Tag Archives: HTC

Is there an age skew for using VR Headsets? (MetaFAQs)

Is there an age skew for using VR Headsets?

metafacts-metafaqs-mq0047-480-cexage-2017-02-02_11-00-09Virtual reality hasn’t reached market reality, despite decades of experimentation and overhyped false starts. Recent investment has brought renewed attention, hope, and development to the prospects of widespread VR use. Based on our TUP 2016 US survey, only 2% of connected adults are actively using a VR headset, such as the Oculus Rift or Samsung Gear VR. This modest acceptance rate is only part of the research finding, though, as there is more that can be learned from the early adopters.

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Filed under Entertainment, Graphics and Image, Market Research, MetaFAQs, Smartphones, TUP 2016

Half of Smartphones being used by Millennials, lead by HTC not Apple (TUPtip)

(a TUPtip from MetaFacts – October 12, 2012)

Just over half (51%) of Smartphones used by online U.S. adults are being used by Millennials, according to the latest survey results from Metafacts Technology User Profile.

These subscribers born between 1977 and 1994 and age 18-35, make up the highest share of HTC Smartphones, and index at 115, with a statistically higher share than Apple, Samsung, LG, Motorola, or RIM, at a 99% confidence level.

Among major smartphone brands, RIM has the lowest share of Millennial subscribers. Instead, their highest share is among Younger Baby Boomers (born 1955-1964, age 48-57).

Current Technology User Profile 2012 subscribers can access this information in the Mobile Phones and Smartphone sections of the Mobile Phones Chapter, or use MarketSight to dive more deeply into which market segments have the highest and lowest penetration.

We suggest reviewing the tech spending patterns of Millennials versus other groups, as well as their employment status and mobile phone churn intention.

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Filed under Mobile Phones, Statistics, TUP 2012, TUPtip

Communicating – solid market research from MetaFacts Technology User Profile

Extensive research information about communication is available in TUP – Technology User Profile.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  Do they grab their cellphone or type a text or email? How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

  • Who is videoconferencing, and using which platform?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
  • How are users communicating, given all their communication options?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are using which tech devices & carriers? For which activities?
  • Which smartphone OS is leading, and with which market segments?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What is the impact on privacy concerns on use of social networking?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which market segments are dating online? What else do they frequently do online?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Most-mobile customers – where do they go and what do they do?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Is social networking only for certain age groups?
  • How much have PC users integrated PCs into their personal lives?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Tracfone for oldsters? Who has the oldest segment by carrier?
  • Who spends the most hours online?
  • Which social networking sites are used most frequently by which segments?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which market segments are blogging? How do they compare to social networkers?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2011, TUP 2012

8.5 million Smartphone users intend to churn – reported in MetaFacts TUP survey

Chart: Carrier Churn by Mobile Phone Type

Carrier Churn by Mobile Phone Type

A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst

How strong are intentions to switch carriers, and does this vary by mobile phone type?

Intention to churn is a key concern for wireless carriers and handset manufacturers alike. Based on our most recent wave of Technology User Profile (TUP) surveys, 21% of Smartphone users intend to switch carriers when their contracts expire. This is based on over 7,000 representative respondents who regularly use a mobile phone and either agree or strongly agree with the statement: “I plan to switch carriers when my contract expires.”

Smartphone churn intention raters are a much higher churn rate than among basic feature phone users, with 14% planning to switch. Since there are so many basic mobile phone users, even at a lower rate, this group outnumbers Smartphone users, standing at 16 million subscribers poised to change.

There is the chance that when basic phone subscribers switch, they will move to a Smartphone. This is not a certainty, however, as many subscribers are finding ways to get their needs met with their basic feature phones. Also, switching to a Smartphone is not the only reason subscribers switch carriers, they also report dissatisfaction with customer service and unsatisfying network coverage. In the report, we specify how much lower network and customer service satisfaction is among AT&T and T-Mobile subscribers than other carriers such as Verizon.

Furthermore, pre-paid subscriptions are on the rise, as subscribers let their fingers do the walking to exercise their dissatisfaction with the restrictions of term plans. Brands and sub-brand such as Net10 and Straight Talk offered in WalMart through MVNO America Movil are just one example of likely rapid entrants to join the fray of prepaid brands TracFone, Virgin, Leap and others.

Analysis

Consumers are fickle, and vote with their pocketbooks. Once they start considering defecting from a carrier, they look at competitive handsets served by other carriers, just as they have in the past. Now, however, more subscribers have broadened their consideration set to include pre-paid agreements. Also, we expect some Smartphone users to retreat back to basic mobile phones, due in part to overwhelm with complex & costly agreements, or with the handsets and apps themselves. Although any market movement away from Smartphones may be considered heresy by fanboys and early tech adopters, many regular people consider anything with thousands of apps and hundreds of features to be an overcomplicating negative.

From the changes evident from high churn intention and low satisfaction rates, the outlook is for a continued fracturing of the mobile phone market. The early adopters with Smartphones will form the bulk of a Smartphone replacement market as concerned carriers placate them with newer handsets. Meanwhile, they will also be heavily courted by competitors, so may defect even before their plans terminate. At the other end of the spectrum, the segment of pre-paid plan basic mobile phone users will continue to attract defectors from plans they see as onerous, carriers they are dissatisfied with, or from phones they see as overly complicated. MetaFacts expects less activity from other segments in the near term.

Most certain today is that mobile phone users express resistance to having their phones pried from their fingers. Most do, however, plan to change carriers, handsets, subscription plans, and how they use them.

Source

MetaFacts Technology User Profile Overview Edition – report available by contacting MetaFacts. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of communication products and activities – from smartphones to feature phones, desktops to notebooks, social networking, chat, and webcams – see the other communication-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, MetaFAQs, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate

Communicating – solid market research from MetaFacts Technology User Profile

fExtensive research information about communication is available in TUP – Technology User Profile.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  Do they grab their cellphone or type a text or email? How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Who is videoconferencing, and using which platform?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • How do the market segments of mobile phone platforms vary?
  • How are users communicating, given all their communication options?
  • Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
  • iPhone users – who are they really? How do they compare with Android, Windows and Blackberry users?
  • How do ad volumes affect usage?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Which smartphone OS is leading, and with which market segments?
  • What is the impact on privacy in use of social networking?
  • Which segments are using which devices & carriers? For which activities?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • Most-mobile customers – where do they go and what do they do?
  • How much have PC users integrated PCs into their personal lives?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which social networking sites are used most frequently by which segments?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which market segments are blogging? How do they compare to social networkers?
  • Is social networking only for certain age groups?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Which segments have recently paid for a downloaded mobile phone app?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • What are the overall future trends for the Internet?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • How prominent is printing images from mobile phones?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • What do users sync or store in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • How many seniors are online? How is their behavior different than younger online users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Which market segments are dating online? What else do they frequently do online?
  • How many and which segments are watching and renting movies on which platforms?
  • Netbooks – how soon and with which market segments?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their ink-jet printers? How about their laser printers?
  • How social-network active are the various tiers of gamers?
  • Which segments are utilizing the cloud? For which activities?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2009, TUP 2010