Tag Archives: Laptop

Smartphones Rise, PCs and Printers Float, Tablets Waver – User Trends (TUPdate)

Connected Adults using Key Devices

The number of connected adults continues to rise in the US. Based on our Technology User Profile (TUP) 2017 wave, there are 212.6 million adults who regularly connect to the Internet using a PC, Mobile Phone, Tablet, or Game Console. This number is up 18.9 million from the 193.8 million adults we reported in our TUP 2013 wave.

While some of the increase has come from a growing adult population, the share of adults actively connected has also grown, due in large part to the increasing use of Smartphones.

The use of Tablets such as Apple’s iPad has also expanded since 2013, although declined somewhat in 2017.

Home PC usage has remained relatively stable, having appeared to be on the decline after 2013, only to regain again slightly. In part, this return was supported as buyers picked up new All-in-One and Gaming PC designs. Also, many online shoppers are still preferring their larger-screen PCs or Tablets over their Smartphones.

Use of Home Printers continues to have steady, if modest, growth. The percent of Home PC users with Home Printers has rebounded from 82% in 2013 to 88% in 2017. Home inkjets continue to be the user’s printer of choice.

Key Device User Profile

American Technology Users are getting older, on average. The average (mean) age of Connected Adults has increased gradually since 2013, rising from 44.1 to 44.9. The average age of Smartphone users has grown the most dramatically, rising from 37.2 in 2013 to 43.1 in 2017. Similarly, the average Tablet users is older than only a few years ago, rising from 40.2 in 2013 to 44.2 in 2017.

Average Age of Connected Adults using Key Devices

Home Desktops continue to be used by older adults than users of Notebooks, Smartphones or Tablets, although the average age has declined somewhat.

Digging deeper, we looked at the shifts in usage rates for key devices among parents. Adults with children are the biggest spenders on technology devices and services, as we’ve reported in other findings we’ve released from MetaFacts TUP.

Smartphone usage has grown strongly between 2013 and 2017, although is appearing to be leveling off to be just slightly higher than the current level. At 87% of adults with children, Smartphones are ahead of Home PCs. The use of Home PCs by parents has dropped somewhat from 85% in 2013 to 78% in 2017. Home printer use remained a steady 70%-71% among parents.

% of Parents using Key Devices

Adults with children make up 37% of Connected Adults in 2017, higher than the rate in 2013, which was 32%. In addition to being a sizable segment of the market by numbers, as we’ve reported elsewhere in TUP, they spend much more than the average adult on technology devices and services.

Solo adults

Adults in one-person households have a different profile than parents. To begin with, Home Notebooks are used by fewer adults in one-person household than among adults with children, at 43%. Smartphone and Tablet usage has grown, although trails usage rates among parents.

Home Printer use has sagged among single adults, dropping from 68% in 2013 to 63% in 2017.

Solo adults make up 20% of Connected Adults in 2017, effectively the same rate as in 2013, at 21%.

% of Adults in One-Person Households using Key Devices

Looking ahead

The trend is continuing with a multi-device experience for many years to come. Although Tablets appeared to be emerging as a third device, most users actively use both a mobile phone and PC. While Smartphones are growing in use, they aren’t fully replacing PCs or Tablets for most of user’s activities. Although consumers continue to explore and experiment with ways to enjoy what they have, changes in behavior can come slowly. The inertia of consumers is a major factor.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile survey, from 2013 through 2017, its 35th consecutive wave. Similar results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis.

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Filed under Consumer research, Demographics & Econographics, Desktops, Devices, Market Research, Market Sizing, Notebooks, Smartphones, Statistics, Tablets, Tech Market, TUP 2013, TUP 2014, TUP 2015, TUP 2016, TUP 2017, TUPdate, Usage Patterns

What is the penetration of home-owned computing devices? (MetaFAQs)

Mobile phones dominate home-owned connected devices as the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use a home PC. Media tablets are a distant third place, at 63% of U.S. adults.

MetaFacts defines home-owned devices as those which were acquired with personal funds. As released in our other MetaFacts TUP research, a substantial share of U.S. adults also use employer-provided, self-employment, school-owned, public, or other devices which are owned by someone other than themselves.metafacts-mq0137-250-dev_key-2017-02-22_09-32-36

Within mobile phones, home-owned smartphones outnumber home-owned basic cell phones, with nearly two-thirds (72%) of U.S. adults using a smartphone and just over one-fourth (27%) using a basic cell phone.

Among home PCs, desktops and Microsoft Windows PCs dominate. Home notebooks have grown to reach almost half (49%) of U.S. adults. Although the tech-savvy consider Windows XP and Vista PCs to be passé and even dangerously unprotected from malware, 4% of U.S. adults are still actively using Home PCs with these operating systems. While adoption of tech products can often be rapid, retirement of older technology from the active installed base can take much longer than many may expect. Continue reading

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Filed under Basic cell phones, Consumer research, Convertibles, Desktops, Devices, e-Book Readers, Market Research, Market Sizing, MetaFAQs, Mobile Phones, Multiple Devices, Notebooks, Smartphones, Statistics, Tablets, TUP 2016

Internet – solid market research from MetaFacts Technology User Profile

Extensive information about the internet and the ways people use it is available in TUP – Technology User Profile.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Most-mobile customers – where do they go and what do they do?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which market segments are dating online? What else do they frequently do online?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How many and which segments are watching and renting movies on which platforms?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which segments are utilizing cloud storage or sharing services? For which activities?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Who is using mobile payments?
  • Who is videoconferencing, and using which platform?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • What is the impact on privacy concerns on use of social networking?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Which market segments are blogging? How do they compare to social networkers?
  • Which segments are using which tech devices & carriers? For which activities?
  • Is the smartphone killing PC shopping?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • What is the tech-owning profile of active gamers? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How many seniors are online? How is their behavior different than younger online users?
  • Who spends the most hours online?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How are users communicating, given all their communication options?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Online shoppers – are they everyone, or unique?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What types and combinations of consumer electronics are homes using?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Is social networking only for certain age groups?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Tracfone for oldsters? Who has the oldest segment by carrier?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Music – solid market research from MetaFacts Technology User Profile

Extensive information about digital music and which people do and don’t use it is available in TUP – Technology User Profile.

Victor Hugo said many years ago: “Music expresses that which cannot be put into words and that which cannot remain silent.” Technology marketers and researchers know how important music is to so many people.

As fickle music-listening consumers continue to change their tastes and preferences, music has been instrumental in encouraging them to try many different types of technology. In particular, music has been the hit to draw consumers through adoption of some products and services, only to abandon those for newer disruptive offerings. The changes are far from over.

Below are a few examples of questions addressed in TUP related to digital music. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users? What types and combinations of consumer electronics are homes using?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Most-mobile customers – where do they go and what do they do?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which smartphone OS is leading, and with which market segments?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • How many seniors are online? How is their behavior different than younger online users?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How are users communicating, given all their communication options?
  • Who spends the most hours online?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, MetaFAQs, Mobile Phones, Technology, TUP 2011, TUP 2012

Social Networking – solid market research from MetaFacts Technology User Profile

Extensive research information about social networking is available in TUP – Technology User Profile.

Social networking, like other forms of communication and community, is what makes technology usage expand.  People will always be on the lookout for new ways to communicate, whether it be with friends, strangers, or prospective colleagues.  The popularity of social networking sites can make ordinary phones and email less interesting to the modern consumer, increasing demand for smarter smartphones and faster Internet connections.

At the same time, privacy concerns, information overload, and innocent and criminal abuses can dampen the enthusiasm or participation for some market segments.

Below are a few examples of questions addressed in TUP related to social networking. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece; it’s a resource that can answer these and other key questions.

  • Which social networking sites are used most frequently by which segments?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • How are users communicating, given all their communication options?
  • What is the impact on privacy concerns on use of social networking?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Is social networking only for certain age groups?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • How much have PC users integrated PCs into their personal lives?
  • Which market segments are blogging? How do they compare to social networkers?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • Who spends the most hours online?
  • Most-mobile customers – where do they go and what do they do?
  • Which market segments are dating online? What else do they frequently do online?
  • Which smartphone OS is leading, and with which market segments?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Who is videoconferencing, and using which platform?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How social-network active are the various tiers of gamers?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

Leave a Comment

Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012