Tag Archives: Hours online

The Mobile Personal Computer market – solid market research from MetaFacts Technology User Profile

Extensive information about the mobile personal computer market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and mobile PCs are not exception to the rule. It’s important to know your market, and know it well–is the coffee-shop CEO the leader of the mobile PC pack, or is it the high-school gamer?

Oftentimes the original die-hards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the mobile PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How much have PC users integrated PCs into their personal lives?
  • Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
  • Most-mobile customers – where do they go and what do they do?
  • Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are utilizing cloud storage or sharing services?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • Used/Refurbished PCs – who buys them?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How is HP’s PC penetration within the overall HP footprint?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which PC brands dominate the PC market? How does this vary within market segment?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Who spends the most hours online?
  • How are users communicating, given all their communication options?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who is using mobile payments?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • How much is assisted navigation part of life – and on which platform? Which user segments use which devices or services?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Is social networking only for certain age groups?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • Which operating systems dominate within which segments?
  • How prominent is printing images from mobile phones? How about from tablets?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What is the impact on privacy concerns on use of social networking?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Who is videoconferencing, and using which platform?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • How has the division of work vs. personal use of technology products continued to blur?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of  Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Trends, TUP 2011, TUP 2012

What Social Networkers Do With Their Time

A MetaFacts TUPdate by Dan Ness, Principal Analyst

Social networking is about fun and keeping connected – hardly referred to as a time-saver. Our latest research confirms that adults busiest with their PCs use social networking the most. Three out of four (77%) of adults who spend 80 or more per week with their PC use a social network, versus only 45% of those who use their PCs less than five hours per week.

It’s not as if Cityville is capturing all the hours among those busiest. Game-playing is ranked 7th across all usage levels save one. There is no single type of activity that the least-busy do that the most-busy don’t. It’s more that the least-busy simply scratch the surface of social networking activities while the busy, well, get busy. The rank order of social networking activities is not significantly different between the least-busy and busiest.

Simply put, the busiest computer users use the widest range of social networking activities.

So, what’s the attraction for these busiest PC users that hasn’t lured the less-busy?

Four activities stand out to separate the busiest from the least-busy. One is rather passive, one bodes well for social media marketing, and the other two show a heightened level of user involvement and concern.

Social Networking Activities and Online Hours

Watching a video, such as following a link to YouTube or Video, is done by the busiest at nearly triple the rate of the least-busy. Similarly, 31% of social networkers who use their PCs for 80 or more hours per month say they have recently clicked a social network ad, triple the 10% rate among those using their PCs for less than five hours a week.

Removing content, such as deleting photos or posts, and adjusting privacy settings, is done by the most-active PC users at triple the rate of the least-busy. These two activities are related, as social networkers seek to control their public footprint.

Social networking relies on a delicate alchemy of trust, encouraging user-generated content and attracting participation by preserving privacy, and helping networkers feel they are discovering things rather than being sold to.

In our Technology User Profile survey, we also asked those who don’t use a social network why they disconnected. Of those who use their primary PCs 80 or more hours per week, 26% said they stopped using a social network because they were wasting their time. From the least-busy to the busiest, agreement was the same, ranging between 20% and 28% of online adults.

Looking ahead, the near-term future for social networks will still include turmoil. There are a substantial number of online adults who aren’t finding a compelling reason to spend as much of their time networking online. Furthermore, trust issues continue, with 19% to 28% of the unnetworked having stopped citing privacy concerns. Still, it’s a bullish sign that the top activities for the busiest users are to expand their network and add content. To the extent the social network can continue to bring value and interest to the busiest users, this may encourage more use among current users, and possibly open the door for the return of former social networkers.

Source

The information in this MetaFacts TUPdate is based on the Technology User Profile service.

For this TUPdate, MetaFacts reviewed its surveys of online adults and how they use their primary PC. This is the PC they use the most often, whether it is owned by them, their employer, a friend, or in a public place.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals can license direct access to TUP.

Direct marketers may be interested in certain specific Consumer Tech Index issues: Top Home PC Socializers, Top Home PC Communicators, and Top Home PC Funlovers. These identify what makes these active consumers different from the general market, in an actionable and useful way.

Strategic planners and marketers can contact MetaFacts to access the Technology User Profile Overview Report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically.

About TUPdates

MetaFacts releases ongoing syndicated original research on the market shifts, trends and consumer profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology products and services. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, Smartphones, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Behaviors and Activities, Social Networking, TUP 2011

The Busiest PC Users Are Busy Juggling Devices Not Focusing

Busiest PC Users Are Single Young Males

Busiest PC Users Are Single Young Males

The Busiest PC Users Are Busy Juggling Devices, Not Focusing

A MetaFacts TUPdate by Dan Ness, Principal Analyst

The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another and also between other devices.

This is important because for years, various pundits have foreseen the widespread abandonment of PCs for smartphones, tablets, or other emerging devices. In fact, just the opposite is happening.

Averaging 2.9 PCs, more of the busiest PC users use Home PCs, Work PCs, and Shared/Public PCs than less-active users. Their Desktop usage rate shows this is the main type of PCs used, similar to less-busy users. Their use of Notebook PCs is higher than among other users, although still behind Desktop use.

Almost nine out of ten (86%) of the busiest PC users use two or more PCs, and over half (54%) use three or more PCs.

For this analysis, MetaFacts identifies the busiest PC users as those who spend 60 or more hours per week across all the PCs they use within a 90 day period. This hyperactive group numbers 33.5 million adults, for almost one in five (19%) of online adults.

Why is this important?

Popular media and many recent product launches might leave the impression that PCs have been replaced by smartphones, tablets, and netbooks. However, media attention changes faster than actual usage.

It’s unlikely the busiest PC users will give up their PCs for Smartphones anytime soon. Even the busiest PC users who have Smartphones use their PCs for more activities than the busiest users with basic mobile phones.

While communication activities might seem like the most natural challenger in a one-device scenario, in fact communication PC activities are the second-highest category of activities for the busiest PC users.

The busiest PC users are also the most active with their mobile phones – both Smartphones and Basic Mobile Phones. A higher share of the busiest PC users use their phones for text messaging, email, calendars, playing games, and web browsing than other PC users.

That the busiest PC users are accumulators of multiple devices is probably helped by their physical demographic – young and male. Also, marital status is correlated, although we wouldn’t go so far as to say there is a causal link in either direction. Over four in ten (41%) of the busiest PC users are single, versus 30% of the least-busy PC users.

It’s also telling by what the busiest PC users don’t do – watch much TV. Three in four (75%) of the busiest PC users say they use their PC more than watching TV versus 41% of the least busy. Fun is a key motivation, where 72% of the busiest say they keep finding new ways to use the Internet for fun vs. 42% of the least-busy.

The above analysis is based on people who use PCs to go online, which is the majority. Looking a little more deeply into the possibility of a sizable market being missed, our 1st phase offline survey helped us determine that 14.9% of adults use a mobile phone and do not actively use a PC to go online. While this mobile-phone-only segment has grown, most growth has come from the fully-offline segment. The 5.5% of adults who do not use a mobile phone or online PC at all are slowly shrinking, particularly as handset prices drop and carriers offer prepaid plans.

For the next five years, MetaFacts expects the busiest technology accumulators to continue to use multiple PCs in addition to mobile phones and other devices, and not to fully quit PC use. Since nearly half (46%) of the busiest users have used a PC for 13 or more years, versus the one-third (34%) of the least-busy who are similarly experienced, they are likely to master cloud-based storage and synchronization services to keep their content accessible as they traverse between their various platforms. In this multi-screen world, developers and services will need to support a wide variety of platforms, many of which may not be the newest technology or operating systems.

Looking ahead, the busiest users will likely be noticed by how aptly they can juggle their various and many devices.

Source

The findings in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. In each wave of Technology User Profile, we survey a representative sample of respondents about their use of mobile phones, computers, technology attitudes, and many other consumer electronics products and services, behavioral and socioeconomic factors. Current TUP subscribers can access and drill down more deeply into this phenomenon using TUP Interactive Access or with their datasets.

We began the above analysis by first looking at the answers from nearly 10,000 respondents in the Technology User Profile service and then drilled down further into their profiles to get a more complete picture.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on http://www.technologyuser.com. Tech market research professionals can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing syndicated original research on the market shifts, trends and consumer profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology products and services. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

Busiest Road Warriors want to Text or Email While Driving – MetaFacts

October 2012 update – TUP 2012 results showing distracted drivers holding steady at nine percent.Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

A MetaFacts TUPDate by Dan Ness, Principal Analyst

When you change lanes on the highway, you hope that the guy next to you isn’t a distracted driver looking at his smartphone instead of at the road. Ninety percent of the time, you’d be fine. On the other hand, a recent MetaFacts Technology User Profile survey showed 9% of online Americans agree or strongly agree with this statement: “I should be allowed to text or email while I am driving a car.” Nine percent isn’t 100%, but considering the concentration of people on the road in any ordinary rush hour, that 9% adds up to a lot of road risk.

Who are these renegades? It seems they have a few commonalities, ranging from age, state, and parental status to privacy attitudes. Eighteen percent of 18 to 24-year olds surveyed felt that they should be allowed to text and email while driving, and the concentration of renegades indeed appears to be in the young-uns: that 18% is double the national average. The 25 to 34-year-old group come in second, with 16% wanting to multitask in their vehicles, followed only slightly more slowly by the 35-44 age bracket with 10%. After that, percentages drop down to 5% and lower in older age groups—it seems that most of these rebels get hit with a dose of safety-juice by the time they hit their mid-forties.

Yet, there is something these folks have in common which points to a concern for safety, even coupled with their desire to type and drive, and that is their tendency toward device-security consciousness. 71% of renegades agree: “For security, I do things such as password-protecting my phone or limiting what is stored on it,” compared to the national average of 30%. Is the line between physical safety and the safety of our information becoming blurred, or is this issue just holding the door for better voice-recognition technology?

Are these renegades simply using mobiles for texting or emailing more than average? MetaFacts survey shows the links between age and texting in general, where 18 to 24-year olds top the charts as well. That age group’s attitude about texting while driving reflects this inclination. Mobile emailers, on the other hand, are led in a close race by the 25 to 34-year-old demographic (42% of 25-34-year-olds use their mobile devices for email vs. 37% of 18-24-year-olds and 32% of 35-44-year-olds).

While age seems one of the main things renegades have in common, gender does not appear to be a significant factor in who texts and drives; only slightly fewer women than men surveyed wanted to use their keypad en route (7% and 11%, respectively). But be they men or women, what might tie these people together is a hunger for better, more streamlined technology.

Judging from the types of phones renegades use, it seems their thirst for new technology may be comparable to their need for untimely texting and emailing. 21% of Android users are renegades, followed close behind by 20% of Apple iPhone users and 16% of Blackberry users. This tech-heavy crowd might just be waiting for the right technology to help them send an email in the car, without having to type it out the old-fashioned way.

Clearly, this scary finding implies a need for a shift in the world of smartphones, and mobile companies should take note. While safety-inducing apps exist to render texting and emailing applications defunct while operating a vehicle, they tend to be geared toward the protective parenting set, which make them seem unlikely that they would appeal to the renegade mindset. In that case, better voice-recognition technology ought to be on the forefront of this issue. Some of this technology is already in place, and the renegade wordsmiths on the roads today seem likely to keep up their bad behavior, favoring accessibility and convenience over safety.

This seems as much an issue for marketing as R&D. The demand for voice-activated texting and email for this niche of rebels, with their busy lifestyles and need for constant quick communication, may lie more in the convenience and speed of the new technology rather than its image as a safety feature.

MetaFacts expects the first early adopters for this technology to include several unique and dissimilar segments: ultra-mobile road warriors, tech-savvy soccer moms, hyperactive smartphone users, Twitter addicts, certain ethnic groups, particularly in states enforcing distracted-driver laws. With that as the case, these texting renegades may be leading voice-activated texting and email out of the periphery so that it can, so to speak, take the wheel.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Technology User Overview Report, TUP 2010, TUP 2012, TUPdate

The Mobile Personal Computer market – solid market research from MetaFacts Technology User Profile

Extensive information about the mobile personal computer market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and mobile PCs are not exception to the rule. It’s important to know your market, and know it well–is the coffee-shop CEO the leader of the mobile PC pack, or is it the high-school gamer?

Oftentimes the original die-hards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the mobile PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Netbooks – how soon and with which market segments?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • How does PC and online usage vary cross segments such as workplace company size or industry?
  • Most-mobile customers – where do they go and what do they do?
  • How much have PC users integrated PCs into their personal lives?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Used/Refurbished PCs – who buys them?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Which industry groups have varied levels of adoption?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who is using mobile payments?
  • What is the impact on privacy in use of social networking?
  • How is HP’s PC penetration within the overall HP footprint?
  • Birth order = brand order? Does top brand have similar draw cross-countries?
  • Who is videoconferencing, and using which platform?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Which operating systems dominate within which segments?
  • What are the overall future trends for the Internet?
  • iPhone users – who are they really? How do they compare with Android, Windows and Blackberry users?
  • What’s typically bundled with a PC?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How much is assisted navigation part of life – and on which platform?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
  • What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • How prominent is printing images from mobile phones?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • How are users communicating, given all their communication options?
  • What do users sync or store in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which segments are utilizing the cloud? For which activities?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which segments are using which devices & carriers?  For which activities?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • What’s the likely near-term outcome for an OS upgrade?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Are Apple’s best customers really unique?
  • What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
  • Which market segments are dating online? What else do they frequently do online?
  • How many and which segments are watching and renting movies on which platforms?
  • How social-network active are the various tiers of gamers?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • Is the smartphone killing PC shopping?
  • Which social networking sites are used most frequently by which segments?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • How do ad volumes affect usage?
  • Which market segments are blogging? How do they compare to social networkers?
  • How tech-sophisticated are game-players, within key gaming segments?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Is social networking only for certain age groups?
  • How many seniors are online? How is their behavior different than younger online users?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of  Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Trends, TUP 2009, TUP 2010