to search the most, and found that Motorola has a slightly higher share among those who use Yahoo, MSN, Bing/Live Search, or Wikipedia.

Enthusiastic engineers, marketers and perhaps investors will see this half-empty glass as room for tremendous growth. Their speed of market success will depend less on the technology itself and more about how soon mobile phone users change what they do.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, TUP 2009