Dan Ness, Principal Analyst, MetaFacts, December 8, 2020
Who uses wireless Bluetooth headsets more – iPhone users or Android smartphone users? This MetaFAQs reports on the relative popularity between the two ecosystems, as well as splitting out whether in-ear or over-the-ear designs are used more than the other.
Continue reading “Wireless Bluetooth headsets by smartphone operating system [MetaFAQs]”
Dan Ness, Principal Analyst, MetaFacts, November 15, 2020
Are households with more occupants more likely to have their connected devices sharing sounds, or are they less likely? Do large households have a higher or lower prevalence of listening activities, using their smartphones, PCs, or tablets for phone or video calls, watching TV or videos, or listening to music? This MetaFAQs details the percent of adults regularly engaged in listening activities by household size and country.
Continue reading “Hey kids, keep it down! [MetaFAQs]”
Dan Ness, Principal Analyst, MetaFacts, November 8, 2020
How prevalent or ubiquitous are listening activities? Are all smartphones, PCs, and tablets being used for some type of listening activity – music, TV, movies, phone calls, or video calls? This MetaFAQ reports on the percent of online adults who regularly do some type of listening activity, by device type, and by country.
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Dan Ness, Principal Analyst, MetaFacts, November 1, 2020
The major sound-oriented activities are not the same for each type of connected device, nor across all of the countries surveyed. This MetaFAQs reports on the top activities for each type of connected device – smartphones, PCs, and tablets – and separately for the US, Germany, the UK, and Japan.
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Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups are also have above-average shares of VR Headset early adopters.
The strongest segments for active hearables use include younger males – age 18-44 and youngish females – age 25-34. Penetration is above one in four among males 25-34 (27%) and among males age 35-44 (26%). Among females, hearables usage peaks among females age 25-34, at 15%.
Looking ahead, we expect these same age & gender groups to continue as the strongest users of hearables, and don’t expect other segments to be as keen on hearables.
Continue reading “Are most hearables being used by young males? (MetaFAQs)”
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