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The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Most-mobile customers – where do they go and what do they do?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • Used/Refurbished PCs – who buys them?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP footprint?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Which operating systems dominate within which segments?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • Are Apple’s best customers really unique?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Who spends the most hours online?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How prominent is Home PC renting versus outright purchase?
  • How are users communicating, given all their communication options?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What is the impact on privacy concerns on use of social networking?
  • How strong is name-brand dominance?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Is the smartphone killing PC shopping?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2011, TUP 2012

The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How does PC and online usage vary cross segments such as workplace company size or industry?
  • How much have PC users integrated PCs into their personal lives?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • How prominent is Home PC renting versus outright purchase?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Used/Refurbished PCs – who buys them?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Most-mobile customers – where do they go and what do they do?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP market footprint?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Is the smartphone killing PC shopping?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • What is the impact on privacy in use of social networking?
  • What are the overall future trends for the Internet?
  • Which operating systems dominate within which segments?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • How many online adults use dial-up to go online, and which countries stand out?
  • How strong is name-brand dominance?
  • Netbooks – how soon and with which market segments?
  • Are Apple’s best customers really unique?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What’s typically bundled with a PC?
  • What’s the likely near-term outcome for an OS upgrade?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which market segments are dating online? What else do they frequently do online?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • How many and which segments are watching and renting movies on which platforms?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How do ad volumes affect usage?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • Who is videoconferencing, and using which platform?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How many seniors are online? How is their behavior different than younger online users?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Is social networking only for certain age groups? How different are usage patterns by age?
  • How social-network active are the various tiers of gamers?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • How are users communicating, given all their communication options?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • How prominent is printing images from mobile phones?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
  • Are youngsters abandoning (traditional) TV?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • How important is privacy when getting rid of old computers?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2009, TUP 2010

Technology Consumer Demographics – solid market research from MetaFacts Technology User Profile

Extensive information about technology consumer demographics is available in TUP – Technology User Profile.

It’s not enough to know that someone may buy your product or service – it’s vital to know who and how many. True technology marketers and researchers know well how important it is to understand their current and future customers.

Often, the fabled early adopters have had a different demographic makeup than expected, causing serious mistakes and disconnects. The changes are far from over.

Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • How do the segments of mobile phone platforms vary?
  • How many seniors are online? How is their behavior different than younger online users?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Which platforms offer the best opportunity for particular activities? How do segments vary?
  • Most-mobile customers – where they go and what they do
  • How tech-sophisticated are game-players, within key gaming segments?
  • Is social networking only for certain age groups?
  • How central is game-playing to the general population? How about within certain key market segments?
  • Do PC users behave differently with experience? Newbies vs. Vets
  • How tech-experienced are game-players?
  • What about the anti-social – those that aren’t in an online social network?
  • How much of the game-playing population is older versus younger?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How are users migrating from one gaming platform to another? How many are multi-platform and how many focus on a single-platform?
  • Which market segments are dating online? What else do they frequently do online?
  • Which market segments are blogging? How do they compare to social networkers?
  • Which gaming platform dominates with which market segment?
  • How big are the key tiers of the game-playing population?
  • Primacy – PC-centric, phone-centric, … or BOB? (BOB=Best of Breed) (What is the center of the user’s world?)
  • What about the unemployed? Are they more or are they less tech-focused?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How do attitudes about software piracy vary within key market segments?
  • How many and which segments are watching and renting movies on which platforms?
  • Are Apple’s best customers really unique?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • Used/Refurbished PCs – who buys them?
  • Who is using mobile payments?
  • How much is assisted navigation part of life – and on which platform?
  • What makes a smartphone a smartphone (in the consumer’s eyes)
  • Navigation, Maps, and GPS – who’s getting directions?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Netbooks – how soon and with who?
  • What’s the likely near-term outcome for an OS upgrade?
  • One to a customer? How often are PCs shared?
  • Is the smartphone killing PC shopping?
  • Which social networking sites are used most frequently by which segments?
  • Which segments are utilizing cloud computing? For which activities?
  • Online shoppers – are they everyone, or unique?
  • Which types of software (packages and SaaS) are used and intended for near-term use? (apps, appstore)
  • How many screens do people view?
  • iPhone users – who are they really?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How important is privacy when getting rid of old computers?
  • What are the major activities that people do on their printers?
  • Which segments have recently paid for a downloaded mobile phone app?
  • How strong is name-brand dominance?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, MetaFAQs, Statistics, Trends, TUP 2009, TUP 2010

Palm User Profile – a TUPdate based on research across 16 countries

Palm User Profile – a TUPdate available from MetaFacts based on Technology User Profile Global Insights Edition

MetaFacts has prepared analysis of Palm users based on survey research across 16 countries and is making these results available to answer the following questions:

Market share – What is Palm’s share of the active installed base? How does this compare to HP’s share? Is Palm stronger in some countries than others? How is this different than Apple’s or RIM’s share?

Usage profile – What activities do Palm users do which sets them apart from users of RIM, Apple, and other mobile phones? Are Palm handhelds more alive than the rumors about most being ancient Palm Pilots and more like PDAs than smartphones? To what extent are Palms used like a phone or communication tool than other handhelds or mobile phones? Are many used like a feature phone? How does this compare to usage of RIM’s Blackberry or Apple’s iPhone? How about with the devices of other makers including Motorola, Nokia, Sony, Samsung, or LG?

Freshness – Are Palm mobiles older or newer than other mobile phones?

User profile – Are Palm users primarily older PC veterans or has Palm won younger newbies? Is there any gender difference?

This TUPdate condenses the results of 46,799 user surveys into brief, solid facts, with more than 10 pages of tables and brief analysis. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

To order these results online, contact MetaFacts.

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Filed under Market Research, Mobile Phones, Statistics, Technology, TUP 2009, TUPdate

Printing Mobile Phone Photos: The New Frontier

A TUPdate from MetaFacts by Dan Ness, Principal Analyst

When you take a photo with your mobile phone’s digital camera, you can share it by waving the tiny screen at other people, or incur the expense of sending it over the network. Or you can do the sensible thing and print it out—but, worldwide, only one person in eight actually does that.Or so it seems from a recent MetaFacts Technology User Profile 2009 Global Insights Edition survey of 30,889 online PC-using adults in 16 countries. While nearly two-thirds of the respondents (64 percent) did take pictures with their mobile phones, only 12 percent ever printed out pictures from their mobile phones.

The rate, however, varied from country to country, with people in emerging nations proving to be far more likely to immortalize their phone snapshots on paper. The rate peaked at 24 percent among India’s Upper Urbanites, followed by 23 percent of China’s Urbanites, 20 percent in Mexico, and 17 percent in Russia. The rate bottomed at 6 percent in South Korea and 7 percent in Japan, rising to 8 percent in Holland and the U.S.

Yet, 64 percent of the global respondents did use their mobile phones to take pictures, implying that there are a lot of unprinted pictures out there.

Leading the charge of the cell phone paparazzi were the Saudi Arabians, 86 percent of whom used their phones for taking photos. They were followed at a distance by 77 percent of Mexican respondents, and 76 percent of South Korean and Indian respondents. Those avoiding mobile phone photography were led by the Dutch (55 percent), the Americans (56 percent) and the Germans (57 percent.)

Interestingly, the rate of mobile phone picture printing was roughly an inverse to the national rate of digital camera ownership—although, at 78 percent, most respondents did use a digital camera. For instance, India, which ranked #1 in the rate of mobile phone picture printing, ranked next to last (#15) in terms of digital camera use. China ranked #2 in cell phone picture printing, but #12 in digital camera use. Mexico ranked #3 in cell phone picture printing and #14 in terms of digital camera use.

But it did not work in the other direction—South Korea was dead last (#16) in cell phone picture printing, but a middling #10 in digital camera use.

While we’re talking about digital photography hardcopy, 20 percent of global respondents said they had used kiosks to print their pictures, with those in Mexico leading the way at 31 percent. Retail printing centers were used by a similar 19 percent, and they were most popular in Brazil, where 36 percent used them.

Overall, pictures were more likely to be taken by mobile phones than by digital cameras in India, Mexico, and Saudi Arabia, and the rate was neck-and-neck in Russia. Elsewhere, digital cameras still ruled the pixels.

As for film cameras, globally only 27 percent of the respondents still used them, the leaders being the Indians at 42 percent. At the other extreme, only 18 percent still admitted having them in Japan.

Mobile phone and smartphone photo printing may move from a niche into an everyday activity. Hewlett Packard, who dominates the world in PC printing, has recently released a way to make it easier to print mobile phone images. Their HP iPrint Photo app which makes it easy to quickly print a 4”x6” or 10cm x 15cm image on almost any HP printer through a wireless connection, For now, the app only works on Apple iPhones or iPod touch.

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Also, access The MetaFacts Technology User Profile Overview Edition Report by contacting MetaFacts, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, TUP 2009, TUPdate