Tag Archives: Mobile Phones

How many Apple iPhone users have older iPhones or contracts? (MetaFAQs)

As Apple releases its latest round of iPhones, a key question is who will buy. The three major areas of acceptance for the newest iPhones are from first-time Smartphone users, among converted Google Android smartphone users, or within the replacement market of current iPhone users upgrading to a newer iPhone.

To help estimate the market uptake, one of many key questions which MetaFacts addresses: How many Apple iPhone users have older contracts? Subscribers with unexpired contracts or those nearing expiration have a higher likelihood to consider upgrading their iPhone, or to possibly switch to an Android phone.
2014-09-19 07.58.16
Across major Smartphone brands, Apple has the greatest exposure in the market place based on when contracts expire. A higher percentage of its contract subscribers will expire sooner than other major Smartphone makes. 59% of Apple iPhone subscribers either have a contract which will expire by March 2015 or earlier, or whose contracts have already expired. By comparison, other major brands Samsung, LG, and Motorola have fewer subscribers whose contracts will expire by then.

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2014 edition. More can be found in the Mobile Phones chapter. The large-scale survey is in its 32nd continuous year, documenting and detailing the full scope of technology adoption and use.
For this MetaFAQs analysis, MetaFacts is sharing a portion of the answers to selected survey questions: specifically the contract expiration date among Smartphone subscribers. The full TUP service includes further related details on the wireless carriers with the greatest exposure, subscriber profiles, other devices users are using, the activities across multiple connected devices, the age of Smartphones, and the penetration of Basic cell phones. The TUP survey gathers comprehensive details about the active usage of many consumer electronics products, including Smartphones, Basic cell phones, and many other connected devices. The survey also details the segments of buyers which change their technology more – or less – often than others.

In addition to tracking the age and contracts of Smartphones, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about technology adoption, wireless technology, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

MetaFAQs – Frequently Asked Questions with answers supported by the facts: the MetaFacts.

Leave a Comment

Filed under Consumer research, MetaFAQs, TUP 2014

Multi-Platform Usage Shifts-Solid market research from MetaFacts Technology User Profile

Extensive solid information about multi-platform usage shifts–who accesses what technology, and where and how they do it–is available in TUP – Technology User Profile.

As consumers’ options for communication, entertainment, and organization grow, one thing seems to stay the same:  change. The more choices that choosy consumers have, the more choices they want, and if they can get it all in one package–even better. But that may not mean that smartphones are replacing PCs–when you can have all the options in one place, certain consumers prefer a few devices to choose between.

Below are a few examples of questions addressed in TUP related to the multi-platform reality. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides dynamic data to answer the following key questions, as well as many others.

  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How many device screens do people view? Which market segments view more screens than other segments?
  • How are users communicating, given all their communication options?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture? Who is videoconferencing, and using which platform?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Which segments are utilizing cloud storage or sharing services? For which activities? What is the tech-owning profile of active gamers? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What types and combinations of consumer electronics are homes using?
  • Is the smartphone killing PC shopping?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Who spends the most hours online?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How much have PC users integrated PCs into their personal lives?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Which smartphone OS is leading, and with which market segments?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • How much is assisted navigation part of life – and on which platform? Which user segments use which devices or services?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Who is using mobile payments?
  • How prominent is Home PC renting versus outright purchase?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What is the impact on privacy concerns on use of social networking?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • Which segments are using which tech devices & carriers? For which activities?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Netbooks – what are true adoption rates, and into which market segments?
  • Most-mobile customers – where do they go and what do they do?
  • How has the division of work vs. personal use of technology products continued to blur?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

Leave a Comment

Filed under Consumer research, Households, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2010, TUP 2011, TUP 2012

Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

Busiest Road Warriors want to Text or Email While Driving – MetaFacts

October 2012 update – TUP 2012 results showing distracted drivers holding steady at nine percent.Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

A MetaFacts TUPDate by Dan Ness, Principal Analyst

When you change lanes on the highway, you hope that the guy next to you isn’t a distracted driver looking at his smartphone instead of at the road. Ninety percent of the time, you’d be fine. On the other hand, a recent MetaFacts Technology User Profile survey showed 9% of online Americans agree or strongly agree with this statement: “I should be allowed to text or email while I am driving a car.” Nine percent isn’t 100%, but considering the concentration of people on the road in any ordinary rush hour, that 9% adds up to a lot of road risk.

Who are these renegades? It seems they have a few commonalities, ranging from age, state, and parental status to privacy attitudes. Eighteen percent of 18 to 24-year olds surveyed felt that they should be allowed to text and email while driving, and the concentration of renegades indeed appears to be in the young-uns: that 18% is double the national average. The 25 to 34-year-old group come in second, with 16% wanting to multitask in their vehicles, followed only slightly more slowly by the 35-44 age bracket with 10%. After that, percentages drop down to 5% and lower in older age groups—it seems that most of these rebels get hit with a dose of safety-juice by the time they hit their mid-forties.

Yet, there is something these folks have in common which points to a concern for safety, even coupled with their desire to type and drive, and that is their tendency toward device-security consciousness. 71% of renegades agree: “For security, I do things such as password-protecting my phone or limiting what is stored on it,” compared to the national average of 30%. Is the line between physical safety and the safety of our information becoming blurred, or is this issue just holding the door for better voice-recognition technology?

Are these renegades simply using mobiles for texting or emailing more than average? MetaFacts survey shows the links between age and texting in general, where 18 to 24-year olds top the charts as well. That age group’s attitude about texting while driving reflects this inclination. Mobile emailers, on the other hand, are led in a close race by the 25 to 34-year-old demographic (42% of 25-34-year-olds use their mobile devices for email vs. 37% of 18-24-year-olds and 32% of 35-44-year-olds).

While age seems one of the main things renegades have in common, gender does not appear to be a significant factor in who texts and drives; only slightly fewer women than men surveyed wanted to use their keypad en route (7% and 11%, respectively). But be they men or women, what might tie these people together is a hunger for better, more streamlined technology.

Judging from the types of phones renegades use, it seems their thirst for new technology may be comparable to their need for untimely texting and emailing. 21% of Android users are renegades, followed close behind by 20% of Apple iPhone users and 16% of Blackberry users. This tech-heavy crowd might just be waiting for the right technology to help them send an email in the car, without having to type it out the old-fashioned way.

Clearly, this scary finding implies a need for a shift in the world of smartphones, and mobile companies should take note. While safety-inducing apps exist to render texting and emailing applications defunct while operating a vehicle, they tend to be geared toward the protective parenting set, which make them seem unlikely that they would appeal to the renegade mindset. In that case, better voice-recognition technology ought to be on the forefront of this issue. Some of this technology is already in place, and the renegade wordsmiths on the roads today seem likely to keep up their bad behavior, favoring accessibility and convenience over safety.

This seems as much an issue for marketing as R&D. The demand for voice-activated texting and email for this niche of rebels, with their busy lifestyles and need for constant quick communication, may lie more in the convenience and speed of the new technology rather than its image as a safety feature.

MetaFacts expects the first early adopters for this technology to include several unique and dissimilar segments: ultra-mobile road warriors, tech-savvy soccer moms, hyperactive smartphone users, Twitter addicts, certain ethnic groups, particularly in states enforcing distracted-driver laws. With that as the case, these texting renegades may be leading voice-activated texting and email out of the periphery so that it can, so to speak, take the wheel.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

Leave a Comment

Filed under Technology User Overview Report, TUP 2010, TUP 2012, TUPdate

Multi-Platform Usage Shifts-Solid market research from MetaFacts Technology User Profile

  • Are Smartphones replacingcou PCs? Have they already? Which market segments have and which haven’t?
  • Have netbooks, tablets, and eReaders replaced desktops?
  • Have GPS/PND devices been replaced by direction-finding smartphone apps?

Extensive solid information about multi-platform usage shifts–who accesses what technology, and where and how they do it–is available in TUP – Technology User Profile.

As consumers’ options for communication, entertainment, and organization grow, one thing seems to stay the same:  change. The more choices that choosy consumers have, the more choices they want, and if they can get it all in one package–even better. But that may not mean that smartphones are replacing PCs–when you can have all the options in one place, certain consumers prefer a few devices to choose between.

Below are a few examples of questions addressed in TUP related to the multi-platform reality. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides dynamic data to answer the following key questions, as well as many others.

  • Is the smartphone killing PC shopping?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • How are users communicating, given all their communication options?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How many screens do people view? Which market segments view more screens than other segments?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Who is videoconferencing, and using which platform?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • How many and which segments are watching and renting movies on which platforms?
  • Netbooks – how soon and with which market segments?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • What is the impact on privacy in use of social networking?
  • Who is using mobile payments?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which smartphone OS is leading, and with which market segments?
  • How much have PC users integrated PCs into their personal lives?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • What do users sync or store in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Which segments are using which devices & carriers? For which activities?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Most-mobile customers – where do they go and what do they do?
  • iPhone users – who are they really? How do they compare with Android, Windows, and Blackberry users?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
  • Which devices and services, and among which segments?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Is email being replaced by alternatives such as social networking, texting, or IM?
  • How prominent is Home PC renting versus outright purchase?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What are the overall future trends for the Internet?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Which operating systems dominate within which segments?
  • How much of the game-playing population is older versus younger?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • Which market segments are dating online? What else do they frequently do online?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How prominent is printing images from mobile phones?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • Which segments are utilizing the cloud? For which activities?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • How much is assisted navigation part of life – and on which platform?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • How tech-experienced are game-players?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
  • What are the major activities that people do with their printers?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • How do the market segments of mobile phone platforms vary?
  • How social-network active are the various tiers of gamers?
  • How central is game-playing to the general population? How about within certain key market segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

Leave a Comment

Filed under Consumer research, Households, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2010, TUP 2011, TUP 2012