Tag Archives: IT

Segments and mobile PC brands

Corporate buyers – large and small – favor the major mobile PC brands. This comes from the pull of preferences from corporate IT management, typically for PCs deemed safer, and the push of targeted sales & marketing efforts of the major PC makers.

Dell has the highest proportion of its installed base in the hands of employees, with nearly one-third (31%) having been bought by company funds for employees or in self-employment. This is in direct contrast to Acer-branded mobile PCs, purchased predominantly by consumers.

Apple has a high percentage of its mobile base provided by employers. That belies the widespread belief that Apple isn’t a corporate PC standard. However, it’s that Apple is not a large-employer standard. The vast majority (95%) of workplace Apple mobile PCs are in companies with fewer than 100 employees.

Mobile PC Brands by Ownership - Mobile PC Brand Profile Report

Mobile PC Brands by Ownership – Mobile PC Brand Profile Report

To access The Mobile PC Profile Report please contact MetaFacts.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

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Filed under Consumer research, Market Research, TUP 2008

The Busy Mobile occupational quadrant

Occupations of the Busy Mobiles - Busy Mobiles Profile Report

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This information is released from the Busy Mobiles Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

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Filed under Consumer research, Market Research, TUP 2008

The eight busiest mobile-PC-using occupations

The eight busiest mobile-PC-using occupations

There is a wide difference in mobile PC activity by occupational group. As few as 7% of some occupations use a mobile PC 40 or more hours per week. As many as 37% of other occupational groups use their PC this much.

When looking at occupational groups by the percent that use mobile PCs the most, 8 groups are above average: Consultant/Analysts, Computer Technologists, Creative/Writer/Performer, Finance, Scientist/Engineer, Management, Legal, and Non-IT Technical. All of these groups have nearly one-fifth (18%) or more of their mobile users who use their mobiles 40 or more hours per week.

Occupations Using Mobile PCs 40 or More Hours per Week - Busy Mobiles Profile Report

Occupations Using Mobile PCs 40 or More Hours per Week – Busy Mobiles Profile Report

This information is released from the Busy Mobiles Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the MetaFacts Busy Mobiles Profile Report include:

  • How many busy Mobiles?
  • Who are these busy users?
  • The Most Busy Mobile PC Users are in Certain Occupations
  • What keeps the busiest so busy?
  • Who Owns the Busiest Mobile PCs?
  • What are the Attitudes of the Busiest?
  • What Kinds of Mobile PCs are Used the Most?
  • Locations Where the Busiest Mobile PCs are Used
  • Where the Busiest Stop to Shop
  • Electronics Used by the Busiest Mobile PC Households
  • Shopping List of the Busy Mobile PC Household

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Households, TUP 2008