Tag Archives: Home PC

The Gift of a Home PC (TUPdate)

The Gift of a Home PC – A TUPdate by Dan Ness, November 3, 2017

Many Home PCs arrive wrapped with a bow, having been a gift from some well-meaning friend or family member. In our most recent wave of Technology User Profile (TUP 2017 US), we found that 11% of recently acquired (2016 or 2017) Home PCs were acquired as a gift.td1711 included with gift home PC 2017-11-03_12-27-49

Many of the gift Home PCs came with more than wrapping and a bow, with a higher-than-average share bundled with a scanner, monitor/display, and printer. It stands to reason that these generous donors are including their used scanners, monitors, and printers.

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Filed under Consumer research, Desktops, Market Research, Notebooks, Tablets, TUP 2017, TUPdate, Usage Patterns

Mobile PC Market – Size and Trends

Mobile PC Market – Size and Trends

After more than three decades of pioneering and innovative experimentation, mobile PCs have finally reached the mainstream. During the first half of 2008, consumers and employees acquired as many mobile PCs as desktops.

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. For examples of mobile market questions answered by TUP, refer to the TUP Answers page for Mobile Computing. and the TUP Answers page for Mobile Phones.

The Shift To Mobility

The installed base is still dominated by desktops, representing many years of accumulation and retirement of consumer-owned and employer-owned PCs, some acquired new and others acquired used or refurbished. Of the 144 million PCs being used by American adults as their primary PC, one-third (33%) are mobile PCs, mostly owned by consumers.


The installed base is increasingly mobile, although still dominated by older desktops. While half of PCs in use that were acquired in early 2008 are mobile, those acquired in the prior 2 years are made up of 65% desktops and 35% mobile PCs.

This is due in part to three main effects: an increasing price performance ratio relative to desktops, consumer buying behavior, and the physical longevity of desktops. During the last decade, the functionality and capability of notebooks has increased to meet and often exceed that offered in a similarly priced desktop. This has encouraged buyers to consider notebooks over desktops even when mobility is not a primary purchase factor.


Buying habits are also a factor. American technology consumers often buy both hardware and software with more features than they actually need or end up using, as a type of hedge against technological obsolescence and unforeseen needs.

Furthermore, mobile PCs, although designed to be mobile, are relatively fragile. This contributes to their life being shorter than for desktops. The average age of a primary desktop PC is 3.2 years, nearly one year longer than the average age of a mobile PC: 2.3 years.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, TUP 2008

TUPdate:Apple’s Retail Stores Increase Traction – Among More Than The Faithful

Apple’s retail stores are becoming a favorite for Apple’s Home PC customers, and even attracting households without a Home Apple PC of their own.

Of all the retail outlets that Apple households have recently shopped or purchased in, Apple’s retail stores rank #4. One-third (33%) of Apple households report recently shopping in or purchasing from an Apple retail store. When including Apple’s online store, this number rises to 43%, ranking it also fourth among most-frequented outlets. We’ve reported this in the MetaFacts Apple Profile Report 2008 based on our surveys of over 10,000 respondents by telephone and online as part of the Technology User Profile 2008 Annual Edition.

Why is this important?

Any company from PC makers to printer manufacturers and software developers need to keep closer tabs on Apple again. Apple has moved beyond the (PC) box and is finally getting traction in retail traffic.

So, it’s important to watch both the Windows-using tire-kickers as well as the Apple faithful.

Where else are you more likely to run into Apple-owning shoppers? They are more likely than non-Apple households to be found shopping in a Target store than a Wal-Mart store.

  • Target – 49% of Apple households vs. 43% for non-Apple households
  • Wal-Mart – 48% of Apple households vs. 62% for non-Apple households

They’re also more prevalent in book stores:

  • Barnes & Noble – 30% of Apple households vs. 21% for non-Apple households
  • Borders – 25% of Apple households vs. 14% for non-Apple households

Interestingly, although Apple households are active shoppers, tech-savvy, and very comfortable and facile online, they aren’t shopping at significantly more online outlets than non-Apple households. They do actively shop online, however. Nearly three-fourths (71%) of Apple households have recently shopped or purchased online, compared with nearly two-thirds (64%) of non-Apple Households.

More of Apple’s shoppers frequent eBay than Apple’s own online store. The #2-ranked destination for Apple households is eBay, having recently attracted just over one-third (34%) of Apple households. Apple’s online store pulled in just under a quarter (24%) of these Apple owners.

Where Apple Households Shop

Where Apple Households Shop

Since non-Apple households outnumber Apple households 94% to 6%, if all else was equal, it could be expected that non-Apple shoppers would frequent Apple’s retail or online stores in similar ratios. That may be Apple’s grand desire, but at this time Apple’s customers have a significantly higher share of their ranks visiting Apple retail stores than their national shares might indicate. This could be looked at as a strong reflection of Apple’s customer loyalty and interest in special programs and services Apple offers in these stores. Alternatively, it could be looked at as some failing on Apple’s part to get wider distribution of its products.Even more interesting, and positive for Apple, is the remarkably high share of non-Apple households that shop in and buy from Apple’s retail stores. Nearly two-thirds (64%) of Apple’s retail shoppers do not have an Apple PC in their household. Also of interest: 4.6 million non-Apple households shop or buy on Apple’s online site, which is nearly identical to Apple’s entire Home PC customer base of 4.5 million households. This is a testament to Apple’s success in driving tire-kickers and concerned Windows XP users and Vista candidates into its stores, as well as customers for its non-PC products, the iPhone & iPod in particular. These high numbers are also a strong and positive indicator of future potential growth for Apple.Apple and Non-Apple Shoppers in Apple Retail & Online

Beyond everyday consumables and consumer electronics, Apple owners are somewhat unique in where they buy PC-related products. Apple’s own stores are among the top 5 shopping choices among Apple owners, at 13 times the rate of non-Apple owners, even though Sony has a retail presence. Historically, IBM, Gateway, and even Dell have operated their own company-owned outlets and kiosks. These haven’t drawn anywhere near the dedicated attention Apple commands. This is due in part to Apple’s unique and proprietary products, so buyers benefit in being able to get otherwise hard-to-find products. Also, with Apple’s strong brand loyalty, Apple buyers have other reasons to frequent the stores, from their specialized Genius Bar support to One-on-One Apple-specific training.
With the exception of Apple’s own stores, the top 5 types of outlets Apple households frequent are the same as those shopped by non-Apple households. There is a wide gap between Apple and non-Apple buyers among discount stores, notably Wal-Mart. For more than one reason, Wal-Mart is less frequented by the Apple crowd: the demographics skew in opposite directions, Wal-Mart doesn’t carry the wealth of Apple-specific products found in other outlets, and in many cases, Wal-Mart is located in other regions, states, and neighborhoods than Apple stores.

Where PC-Related Products are Purchased

Where PC-Related Products are Purchased

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Filed under Consumer research, Market Research, Technology, TUP 2008