Tag Archives: Mobile

Bluetooth Headsets – for the youngest? (MetaFAQs)

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36.3 = the average age of Bluetooth Headset users in the US, per TUP Wave #34, the Technology User Profile 2016 survey

With the recent release of Apple’s iPhone 7, there has been extra attention on wireless Bluetooth headsets. This MetaFAQs research result addresses one of the many questions about who is already using wireless Bluetooth headsets.While the average age of users is 7 years younger than the average Connected Adult in the US, most of the usage is among adults age 25-44, and not as strongly among the all-important 18-24 age group.

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Communication, Consumer research, Demographics & Econographics, Entertainment, Market Research, MetaFAQs, Mobile Phones, Smartphones, TUP 2016

Facebook to Desktop – Get Smart or Get Blitzed? (TUPdate)

This week, Facebook announced their plans to defeat Ad Blocking software for its members using Desktops.

Users vote with their fingertips and clicks, and may allow themselves to be herded towards Facebook’s more-lucrative Smartphone platform, will tolerate more ads they’ve actively chosen to avoid, will migrate to other Social Networks, or may simply lose interest and wither away.1608 fb migration 2016-08-10_8-34-34

Is Facebook’s gamble really going to affect much of a market? How many Facebook users still use their desktops? How attractive are these users? There’s more to these users than many people might think.

In our most recently publicly-released research, Technology User Profile 2015, we reported that nearly as many Facebook users primarily use their PCs as their Smartphones for Social Networking. Over 67 million American adults primarily use their PCs for Facebook Social Networking, outnumbering the 63 million who primarily use their Smartphones.

Furthermore, Facebook users who use their Desktop PCs spend more on technology products and service than the average American Connected Adult, 5% more, which is slightly higher than the 4% more than those users preferring Smartphones for Social Networking.

Ad Blocking on PCs among those primarily using PCs for Social Networking is much higher than among those blocking ads on their Smartphones and using Smartphones for Social Networking, at 33% and 13%, respectively. However, that camel’s nose is well under the tent, as users that block ads on any of their devices is nearly on par among Facebook’s PC and Smartphone users. Forty-one percent of Facebook’s users who primarily use a PC use an Ad Blocker on at least one of their devices, only slightly more than the 37% of Facebook’s users who primarily use their Smartphone for Social Networking.

Ad Blocking is a controversial topic among users, the media, and advertisers. As we reported earlier in our TUPdate Look Who’s Using Adblockers , users with ad blocking software are an attractive market segment, spending more on technology than those who don’t.

As part of Facebook’s move, they offer users the option to customize their ad preferences. Although this may encourage users to further control their experience, we expect that convenience-oriented users will choose other options first.

At the end of the day, users make their choices. Without engaged active users, no social network is going to continue. Although many media outlets and advertisers will rally around Facebook or anyone willing to take on ad blocking technology or user’s resistance to advertising, it is a calculated gamble. Facebook may win more advertisers and allies, may alienate a substantial number of their users, or may help bring around consumer sentiment to accept more advertising.

Background

This TUPdate includes a complimentary brief summary from a special MetaFacts Profile report – Look Who’s Using AdBlockers – a Profile of Technology Users throughout the US, UK, France, Brazil, and China. The results are based on a multi-country survey of over 10,000 representative respondents conducted by MetaFacts. The report spans 125 pages including supporting tables, and is available for license. Current TUP subscribers can obtain the report and supporting datasets at a substantial discount. To license the full report, contact MetaFacts.

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Filed under Consumer research, Desktops, Market Research, Notebooks, Smartphones, Social Networking, Tablets, TUP 2015, TUPdate

Printers and Printing – solid research results from Technology User Profile

Extensive information about PC, Smartphone, Tablet, and cloud printing is available in TUP – Technology User Profile.

Certain segments of consumers are increasingly finding ways to share some images and documents without printing, while other segments continue to print as usual.

Below are a few examples of questions addressed in TUP related to printers and printing activities. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • How many printers do people actively use?
  • How do Home Printer users differ from those primarily using Work or Shared printers?
  • Are most workplace printers in small or large businesses?
  • Which home printer brands have attracted tech Early Adopters?
  • Whose Home Printer customers have the most printers?
  • Whose Home Printer customers are more likely to use Monochrome than Color?
  • Whose Home Printer customers are most likely to use WiFi to connect their printer?
  • Whose Home Printer customers have the newest Printers?
  • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities?
  • Whose Home Printer customers are the biggest overall tech spenders?
  • How does the market share vary between Home and Work printers?
  • How does the market share vary between Home and Work printers by printer type?
  • How much does the HP printer footprint overlap Canon, Epson, and Brother?
  • Where are monochrome printers used the most, and by what margin?
  • Which printers are newest – Home, Workplace, or Public/shared?
  • Do users print more pages on Home, Workplace, or Shared/Public printers?
  • What is the frequency of printer consumables purchase?
  • To what extent is refilled ink being used for Home printers?
  • How much does the average home printer users\ spend on printers and ink/toner?
  • Which segments have the highest share using refilled ink/toner?
  • Whose Home Printer customers spend the most for ink, toner, or paper?
  • Whose Home Printer customers are most likely to use refilled ink/toner?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Do color laser printer users use their devices for graphics or images more than average users?
  • Among Home printer users, what is the preferred device for graphics/image activities?
  • What are the main printer activities?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers? How about their laser printers?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • How many people use remote printing services?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services?
  • Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Are most Home printers purchased from the same types of outlets as ink/toner is?
  • Are most Home printers purchased from the same types of outlets as Home PCs are?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Where do people buy their printer supplies?
  • Which segments are utilizing cloud storage or sharing services? For which activities?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full TUP datasets.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2014 edition, and most are also answered in earlier TUP editions for ready trend comparison.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Market Research, MetaFAQs, TUP 2014

How many Apple iPhone users have older iPhones or contracts? (MetaFAQs)

As Apple releases its latest round of iPhones, a key question is who will buy. The three major areas of acceptance for the newest iPhones are from first-time Smartphone users, among converted Google Android smartphone users, or within the replacement market of current iPhone users upgrading to a newer iPhone.

To help estimate the market uptake, one of many key questions which MetaFacts addresses: How many Apple iPhone users have older contracts? Subscribers with unexpired contracts or those nearing expiration have a higher likelihood to consider upgrading their iPhone, or to possibly switch to an Android phone.
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Across major Smartphone brands, Apple has the greatest exposure in the market place based on when contracts expire. A higher percentage of its contract subscribers will expire sooner than other major Smartphone makes. 59% of Apple iPhone subscribers either have a contract which will expire by March 2015 or earlier, or whose contracts have already expired. By comparison, other major brands Samsung, LG, and Motorola have fewer subscribers whose contracts will expire by then.

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2014 edition. More can be found in the Mobile Phones chapter. The large-scale survey is in its 32nd continuous year, documenting and detailing the full scope of technology adoption and use.
For this MetaFAQs analysis, MetaFacts is sharing a portion of the answers to selected survey questions: specifically the contract expiration date among Smartphone subscribers. The full TUP service includes further related details on the wireless carriers with the greatest exposure, subscriber profiles, other devices users are using, the activities across multiple connected devices, the age of Smartphones, and the penetration of Basic cell phones. The TUP survey gathers comprehensive details about the active usage of many consumer electronics products, including Smartphones, Basic cell phones, and many other connected devices. The survey also details the segments of buyers which change their technology more – or less – often than others.

In addition to tracking the age and contracts of Smartphones, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about technology adoption, wireless technology, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

MetaFAQs – Frequently Asked Questions with answers supported by the facts: the MetaFacts.

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Filed under Consumer research, MetaFAQs, TUP 2014

Tech Spending Higher Among Showrooming Buyers

There’s an adage that shoppers vote with their feet, and it can be argued that with the increased use of Smartphones, shoppers are voting with their fingers. Retailers have long wrestled with the balance of generating traffic and having shoppers visit only to ultimately go buy somewhere else. This practice, sometimes called Showrooming, is mostly a reflection of the intelligence and desires of buyers. Using any Smartphones and either a specialized app or even a simple web browser, it’s much easier for consumers to compare prices and products while they are in a brick and mortar outlet.

It might be assumed that shoppers who use their Smartphones to compare products and pricing are low spenders. In fact, the opposite is true.

[Photo courtesy of nobihaya under a Creative Commons license]

[Photo courtesy of nobihaya under a Creative Commons license]

Based on recent primary research by MetaFacts as part of our Technology User Profile (TUP) service, we’ve found that tech spending levels are 37% higher among these careful buyers than the average Smartphone user. Furthermore, tech spending levels are 81% higher than the average Internet-connected adult.

These active buyers are also unique in many other ways, and augmented in-store comparison is an important and long-time growing trend to reckon with.

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2013 edition. The large-scale survey is in its 31st continuous year, documenting and detailing the full scope of technology adoption and use.

For this analysis, MetaFacts is sharing the answers to two key survey questions. The TUP survey gathers tech spending levels for both tech products and ongoing tech services, and split out between types of consumer electronics, computers, imaging, Internet, and other categories. The survey also details what consumers actually do with their many tech devices, including the product and price comparison they do within retailers.

In addition to tracking the regular activities of Smartphones, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about retail or online shoppers, Smartphone users, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

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Filed under Consumer research, TUP 2013, TUPdate