Tag Archives: Laptop

The Mobile Personal Computer market – solid market research from MetaFacts Technology User Profile

Extensive information about the mobile personal computer market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and mobile PCs are not exception to the rule. It’s important to know your market, and know it well–is the coffee-shop CEO the leader of the mobile PC pack, or is it the high-school gamer?

Oftentimes the original die-hards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the mobile PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How much have PC users integrated PCs into their personal lives?
  • Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
  • Most-mobile customers – where do they go and what do they do?
  • Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are utilizing cloud storage or sharing services?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • Used/Refurbished PCs – who buys them?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How is HP’s PC penetration within the overall HP footprint?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which PC brands dominate the PC market? How does this vary within market segment?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Who spends the most hours online?
  • How are users communicating, given all their communication options?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who is using mobile payments?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • How much is assisted navigation part of life – and on which platform? Which user segments use which devices or services?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Is social networking only for certain age groups?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • Which operating systems dominate within which segments?
  • How prominent is printing images from mobile phones? How about from tablets?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What is the impact on privacy concerns on use of social networking?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Who is videoconferencing, and using which platform?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • How has the division of work vs. personal use of technology products continued to blur?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of  Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Trends, TUP 2011, TUP 2012

The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Most-mobile customers – where do they go and what do they do?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • Used/Refurbished PCs – who buys them?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP footprint?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Which operating systems dominate within which segments?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • Are Apple’s best customers really unique?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Who spends the most hours online?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How prominent is Home PC renting versus outright purchase?
  • How are users communicating, given all their communication options?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What is the impact on privacy concerns on use of social networking?
  • How strong is name-brand dominance?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Is the smartphone killing PC shopping?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2011, TUP 2012

Two-thirds of Online Adults Use Three or More Tech Devices, According to MetaFacts Technology User Profile 2012

Two-thirds of Online Adults Use Three or More Tech Devices, According to MetaFacts Technology User Profile 2012

Smartphones Not Replacing PCs

A MetaFacts Press Release –

ENCINITAS, CA (October 3, 2012)  Use of multiple tech devices is widespread, with 65% of online adults regularly using three or more desktops, notebooks, netbooks, tablets, eBook readers, smartphones, or basic feature phones, according to the 2012 Technology User Profile survey from MetaFacts, Inc.

“Nearly one in five online adults use five or more devices, and Netbooks, eBook Readers, and Tablets have reached the majority of these busy tech-jugglers,” said Dan Ness, Principal Analyst at MetaFacts. “As many adults have 4 devices, with Notebooks, Smartphones, and Desktops dominating. For 3-device users, the most common profile is two PCs and a mobile phone. The favorite combination among 2-device adults is the trusty desktop and basic feature phone.”

“Tech-jugglers with 5+ devices include males age 18-24 at double the national rate, males age 25-34 at 82% higher, and males age 35-44 at 32% higher,” said Dan Ness, Principal Analyst at MetaFacts.  “Females age 18-24 are 42% higher than average with this rich of a tech collection.”

In related findings, MetaFacts reports that Smartphones have not replaced PCs. Smartphone subscribers use many more PCs than users of Basic feature phones.

“Smartphones have quickly captured American’s ears, yet they have not fully enticed their fingers and eyes” said Dan Ness, Principal Analyst at MetaFacts. “Instead, the Smartphone activities of American adults overlap and augment much of what they do with their Desktop and Mobile PCs.“

MetaFacts also finds that the number of online adults using Smartphones is nearing the number using Basic feature phones.

“The Smartphone market is being bolstered by former Basic feature phone users,” said Ness, “even while former Smartphones subscribers convert to Basic phones. Furthermore, Smartphone replacement rates are high.”

Other key findings announced today from the 2012 Technology User Profile survey include:

  • Early adopters of mobile phones use the broadest mix of tech devices
  • RIM Smartphone users are more likely to be the biggest tech spenders
  • Facebook users have lower levels of activity, content creation, and engagement than users of other key social networks
  • While Millennials print photos, adult education, and documents from their tablets, GenX print children’s educational documents and Boomers print maps/directions and financials
  • RIM & Windows Smartphone users state the strongest entitlement to text or email while driving
  • Former mobile phone subscribers rate customer service poor and lack of signal an issue

The full 2012 Technology User Profile results are available immediately. Technology companies can subscribe to multiple waves for in-depth trend comparison. For deeper market sizing, segmentation, and analysis, subscribers can license TUP datasets in statistical formats SPSS or SAS, use the easy-to-use survey analysis platform from MarketSight, or retain MetaFacts for custom inquiries. MetaFacts also offers complimentary TUPdates, which give periodic insights on topics and findings.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. Our Technology User Profile (TUP) survey uses solid methods to deliver quick, customized answers. TUP spans a wide range of consumer-oriented technology products and services, such as PCs, Smartphones, printers, peripherals, mobile devices, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com.

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Press Release, Tech Market, Trends, TUP 2012

The Busiest PC Users Are Busy Juggling Devices Not Focusing

Busiest PC Users Are Single Young Males

Busiest PC Users Are Single Young Males

The Busiest PC Users Are Busy Juggling Devices, Not Focusing

A MetaFacts TUPdate by Dan Ness, Principal Analyst

The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another and also between other devices.

This is important because for years, various pundits have foreseen the widespread abandonment of PCs for smartphones, tablets, or other emerging devices. In fact, just the opposite is happening.

Averaging 2.9 PCs, more of the busiest PC users use Home PCs, Work PCs, and Shared/Public PCs than less-active users. Their Desktop usage rate shows this is the main type of PCs used, similar to less-busy users. Their use of Notebook PCs is higher than among other users, although still behind Desktop use.

Almost nine out of ten (86%) of the busiest PC users use two or more PCs, and over half (54%) use three or more PCs.

For this analysis, MetaFacts identifies the busiest PC users as those who spend 60 or more hours per week across all the PCs they use within a 90 day period. This hyperactive group numbers 33.5 million adults, for almost one in five (19%) of online adults.

Why is this important?

Popular media and many recent product launches might leave the impression that PCs have been replaced by smartphones, tablets, and netbooks. However, media attention changes faster than actual usage.

It’s unlikely the busiest PC users will give up their PCs for Smartphones anytime soon. Even the busiest PC users who have Smartphones use their PCs for more activities than the busiest users with basic mobile phones.

While communication activities might seem like the most natural challenger in a one-device scenario, in fact communication PC activities are the second-highest category of activities for the busiest PC users.

The busiest PC users are also the most active with their mobile phones – both Smartphones and Basic Mobile Phones. A higher share of the busiest PC users use their phones for text messaging, email, calendars, playing games, and web browsing than other PC users.

That the busiest PC users are accumulators of multiple devices is probably helped by their physical demographic – young and male. Also, marital status is correlated, although we wouldn’t go so far as to say there is a causal link in either direction. Over four in ten (41%) of the busiest PC users are single, versus 30% of the least-busy PC users.

It’s also telling by what the busiest PC users don’t do – watch much TV. Three in four (75%) of the busiest PC users say they use their PC more than watching TV versus 41% of the least busy. Fun is a key motivation, where 72% of the busiest say they keep finding new ways to use the Internet for fun vs. 42% of the least-busy.

The above analysis is based on people who use PCs to go online, which is the majority. Looking a little more deeply into the possibility of a sizable market being missed, our 1st phase offline survey helped us determine that 14.9% of adults use a mobile phone and do not actively use a PC to go online. While this mobile-phone-only segment has grown, most growth has come from the fully-offline segment. The 5.5% of adults who do not use a mobile phone or online PC at all are slowly shrinking, particularly as handset prices drop and carriers offer prepaid plans.

For the next five years, MetaFacts expects the busiest technology accumulators to continue to use multiple PCs in addition to mobile phones and other devices, and not to fully quit PC use. Since nearly half (46%) of the busiest users have used a PC for 13 or more years, versus the one-third (34%) of the least-busy who are similarly experienced, they are likely to master cloud-based storage and synchronization services to keep their content accessible as they traverse between their various platforms. In this multi-screen world, developers and services will need to support a wide variety of platforms, many of which may not be the newest technology or operating systems.

Looking ahead, the busiest users will likely be noticed by how aptly they can juggle their various and many devices.

Source

The findings in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. In each wave of Technology User Profile, we survey a representative sample of respondents about their use of mobile phones, computers, technology attitudes, and many other consumer electronics products and services, behavioral and socioeconomic factors. Current TUP subscribers can access and drill down more deeply into this phenomenon using TUP Interactive Access or with their datasets.

We began the above analysis by first looking at the answers from nearly 10,000 respondents in the Technology User Profile service and then drilled down further into their profiles to get a more complete picture.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing syndicated original research on the market shifts, trends and consumer profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology products and services. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

Busiest Road Warriors want to Text or Email While Driving – MetaFacts

October 2012 update – TUP 2012 results showing distracted drivers holding steady at nine percent.Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

A MetaFacts TUPDate by Dan Ness, Principal Analyst

When you change lanes on the highway, you hope that the guy next to you isn’t a distracted driver looking at his smartphone instead of at the road. Ninety percent of the time, you’d be fine. On the other hand, a recent MetaFacts Technology User Profile survey showed 9% of online Americans agree or strongly agree with this statement: “I should be allowed to text or email while I am driving a car.” Nine percent isn’t 100%, but considering the concentration of people on the road in any ordinary rush hour, that 9% adds up to a lot of road risk.

Who are these renegades? It seems they have a few commonalities, ranging from age, state, and parental status to privacy attitudes. Eighteen percent of 18 to 24-year olds surveyed felt that they should be allowed to text and email while driving, and the concentration of renegades indeed appears to be in the young-uns: that 18% is double the national average. The 25 to 34-year-old group come in second, with 16% wanting to multitask in their vehicles, followed only slightly more slowly by the 35-44 age bracket with 10%. After that, percentages drop down to 5% and lower in older age groups—it seems that most of these rebels get hit with a dose of safety-juice by the time they hit their mid-forties.

Yet, there is something these folks have in common which points to a concern for safety, even coupled with their desire to type and drive, and that is their tendency toward device-security consciousness. 71% of renegades agree: “For security, I do things such as password-protecting my phone or limiting what is stored on it,” compared to the national average of 30%. Is the line between physical safety and the safety of our information becoming blurred, or is this issue just holding the door for better voice-recognition technology?

Are these renegades simply using mobiles for texting or emailing more than average? MetaFacts survey shows the links between age and texting in general, where 18 to 24-year olds top the charts as well. That age group’s attitude about texting while driving reflects this inclination. Mobile emailers, on the other hand, are led in a close race by the 25 to 34-year-old demographic (42% of 25-34-year-olds use their mobile devices for email vs. 37% of 18-24-year-olds and 32% of 35-44-year-olds).

While age seems one of the main things renegades have in common, gender does not appear to be a significant factor in who texts and drives; only slightly fewer women than men surveyed wanted to use their keypad en route (7% and 11%, respectively). But be they men or women, what might tie these people together is a hunger for better, more streamlined technology.

Judging from the types of phones renegades use, it seems their thirst for new technology may be comparable to their need for untimely texting and emailing. 21% of Android users are renegades, followed close behind by 20% of Apple iPhone users and 16% of Blackberry users. This tech-heavy crowd might just be waiting for the right technology to help them send an email in the car, without having to type it out the old-fashioned way.

Clearly, this scary finding implies a need for a shift in the world of smartphones, and mobile companies should take note. While safety-inducing apps exist to render texting and emailing applications defunct while operating a vehicle, they tend to be geared toward the protective parenting set, which make them seem unlikely that they would appeal to the renegade mindset. In that case, better voice-recognition technology ought to be on the forefront of this issue. Some of this technology is already in place, and the renegade wordsmiths on the roads today seem likely to keep up their bad behavior, favoring accessibility and convenience over safety.

This seems as much an issue for marketing as R&D. The demand for voice-activated texting and email for this niche of rebels, with their busy lifestyles and need for constant quick communication, may lie more in the convenience and speed of the new technology rather than its image as a safety feature.

MetaFacts expects the first early adopters for this technology to include several unique and dissimilar segments: ultra-mobile road warriors, tech-savvy soccer moms, hyperactive smartphone users, Twitter addicts, certain ethnic groups, particularly in states enforcing distracted-driver laws. With that as the case, these texting renegades may be leading voice-activated texting and email out of the periphery so that it can, so to speak, take the wheel.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Technology User Overview Report, TUP 2010, TUP 2012, TUPdate