Tag Archives: Instagram

Active Facebook, Instagram, and Whatsapp Users Block Ads Above Average [MetaFAQs]

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. They are drawn from the MetaFacts TUP/Technology User Profile datasets, the latest research developed through surveys. TUP/Technology User Profile 2020 is in its 38th continuous year.

Current subscribers to TUP may request answers like these through their inquiry service, the online interactive tool, or the TUP datasets. This gives the ability to drill down more deeply into other segments, services, or products.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions – or TUPdates – analysis of current topics in the technology industry. To subscribe, contact MetaFacts.

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Filed under Market Research, MetaFAQs, Social Networking, TUP 2020

Why do Nextdoor users say “get off my lawn!”? [MetaFAQs]

Chart with age of users of social networks Nextdoor, Facebook, and Instagram

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. They are drawn from the MetaFacts TUP/Technology User Profile datasets, the latest research developed through surveys. TUP/Technology User Profile 2020 is in its 38th continuous year.

Current subscribers to TUP may request answers like these through their inquiry service, the online interactive tool, or the TUP datasets. This gives the ability to drill down more deeply into other segments, services, or products.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions – or TUPdates – analysis of current topics in the technology industry. To subscribe, contact MetaFacts.

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Filed under Demographics & Econographics, MetaFAQs, Social Networking, TUP 2020

Major Sites Visited in Last 30 Days Other Than Facebook [TUPdate]

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Filed under Consumer research, Social Networking, TUP 2018

Facebook Users Hop, Skip, or Jump? [TUPdate]

The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram,or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.

Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.

When Facebook acquired Instagram, it looked like a solid move to give site-hopping users an alternate venue to connect and share, whilestill staying within the Facebook family. However, as the advertisements rampedup and other sites attracted interest, users became less active or left.Between 2015 and 2017, Instagram’s expansion appeared to be on track to reachat least half of online adults before 2020. However, use has shrunk from a peak42% level in 2017 to the present 38%.

We looked at the overlap of users of any of the three sites – Facebook, Instagram, or WhatsApp – and that share has also decreased, although not as strongly. In 2017, the share of adult Americans using any of the three was 87%, and now in 2018 that share has dropped to 82%.

Looking ahead

Fickle consumers continue to express how they choose to spend their time online and offline. Although Facebook has taken many steps to weave their way into everyday experiences, users continue to explore alternatives. I’m reminded of the rises and falls we’ve seen in sites from Google+, MySpace, AOL to CompuServe and Prodigy, as network effects or following the herd entices large groups of users to move on from the market leaders.While I’m not calling this dip the beginning of another end, it is a cautionary note that Facebook has additional work ahead of them. Also, user defection isn’t the only issue facing Facebook. Advertisers and organizations reliant on Facebook can speed up any downdraft as they review any shifts in their own key numbers and consider other options.

Related results

TUP clients can drill down further into these results to explore related results such as: which types of devices users use to access social networks, demographic profiles of users by social network, and details for the UK, Germany, China, and India.

Methodology

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This recent wave spanned the US, UK, Germany, India, and China. For this TUPdate we focused on users in the US.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile 2018 survey, its 36th consecutive wave. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile 2018 survey, its 36th consecutive wave. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

 

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Filed under Consumer research, Market Research, Social Networking, TUP 2018, TUPdate

Facebook Avoiders Have Strongest Share Among Younger Adults [TUPdate]

Younger adults are moving away from Facebook, even while they continue to use other social networks.

The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15% doing so. That is closely followed by females age 18-24 with 11% doing so.

These two gender/age segments were also the top two Facebook-avoiding groups a year earlier. As we reported in TUP 2016, 14% of males age 18-24 and 12% of females age 18-24 were active social networkers not using Facebook.

Also, this is part of a continuing and growing trend. In TUP 2015 we reported that 10% of males age 18 to 24 and 10% of females age 18 to 24 were active social networkers not using Facebook.

Source

This post includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile survey, from TUP 2017, its 35th consecutive wave, as well as previous waves. Comparable results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Market Research, Market Sizing, MetaFAQs, Social Networking, TUP 2017