Home PCs enjoy a longer life than in the hands of their original owners, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.Continue reading “The Second Life of Home PCs – TUPdate”
Home PC Trends – Highlights from TUP/Technology User Profile 2019 – US
Home PCs are very much alive and being well-used. Home PC usage rates are stable, both in overall penetration and in the number being used.
Nearly all online American adults regularly use a home PC, yet they see them differently. Younger Americans see them as adding to their entertainment, while for older adults it helps them get things done, communicate, and shop. Home PCs have evolved from being a primary focus of American technology life to being one of many devices. Usage patterns and form factor choices vary; by user age, household composition, choice of OS ecosystems, and other factors.
This MetaFacts Highlights Report looks at the major trends in home PC usage in the US and examines how users have changed in both their levels of home PC use and activities. Also, it examines PC trends with respect to the broadened use of alternative devices. Further, it investigates differences by user age, presence of children, OS of other devices, and other factors.
The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2019 and earlier, all based on surveys of from 7,326 to 8,060 online adults in the US.
Highlights Report Contents
- Home PC Penetration
- Number of Home PCs
- Number of Home PCs in use by User Age Group
- Average Age of US Home PCs
- Age of Home PC by User Age
- Top 10 Activities for Home PCs
- Top 10 Activities for Smartphones
- Main Activity Gaps and Overlaps on Home PCs and Smartphones
- Age-Skewed Home PC Activities
- Number of Home PCs and Presence of Children
- Smartphone, Home PC, and Tablet use by User Age Group
- Home PC Operating Systems
- Home PC Form Factors by Brand
- Home PC Form Factor by User Age Group
- Home PC OS Ecosystems of Connected Devices
- Average Age of Home PCs by Brand
- Home PC Activities by Brand
- Number of Home PCs by Brand
- What’s Ahead for Home PCs
How to obtain the results
- Current subscribers to TUP/Technology User Profile may request the full Highlights Report, supporting TUP information used for this analysis, or even deeper analysis
- For example, clients may request similar results outside the US, or within your chosen market subset
- For more information about MetaFacts and subscribing to TUP, please contact MetaFacts
Apple & Samsung Lead in Multi-Device Loyalty [TUPdate]
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP (Technology User Profile) 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.
Although brand footprint is an important measure in its simplest form – market penetration by the percent using at least one of a given product – the multi-device measure goes deeper. It shows the extra commitment customers are willing to make towards using any particular brand or ecosystem. In a pragmatic way, it reflects the value they place on a brand.
Based on the simple brand footprint measure, Windows devices have the deepest market penetration. Effectively three in four (74%) online Americans are using one.
In a near three-way tie for second place, HP, Apple, and Google OS products are being used by nearly half of all US online adults. While HP has a slightly deeper footprint than the other two, with 52% of online Americans using an HP PC or printer, Apple and Google (Chrome/Android) are each in the hands of 49% of online American adults.
There’s also an overlap of Apple’s and Google’s best customers, with Apple having the stronger position. One in eight (12%) of adults with two or more Google OS products also have two or more Apple devices. One in twelve (8%) of adults with two or more Apple products also have two or more Google OS devices.
The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This recent wave spanned the US, UK, Germany, India, and China. For this TUPdate we focused on users in the US.
About this TUPdate
This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile 2018 survey, its 36th consecutive wave. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis.
In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.Continue reading “In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]”
Home Printers – Refilled or Original? [TUPdate]
When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.
This is based on the most recent wave of Technology User Profile (TUP), the 2017 edition.
The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.
Similarly, most of Epson and Canon’s ink is their own brand, making up two-thirds of home printer users.
Outside of the US, the picture is somewhat similar.
The majority of ink being used in HP printers is HP-branded, at a rate that is being closely trailed by Dell. While the US original-ink rate is strongest in the US for most major home printer brands, this rate is lower in nearly every country in the TUP 2017 survey: China, India, and Germany.
Brother’s original-ink share is nearly as strong in India as it is in the US, at just under one-half of home printers.
Who are the refillers?
Refillers around the world are younger than those who buy original ink – whether the same brand as the printer or a competitive offering. While the average (mean) age of adults who use refills in their home printers is 36, the age of original ink users is 41, a full five years older. Those using competitive ink are yet again another 4 years older.
There’s also a difference in choice of ink with respect to employment status.
Those using refilled ink have a higher share that are employed or self-employed than those using original ink. Those using competitive ink are less likely to be employed outside the home than those using original ink.
Related research results
MetaFacts Technology User Profile (TUP) includes extensive printer-related information: printer usage volume, actively used printer features, printer activities, wireless printing, high-capacity and subscription ink, and more.
The information in this TUPdate is based on a survey of online adults in mid-2017 as part of the MetaFacts Technology User Profile (TUP) study. The TUP study universe included a representative sample of online adults, carefully selected and weighted to be fully representative. Current TUP subscribers can obtain the results of this newest research at a discount. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
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