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MetaFacts' TUP findings

What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results

  • TUP Lenses
    • TUP Lenses on Technology
      • TUP Devices Lens
      • TUP PCs Lens
      • TUP Mobile Phones Lens
      • TUP Tablets Lens
      • TUP Consumer Electronics Lens
      • TUP Printers Lens
    • TUP Lenses on Users
      • TUP User Profile Lens
      • TUP Households Lens
    • TUP Lenses on Activities
      • TUP Activities Lens
      • TUP Communication Lens
    • TUP Lenses on Technology + Users + Activities
      • TUP Game Consoles, Gaming PCs, and Game-Playing Lens
      • TUP Home Entertainment Lens
      • TUP Technology Ecosystems
      • TUP Work/Life Balance Lens
      • TUP Wearables, Hearables, Listening, and Speaking Lens
  • Recent TUP findings
    • Recent MetaFAQs, TUPdates, and Highlights
    • TUP Deliverables Formats
    • TUP Topics

Tag: GenX

Posted on May 3, 2018December 15, 2020

Digital Feathernesters – it’s not only generational [TUPdate]

Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their home-renting counterparts by far.

Based on our most recent wave of TUP – Technology User Profile 2017 US – millennial homeowners are far more likely than millennial renters to be using an Apple Watch or Google Wear smartwatch. Furthermore, they’re well above all other groups in using tech devices they don’t own – such as an employer-provided mobile phone, e-book reader, or tablet. They stand out for having their nest feathered by entertainment devices such as home projectors and OTT TV devices such as an Amazon Fire TV or Google TV. Also, these digital feathernesters are more likely than average to be protecting their homes with smart locks and video doorbells.

Differences in tech usage by homeownership status is not only about age, since Generation X homeowners are also well above GenX renters. Interestingly, the mix of devices used by GenX homeowners is like those used by Millennial homeowners, although at lower levels.

Millennial homeowners are a substantial market segment, making up nearly one in four connected adults. This group is only slightly larger than the 20% which are GenX homeowners and the 22% which are boomer homeowners. Renters are the smallest share of connected adults in every age group. Among millennials, a higher share are renters than the rate in other age groups, although homeowners still outnumber renters by nearly two to one.

Looking ahead

Millennial feathernesters have impressive plans, with their tech purchase intentions higher than any other age or homeownership group. Their plans which are strongly higher than the plans of other age and homeownership groups span nearly all types of devices: notebooks, tablets, and smartphones.

Homeownership status is less of a factor among GenX. Unlike the pattern among current tech users, GenX homeowners don’t have substantially stronger plans than do GenX renters. And among Baby Boomers, the pattern is slightly reversed. For many tech products, especially the most-mobile devices, a higher share of Boomer renters plan to purchase notebooks, tablets, smartphones, and desktop PCs than do Boomer homeowners.

Notes

For decades, MetaFacts has focused on research technology usage and adoption, and segmented users by a wide variety of sociodemographic and behavioral factors. This helps us support our wide variety of clients, some of who use different segmentation and analysis approaches that change over time. While many of our clients employ proprietary segmentation approaches, others seek to analyze the market using more publicly-available or convenient standards.

Analysis by age is one widely-used view, and often a productive starting point for deeper analysis. In some cases, age is a key component of life stage, reflecting passages such as adulthood or retirement. In other cases, birth year is used to identify a generational group. Segmentation approaches seek to identify groupings of people who as similar to each other as they are different from members of other groups.

For the analysis in this TUPdate, MetaFacts has categorized online adults into the following age groups:

  • Millennial adult (born 1981-1999, age 18-36)
  • Generation X (born 1965-1980, age 37-52)
  • Baby Boomer (born 1946-1964, age 53-71)
  • Silent+Greatest Generation (born 1945 and before, age 72+)

In our standard TUP analysis, we often split Millennials and GenX into younger and older groups, since much of the technology adoption varies within each of these groups.

MetaFacts continues to conduct custom analysis of the groupings that are the most useful with respect to their use and adoption of technology, as well as with respect to broader sociodemographic and behavioral analysis.

We’re also monitoring the ongoing discussion among the research community around the possible name of the next generation following Millennials. In January 2018, a New York Times reader request turned up suggestions such as “memelords”, “iGeneration”, “deltas”, or “Generation Z or GenZ”.

Source

This post includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile survey, from TUP 2017, its 35th consecutive wave, as well as previous waves. Comparable results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

 

 

Posted on November 3, 2017December 6, 2020

The Gift of a Home PC (TUPdate)

The Gift of a Home PC – A TUPdate by Dan Ness, November 3, 2017

Many Home PCs arrive wrapped with a bow, having been a gift from some well-meaning friend or family member. In our most recent wave of Technology User Profile (TUP 2017 US), we found that 11% of recently acquired (2016 or 2017) Home PCs were acquired as a gift.td1711 included with gift home PC 2017-11-03_12-27-49

Many of the gift Home PCs came with more than wrapping and a bow, with a higher-than-average share bundled with a scanner, monitor/display, and printer. It stands to reason that these generous donors are including their used scanners, monitors, and printers.

Continue reading “The Gift of a Home PC (TUPdate)”

Recent MetaFAQs, TUPdates, and Highlights

  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Welcome to MetaFacts’ TUP/Technology User Profile findings!
  • Apple’s share of active smartwatches [MetaFAQs]
  • Apple iPad use by household size and country [MetaFAQs]
  • Home notebooks – stuck at home and getting things done [TUPdate]
  • Video calling and conferencing by those working at home [MetaFAQs]
  • Online Privacy – A Paradoxically Divisive Feature [TUPdate]
  • Apple & Samsung Lead in Multi-Device Loyalty [TUPdate]
  • In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
  • Retro to the future? Turntable players as predictors [TUPdate]
  • Smart speakers more talk than action? Voice assistants across platforms [TUPdate]
  • Google+ … Reversing the Polarity? [TUPdate]
  • Digital Feathernesters – it’s not only generational [TUPdate]
  • News and Ad Blocking – A Persistent Challenge [TUPdate]
  • Facebook Avoiders Have Strongest Share Among Younger Adults [TUPdate]

TUP Topics

  • Activities
  • Android
  • Apple
  • Communication
  • Connected home
  • Consumer behavior
  • Demographics
  • Ecosystems
  • Employees
  • Entertainment
  • Facebook
  • Game Playing
  • Google
  • Home PCs
  • HP
  • Installed Base
  • iPad
  • iPhone
  • Laptops
  • Market Adoption
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Mobility
  • Notebook
  • Notebooks
  • Operating systems
  • PC Activities
  • PCs
  • Penetration
  • Printers
  • Remote working
  • Shopping
  • Smartphone
  • Smartphone Activities
  • Smartphones
  • Social Networking
  • Sociodemographics
  • Tablet
  • Tablets
  • Technology adoption
  • Trends
  • Video calls
  • Videoconferencing
  • Windows

TUP Topics

  • Activities
  • Android
  • Apple
  • Communication
  • Connected home
  • Consumer behavior
  • Demographics
  • Ecosystems
  • Employees
  • Entertainment
  • Facebook
  • Game Playing
  • Google
  • Home PCs
  • HP
  • Installed Base
  • iPad
  • iPhone
  • Laptops
  • Market Adoption
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Mobility
  • Notebook
  • Notebooks
  • Operating systems
  • PC Activities
  • PCs
  • Penetration
  • Printers
  • Remote working
  • Shopping
  • Smartphone
  • Smartphone Activities
  • Smartphones
  • Social Networking
  • Sociodemographics
  • Tablet
  • Tablets
  • Technology adoption
  • Trends
  • Video calls
  • Videoconferencing
  • Windows

Search

Recent MetaFAQs, TUPdates, and Highlights

  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Welcome to MetaFacts’ TUP/Technology User Profile findings!
  • Apple’s share of active smartwatches [MetaFAQs]
  • Apple iPad use by household size and country [MetaFAQs]
  • Home notebooks – stuck at home and getting things done [TUPdate]
  • Video calling and conferencing by those working at home [MetaFAQs]
  • Online Privacy – A Paradoxically Divisive Feature [TUPdate]
  • Apple & Samsung Lead in Multi-Device Loyalty [TUPdate]
  • In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
  • Retro to the future? Turntable players as predictors [TUPdate]

© MetaFacts, Inc. 1996-2021

TUP Lenses, Deliverables formats, and Waves

  • Market Research
  • TUP Lenses
    • Activities Lenses
      • Activities
      • Communication
    • Technology + Users + Activities Lenses
      • Game consoles, Gaming PCs and Game-playing
      • Home Entertainment
      • Technology Ecosystems
      • Wearables, Hearables, Listening, and Speaking
      • Work/Life Balance
    • Technology Lenses
      • Consumer Electronics
      • Devices
      • Mobile Phones
      • PCs
      • Printers
      • Tablets
    • User Lenses
      • Households
      • User Profile
  • TUP Waves
    • MetaFacts Pulse Survey
    • TUP 2005
    • TUP 2013
    • TUP 2014
    • TUP 2015
    • TUP 2016
    • TUP 2017
    • TUP 2018
    • TUP 2019
    • TUP 2020
  • TUP-Deliverable Formats
    • MetaFAQs
    • TUP Lens Highlights
    • TUP Slicer
    • TUPdates

© MetaFacts, Inc. 1996-2021

 

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