Tag Archives: Mobile Printing

Home Printing Trends – US 2019 [TUPdate]

Overview

Printing at home has changed in recent years. Printer manufacturers continue to innovate in order to compete and encourage broad active printer use.

This TUPdate looks at the major trends in home printing in the US, and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends with respect to the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones, and whether presence of children makes a difference.

The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.

Home Printer Penetration

The majority of online adults in the US use a home printer, although market penetration has dropped over the last two years.

In 2019, 68% of online adults in the US actively use a home printer. This is effectively the same level as in 2018 – 67%. However, this share had been a stable 73% between 2015 to 2017.

The decline has been driven by substitutes, primarily increased use mobile devices

Home Printer Page Volume Has Declined

While the penetration of home printers has dropped slowly then stabilized, the number of pages being printed has dropped faster.

The average number of pages printed per month has dropped from 38.6 per month in 2015 to 31.8 in 2019, a reduction of nearly 20%.

Mobile Substitutes For Printing

One of the biggest contributors to the decline in printing – the mass move to mobile platforms. Americans are increasingly using their smartphones to find their way instead of printing maps or directions. That change is happening surely yet slowly.

It may surprise many digital natives that as many as 43.7 million Americans still occasionally print maps/directions.

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Filed under Consumer research, Graphics and Image, Market Research, Printers, TUP 2019, TUPdate

More Images – Less Paper (TUPdate)

More images — less paper – a MetaFacts TUPdate by Dan Ness, October 14, 2016

I love photos of kittens. And puppies. And rainbows. And yes, I’m enjoy seeing photos of your desserts, grandkids and glorious travels. Okay, now I’ve said it out loud.dessert-2016-10-14_12-00-04

Evidently, I’m similar to nearly half of every other American adult when it comes to admiring beautiful, fun, and engaging photos. I admit this even as I assiduously avoid counting myself as being representative of any entire market. As a long-time researcher, I choose to share my findings and opinions about tech customer demand and market dynamics based on the voices of thousands of survey respondents.

There’s something connecting and real about sharing photos. More than half (56%) of adults with a connected device share photos online and almost half (47%) share in person. Images tell a story, share feelings and experiences, and connect us. The use of digital images has grown explosively to be central to the everyday connected life.metafacts-tupan16-photos-with-any-device-2016-10-14_12-01-32

Those images aren’t coming from traditional cameras, though. For the majority that seeks convenience, having one device do something passably well is better than carrying many specialized gadgets. Purists can argue about superior photo quality taken with a camera intended to be a real camera. That misses the point for most of the market. Having any camera handy at that special moment is better than having the perfect camera after it’s over.

Smartphones have been fueling much of the photo explosion, being the choice for over two-thirds (69%) of connected adults. Tablets haven’t contributed as much to the photo stream – with only one-sixth (17%) of adults regularly using one to take photos. In many circles, bringing out a tablet to take photos is considered a bit invasive, impolite or a little too geeky. This sort of social friction is par for the course among early adopters.

Despite the expanding breadth of photo-taking, overall printer penetration isn’t growing. The number of printers in active use hasn’t budged materially in years. Our MetaFacts TUP 2013 survey found that 12% of connected adults didn’t use a printer. As of TUP 2016, 13% still don’t actively use a printer. You might think that statistic would shift among the busiest printer users. However, that’s been stable, too. Adults printing 50 or more pages per month were 29% of connected adults in 2011 and are near to the same size five years later, representing 27% in 2016.metafacts-tupan16-printing-activities-among-most-graphical-2016-10-14_12-02-20

To profile the most-attractive printer users, I explored three dimensions with a deeper dive into the TUP datasets.

  • High-Volume: The busiest users – those who print the most pages
  • Most-Graphical: The strongest relevant demand – the most-graphical users as evidenced by being in the top third of users in the number of graphics and image-oriented activities they regularly do with their collection of connected devices
  • Mobile Printing: Those who print on the go, using their mobile device to wirelessly print

The heaviest printers are breathing rarified air. Users who printer 50 or more pages per month are in the top 22% of Inkjet Printer users and top 33% of Laser Printer users.three-groups-2016-10-14_12-03-08

These high-volume printers skew towards users with larger, higher-income households with children. Age 25-44 are strongest, as are Employed and Self-Employed. They are more likely than average to be regularly using 2 or more printers.

Among the most-graphical users, printer penetration is higher than among average connected adults. The most-graphical are 50% more likely than average to be using a 2nd printer, and 86% more likely to be using a 3rd printer. Also, more than a third (36%) of these most-graphical print 50+ pages each month.

Also, printing photos is much more common among the most-graphical than the average user. Among these most-graphical, printing photos is the second-ranked printing activity, done occasionally by 44% of these users, well above the 33% of average users doing so. The most-graphical also have a higher penetration of printer use – 94%.

These most-graphical include a higher than average share of Millennials, making up 56% of their numbers. They are also more likely to have children, with 58% doing so.

Mobile printing has been possible for some time, although actual adoption has been relatively slow. Less than a third (31%) of those with tablets print wirelessly to a nearby printer, 17% to a remote printer using email, and 15% using an online service. Smartphone printing is lower, with one-sixth (17%) of Smartphone users printing wirelessly to a nearby printer, 11% to a remote printer using email, and 10% using an online service.

Looking ahead, we expect the major printer manufacturers to continue to focus on one, if not all, of these market segments. The convenience-oriented will be served by automated ink replacement, such as HP’s Instant Ink subscription service. Currently, less than a third (29%) of the highest-volume printer use this type of service.

Our research supports photo-taking activities continuing strongly and broadly into the future. Smartphone cameras will only get better and users will continue to be increasingly comfortable with selfies, scans, and group photos. However, this increase in demand won’t necessarily increase printing levels, at least among the overall market. I expect consumer’s need to share photos which are first printed to continue their decline, with continued innovation in social networking. Also, as a broader range of users get comfortable using their devices, more users will join the mass shift towards sharing photos on screens instead of paper. The need for archival printing of precious documents such as heirloom photos will be reduced with the further adoption of cloud file storage. In addition, the TUP research supports continued growth in the number of users finding other ways to share photos in person, with broader adoption of the connections between Smartphone and larger screens from tablets to TVs.

Yes, you too can expect to see more kittens, rainbows, food porn, and cute grandkids. We might as well get our popcorn ready!

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

references-2016-10-14_12-03-55

 

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Filed under Consumer research, Graphics and Image, Market Research, Mobile Phones, Printers, Smartphones, Tablets, Trends, TUP 2016, TUPdate

Wireless Tablet Printing (MetaFAQs)

In tech, mobility means many things – lighter devices, a range of devices to choose from to fit the activity and location, better connections between the devices, and fewer cables. In essence, it means making everything easier so users can do what they want to do wherever they are.

Wireless Tablet Printing

Tablets have grown in acceptance among many users in part due to having larger screens than Smartphones, while having more mobility than notebooks or desktops.

To fully enjoy tablets’ mobility, the connection between tablets and printers is best done with no cable tethering users down. So, wireless printing emerged, and in several ways: using WiFi for a nearby printer, emailing to a printer, or using a service.

However, have consumers taken advantage of wireless printing?

Nearly a third of tablets regularly print to a nearby printer using WiFi. Fewer print using a email or an online service.

This MetaFAQs research result addresses one of the many questions profiling active Tablet and Printer users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about the users Tablets is the TUP 2016 Tablets Chapter and more about Printers and printing activities is in the TUP 2016 Printer Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Market Research, MetaFAQs, Printers, Tablets, TUP 2016, Usage Patterns

Printers and Printing – solid research results from Technology User Profile

Extensive information about PC, Smartphone, Tablet, and cloud printing is available in TUP – Technology User Profile.

Certain segments of consumers are increasingly finding ways to share some images and documents without printing, while other segments continue to print as usual.

Below are a few examples of questions addressed in TUP related to printers and printing activities. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • How many printers do people actively use?
  • How do Home Printer users differ from those primarily using Work or Shared printers?
  • Are most workplace printers in small or large businesses?
  • Which home printer brands have attracted tech Early Adopters?
  • Whose Home Printer customers have the most printers?
  • Whose Home Printer customers are more likely to use Monochrome than Color?
  • Whose Home Printer customers are most likely to use WiFi to connect their printer?
  • Whose Home Printer customers have the newest Printers?
  • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities?
  • Whose Home Printer customers are the biggest overall tech spenders?
  • How does the market share vary between Home and Work printers?
  • How does the market share vary between Home and Work printers by printer type?
  • How much does the HP printer footprint overlap Canon, Epson, and Brother?
  • Where are monochrome printers used the most, and by what margin?
  • Which printers are newest – Home, Workplace, or Public/shared?
  • Do users print more pages on Home, Workplace, or Shared/Public printers?
  • What is the frequency of printer consumables purchase?
  • To what extent is refilled ink being used for Home printers?
  • How much does the average home printer users\ spend on printers and ink/toner?
  • Which segments have the highest share using refilled ink/toner?
  • Whose Home Printer customers spend the most for ink, toner, or paper?
  • Whose Home Printer customers are most likely to use refilled ink/toner?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Do color laser printer users use their devices for graphics or images more than average users?
  • Among Home printer users, what is the preferred device for graphics/image activities?
  • What are the main printer activities?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers? How about their laser printers?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • How many people use remote printing services?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services?
  • Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Are most Home printers purchased from the same types of outlets as ink/toner is?
  • Are most Home printers purchased from the same types of outlets as Home PCs are?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Where do people buy their printer supplies?
  • Which segments are utilizing cloud storage or sharing services? For which activities?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full TUP datasets.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2014 edition, and most are also answered in earlier TUP editions for ready trend comparison.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Market Research, MetaFAQs, TUP 2014

Imaging and Printing – solid market research from MetaFacts Technology User Profile

Extensive information about technology imaging and printing is available in TUP – Technology User Profile.

Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices.  An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.

Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Where do people buy their printer supplies?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled?  Original or competitor?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What is the breakdown of printer types and brands among workplace PCs users?  How does this compare to printers used in the home?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How does Hewlett Packard’s market share differ among the different types of printers (inkjet, multifunction, laser, etc.)?
  • Who is printing coupons?
  • What are the major activities that people do with their printers?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • What is the frequency of printer consumables purchase?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Who are the people moving from inkjet printers to laser printers?  How about the other way around?  Are these new printers replacement printers, or additional printers?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers?   How about their laser printers?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • How is HP’s PC penetration within the overall HP footprint?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • How prominent is printing images from mobile phones? How about from tablets?
  • How much have PC users integrated PCs into their personal lives?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Who spends the most hours online?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Is social networking only for certain age groups?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Which segments are utilizing cloud storage or sharing services? For which activities?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012