Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups are also have above-average shares of VR Headset early adopters.
The strongest segments for active hearables use include younger males – age 18-44 and youngish females – age 25-34. Penetration is above one in four among males 25-34 (27%) and among males age 35-44 (26%). Among females, hearables usage peaks among females age 25-34, at 15%.
Looking ahead, we expect these same age & gender groups to continue as the strongest users of hearables, and don’t expect other segments to be as keen on hearables.
Continue reading “Are most hearables being used by young males? (MetaFAQs)”
Does it automatically follow that Bluetooth Headset users would be using more ways to communicate than others? Or might they be so delighted with voice communications that they forego texting or even emailing?
After all, the voice is a powerful and effective way to communicate, and even more appropriate for certain conversations.
Our research shows that adults using a Bluetooth Headset or VR Headset – either type of hearable – use substantially more types of communication activities than the average adult.
Users of these wearables are twice as likely to be among the broadest communicators.
This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.
This MetaFAQs research result addresses one of the many questions profiling active technology users.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Activities Chapter. and also the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.