Tag Archives: Instagram

Major Sites Visited in Last 30 Days Other Than Facebook

Leave a Comment

Filed under Consumer research, Social Networking, TUP 2018

Facebook Users Hop, Skip, or Jump? [TUPdate]

The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram,or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.

Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.

When Facebook acquired Instagram, it looked like a solid move to give site-hopping users an alternate venue to connect and share, whilestill staying within the Facebook family. However, as the advertisements rampedup and other sites attracted interest, users became less active or left.Between 2015 and 2017, Instagram’s expansion appeared to be on track to reachat least half of online adults before 2020. However, use has shrunk from a peak42% level in 2017 to the present 38%.

We looked at the overlap of users of any of the three sites – Facebook, Instagram, or WhatsApp – and that share has also decreased, although not as strongly. In 2017, the share of adult Americans using any of the three was 87%, and now in 2018 that share has dropped to 82%.

Looking ahead

Fickle consumers continue to express how they choose to spend their time online and offline. Although Facebook has taken many steps to weave their way into everyday experiences, users continue to explore alternatives. I’m reminded of the rises and falls we’ve seen in sites from Google+, MySpace, AOL to CompuServe and Prodigy, as network effects or following the herd entices large groups of users to move on from the market leaders.While I’m not calling this dip the beginning of another end, it is a cautionary note that Facebook has additional work ahead of them. Also, user defection isn’t the only issue facing Facebook. Advertisers and organizations reliant on Facebook can speed up any downdraft as they review any shifts in their own key numbers and consider other options.

Related results

TUP clients can drill down further into these results to explore related results such as: which types of devices users use to access social networks, demographic profiles of users by social network, and details for the UK, Germany, China, and India.

Methodology

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This recent wave spanned the US, UK, Germany, India, and China. For this TUPdate we focused on users in the US.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile 2018 survey, its 36th consecutive wave. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile 2018 survey, its 36th consecutive wave. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Consumer research, Market Research, Social Networking, TUP 2018, TUPdate

Facebook Avoiders Have Strongest Share Among Younger Adults

Younger adults are moving away from Facebook, even while they continue to use other social networks.

The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15% doing so. That is closely followed by females age 18-24 with 11% doing so.

These two gender/age segments were also the top two Facebook-avoiding groups a year earlier. As we reported in TUP 2016, 14% of males age 18-24 and 12% of females age 18-24 were active social networkers not using Facebook.

Also, this is part of a continuing and growing trend. In TUP 2015 we reported that 10% of males age 18 to 24 and 10% of females age 18 to 24 were active social networkers not using Facebook.

Source

This post includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile survey, from TUP 2017, its 35th consecutive wave, as well as previous waves. Comparable results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Market Research, Market Sizing, MetaFAQs, Social Networking, TUP 2017

WhatsApp Brazilian Dance Step

Today a Brazilian judge ordered another stop to WhatsApp on Brazil’s smartphones, at least temporarily. (Source: Reuters May 2, 2016)
Creative Commons Courtesy Ed Yourdon
WhatsApp is a very popular communications app around the world, and especially strong in Brazil. According to the most recent wave of our Technology User Profile survey, 82% of Brazil’s connected adults have used WhatsApp in the prior 30 days.

While this means 70.4 million adults are affected, Brazil’s active WhatsApp users have other options. Among the other sites and apps which are actively used for communication and networking, 68% use InstaGram and nearly six in ten (58%) already actively use Skype. Another quarter (26%) use SnapChat and one-in-six (16%) use Viber.
Brazilian WhatsApp users are already in a good position to use other options. Only 1% of WhatsApp users are only using WhatsApp and not using Instagram, Skype, G+, SnapChat, or Viber.
whatsapp metafacts 2016-05-02_16-41-59

Furthermore, while 81% of WhatsApp users use a Smartphone, not all do. WhatsApp is also accessible on PCs. Among the many devices Brazilian WhatsApp adults regularly use, 98% access a PC, and many use more than one. Eight-one percent use 2 or more PCs. Just under half (47%) have a Tablet PC, with Android tablets outnumbering Apple’s iPads or Tablets running Windows.

With WhatsApp’s broad popularity, it’s not as if any particular Smartphone carrier is being singled out. Each carrier’s share among WhatsApp’s customer base is nearly identical to the total base, with TIM having twice the share of any other carrier, Claro (Embratel, NET Serviços) in second place, then followed by Oi SA (Telemar Norte Leste, Brasil Telecom) and Telefônica.

It’s also not as if these Brazilians will have their communication stymied. Ninety percent of WhatsApp users regularly send/receive personal email, 85% text message, 83% make/receive personal phone calls, and 49% participate in a personal web-based group meeting.

Looking ahead
Although legal events like these can cause big disruptions, tech users are resilient, especially Brazilians. Other communication-rich apps and sites such as Skype, G+, SnapChat and Viber will continue to increase their efforts to claim any bewildered or befuddled WhatsApp users. Meanwhile, Brazilian tech users will continue to juggle their many devices as well as the many ways that they already communicate.

Source
This TUPdate includes a complimentary brief summary from the Technology User Profile survey of adults throughout the US, UK, France, Brazil, and China. The results are based on a multi-country survey of over 10,000 representative respondents conducted by MetaFacts. Current TUP subscribers can obtain additional analysis and supporting datasets at a substantial discount. To license the full market research results, contact MetaFacts.

Leave a Comment

Filed under Behaviors and Activities, Communication, Desktops, Market Research, Multiple Devices, Notebooks, Smartphones, Social Networking, TUP 2015