Tag Archives: Lenovo

Brand shares of mobile & desktop PCs

PC makers have variously entered and left the mobile PC market, sometimes by design and other times due to customers choosing competitor’s brands. Five of the eleven major brands have a larger share of their installed base in mobile PCs than desktops. The Toshiba PC installed base is 100% mobile. Lenovo PCs are mostly mobile, too, standing at over four in five (81%). IBM continues its strong focus on mobility with 58% of its IBM-branded base being mobile and also with the Lenovo brand at 81% mobile. Apple and Acer-branded notebooks make up just over half of each brand’s shares, at 51% each.

PC makers that have a larger total share of the installed base have a smaller relative focus on mobility. Dell and HP, the market leaders, have less than one third of their installed base made up of mobiles, at 31% and 28%, respectively.

PC Brand by Mobility - Mobile PC Brand Profile Report
PC Brand by Mobility – Mobile PC Brand Profile Report

    

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

     

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

 

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008

Mobile Computer Users are Now in the Majority

Press Release – September 2008

Mobile Computer Users are Now in the Majority, according to MetaFacts Busy Mobiles Profile Report

The largest segment of busy mobiles are personally owned and desk-bound, overshadowing highly mobile corporate road warriors

Mobile PCs have moved into the majority, with 53% of computer-using adults using either a notebook or tablet PC, according to the Busy Mobiles Report from MetaFacts, Inc.

Busy Mobiles Profile Report

Busy Mobiles Profile Report

“Mobile PC users are very busy” said Dan Ness, Principal Analyst at MetaFacts. “Nearly 13 million adults use a notebook or tablet PC 40 or more hours per week, and 60% of these active users regularly use three or more PCs, moving between home, work, and publicly-owned PCs.”

The large-scale nationwide survey found that 44% of the mobile PCs used 40 or more hours per week are owned by households, 31% are owned by businesses with 1,000 or more employees, and 25% by small & medium businesses, education, and government. 

The survey also revealed that the busiest mobile PC users are very different than the least-busy mobile users, being uniquely tied to their PCs with instant messaging, streaming music, and maintaining their calendars. “The busiest mobile PC users rely on high-speed internet connections for a very wide range of PC activities, from day-to-day work to having fun,” said Ness.

The busiest mobile PCs are not as mobile as might be expected – 43% are used in only one location, 13% are used in two locations, and 44% are used in three or more locations.

“Mobile computing is a sport for the young,” said Dan Ness, Principal Analyst at MetaFacts. “Nearly one-third (31%) of the busiest mobile users are males age 18 to 34, almost a quarter (23%) are females age 18 to 34, and one-sixth (16%) are males age 35 to 44.”

Other findings in the Busy Mobiles Profile Report include:

  • Dell is strongest among busy mobiles and for Apple, it’s a strong segment
  • More than three-fourths (76%) of the busiest mobile PC users spend more time with their PC(s) than watching TV
  • Seven of 22 occupational groups use over half of the busiest mobile PCs
  • Busy Mobile PC Households are above average in their use of consumer electronics, and have above-average buying plans for additional High-Definition TVs (HDTV), digital video recorders, and even Digital-to-Analog Converter Boxes for older TVs

The Busy Mobiles Profile Report is based on surveys with over 10,000 American adults by telephone and online as part of the Technology User Profile 2008 Annual Edition study.

The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

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Filed under Consumer research, Market Research, TUP 2008