Tag Archives: LG

Half of Smartphones being used by Millennials, lead by HTC not Apple (TUPtip)

(a TUPtip from MetaFacts – October 12, 2012)

Just over half (51%) of Smartphones used by online U.S. adults are being used by Millennials, according to the latest survey results from Metafacts Technology User Profile.

These subscribers born between 1977 and 1994 and age 18-35, make up the highest share of HTC Smartphones, and index at 115, with a statistically higher share than Apple, Samsung, LG, Motorola, or RIM, at a 99% confidence level.

Among major smartphone brands, RIM has the lowest share of Millennial subscribers. Instead, their highest share is among Younger Baby Boomers (born 1955-1964, age 48-57).

Current Technology User Profile 2012 subscribers can access this information in the Mobile Phones and Smartphone sections of the Mobile Phones Chapter, or use MarketSight to dive more deeply into which market segments have the highest and lowest penetration.

We suggest reviewing the tech spending patterns of Millennials versus other groups, as well as their employment status and mobile phone churn intention.

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Filed under Mobile Phones, Statistics, TUP 2012, TUPtip

Video calling passes one in five Smartphone callers, lead by Apple (TUPtip)

(a TUPtip from MetaFacts – October 4, 2012)

Video calling is a regular activity for one in five (20%) American online adults with Smartphones, MetaFacts finds in the 2012 wave of Technology User Profile. Users of Apple iPhones are 48% more likely than average to be doing so. Among major Smartphone brands, Motorola and LG smartphone users have the lowest video-calling rates.

Among major carriers, Sprint Smartphone subscribers are 62% more likely than average Smartphone subscribers to be video-calling.

Current Technology User Profile 2012 subscribers can access this information in the Mobile Phones and Smartphone sections of the Mobile Phones Chapter, or use MarketSight to dive more deeply into which market segments have the highest and lowest penetration.

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Filed under Behaviors and Activities, Statistics, TUP 2012, TUPtip, Video calling