Gender – MetaFacts' TUP findings

March 8, 2019January 15, 2021

Working women worldwide have broad technology usage [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 8, 2019

Women in nearly every employment role are using a broad mixture of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles.

This is based on the results of the multinational TUP/Technology User Profile 2018 survey, with 3,824 online female adults employed outside the home in the US, UK, Germany, China, and India.

About TUPdates

The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2018 edition which is TUP’s 36th continuous wave.

TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

December 13, 2018December 24, 2020

Work Notebook Users-Gender within Employment Role – TUP 2018 US [TUPdate]

November 14, 2016October 28, 2020

Connected device combos for Males 18-44 – de rigueur to commandos (MetaFAQs)

Which combination of connected devices is most used by Males 18-44?

Aren’t young males considered enough of a bellwether group to lead the rest of the market?

If so, might there be many who have chosen to forgo using a Desktop or Notebook PC, and rely only on their Smartphone or Tablet and Smartphone?

Our research shows that young males, age 18-44, continue to include a PC in effectively every combination of connected devices they actively use. Also, as a group they have clear preferences about which device combination they choose. Well over half, 59%, actively use one of two major combinations of devices.

The device combination standing head and shoulders above all others includes many types of devices. In use by 44% of males age 18-44, the combo de rigueur includes a Tablet, both a Notebook and Desktop PC, and a mobile phone.

The second-used combination, used by just one one-sixth (15%), includes a Smartphone and either a Desktop or Notebook PC. This combination does not include a Tablet.

The third-used combination is similar with the second-used combination. Account ingfor 12% of adults in this group, it includes a Tablet, mobile, and PC. The PC is not a Notebook, but instead is a Desktop PC.

The PC is very much alive among males age 18-44, being present in every device combination except one. That combination includes only a Tablet and mobile phone only includes a few commandos, and number only 3% of males 18-44.

This MetaFAQs research result addresses one of the many questions profiling active younger males.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about device usage and combinations is the TUP 2016 Devices Chapter.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Printers Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

November 1, 2016October 28, 2020

What is the demographic profile of Game PC Users? (MetaFAQs)

Game Desktops and Game Notebooks are coming into their own, reaching beyond the niche enthusiast.

However, they’re missing a key active game-playing segment – females. As we’ve reported in an earlier MetaFAQ, there is near gender equality for game players using Smartphones, Tablets, Game Consoles and everyday PCs.

Young males, age 25-34, are the major users for gaming desktops and gaming notebooks, using them at twice and three times the rate of the average connected adult.

Although targeting gaming enthusiasts is a successful strategy, only focusing on the formerly-strongest users misses out on a large segment of active players that could use some extra attention.

This may present a challenge to the makers of gaming PCs such as ASUS, Acer, Dell/Alienware, or HP, as they will need to make some adjustments to their marketing.

Female game players that are already active across many platforms are also big tech spenders.

Game PC companies that miss out on serving this segment might find their game over.

This MetaFAQs research result addresses one of the many questions profiling active game-players.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about game players across all devices and platforms is the TUP 2016 Game Consoles, Gaming PCs and Game-Playing Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

October 18, 2016October 28, 2020

Girls are gamers, too, although not everywhere (MetaFAQs)

There’s a rampant rumor that girls aren’t gamers. This has not been true for many years, and yet the idea seems to persist.

One reason is partly related to another stereotype which has some truth in this case: “The only difference between men and boys is the price of their toys”.

By far, males are the major users for gaming desktops and gaming notebooks, using them at twice and three times the rate of females. These tricked-out, souped-up, and (sometimes) overclocked PCs are created to offer superior gaming experiences. Some are also designed to allow game enthusiasts to get under the hood and further extend the capabilities.

Females outnumber males for regular game-playing on Smartphones and Tablets, and by a wide margin. Sixty-one percent of active Smartphone gamers are female and 59% of Tablet PC gamers. This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

Gaming PC makers HP, ASUS, Acer and Dell/Alienware have a challenge ahead to win over the hearts and minds of female gamers. These are an important segment to attract, too. Not only are they active game players across many platforms, they also spend substantially on tech products and services of all kinds.

This MetaFAQs research result addresses one of the many questions profiling active game-players.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.